2-paragraph first-personI'm Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years. My focus is on Google Ads, GA4, and conversion-focused funnel strategy — helping businesses move past guesswork and connect marketing spend to actual revenue. Before going independent, I spent several years managing international ad budgets (€10–15K/month) across multiple European markets as Chief of Operations at a healthcare marketing agency. I work across B2B and B2C, with experience spanning e-commerce, SaaS, event technology, and retail. My approach is hands-on and data-driven: auditing what's actually happening, fixing measurement gaps, and building campaigns that scale based on what the numbers show — not assumptions. I'm comfortable owning projects end-to-end, from strategy through execution and reporting, and I bring both creative judgment and analytical rigor to every account I touch. bio, friendly tone

Ruben Szuhánszki

2-paragraph first-personI'm Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years. My focus is on Google Ads, GA4, and conversion-focused funnel strategy — helping businesses move past guesswork and connect marketing spend to actual revenue. Before going independent, I spent several years managing international ad budgets (€10–15K/month) across multiple European markets as Chief of Operations at a healthcare marketing agency. I work across B2B and B2C, with experience spanning e-commerce, SaaS, event technology, and retail. My approach is hands-on and data-driven: auditing what's actually happening, fixing measurement gaps, and building campaigns that scale based on what the numbers show — not assumptions. I'm comfortable owning projects end-to-end, from strategy through execution and reporting, and I bring both creative judgment and analytical rigor to every account I touch. bio, friendly tone

Available to hire

2-paragraph first-personI’m Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years. My focus is on Google Ads, GA4, and conversion-focused funnel strategy — helping businesses move past guesswork and connect marketing spend to actual revenue. Before going independent, I spent several years managing international ad budgets (€10–15K/month) across multiple European markets as Chief of Operations at a healthcare marketing agency.

I work across B2B and B2C, with experience spanning e-commerce, SaaS, event technology, and retail. My approach is hands-on and data-driven: auditing what’s actually happening, fixing measurement gaps, and building campaigns that scale based on what the numbers show — not assumptions. I’m comfortable owning projects end-to-end, from strategy through execution and reporting, and I bring both creative judgment and analytical rigor to every account I touch. bio, friendly tone

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Experience Level

Expert
Expert
Intermediate
Intermediate

Language

English
Fluent
French
Beginner
Hungarian
Fluent

Work Experience

Independent Marketing Advisor | Data-Driven Decisions · Davenport.hu at Self-employed / Freelance
July 1, 2023 - Present
I help companies make sense of their marketing data — what some call a fractional CMO, I call marketing advisory. Through Davenport, I work mostly with B2B companies on Google Ads strategy, GA4 and tracking setup, funnel analysis, and the kind of reporting that actually supports business decisions — not just vanity metrics. Previously Chief of Operations at a healthcare marketing agency, managing international campaigns (€10–15K/month) across Germany, Switzerland, Norway, Iceland, France, and Denmark. 10+ years in marketing. B2B and B2C. Always data-first. www.davenport.hu
Marketing Specialist / Agency Lead at Marketing Agency
January 1, 2023 - Present
Developed and implemented marketing strategies for local and international markets (Iceland, Norway, Germany, Switzerland, France, Denmark); CRM Superuser / automation builder; managed budgets of 10,000-15,000 EUR/month; focus on Meta/Pinterest/TikTok ads; reporting and analytics; leading cross-functional teams; HubSpot and Google Ads usage.
Digital Marketing Manager at Feedback Solutions
October 1, 2019 - August 1, 2021
Managed ad campaigns for health-sector clients (private dentistries), optimizing weekly ad budgets and integrating MiniCRM for sales funnel automation. Improved ROI through real-time ad optimization and strategic UX/UI development oversight. Tools: Facebook Ads, Google Analytics, WordPress, Supermetrics.

Education

BSc English Language and Literature (Legal translation) at University of Miskolc
January 1, 2008 - January 1, 2012
BA in Classical Music: Double-bass performer at Kodolányi János University
January 1, 2015 - January 1, 2018

Qualifications

MSc pre-degree certificate, International Relations and Affairs
January 11, 2030 - June 24, 2026
MSc pre-degree certificate, International Relations and Affairs
January 11, 2030 - June 24, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet, Education
    3 Months, 4 Hypotheses: Scaling a B2C SaaS in a Competitive Global Market

    Ran structured, hypothesis-based Google Ads testing for a B2C SaaS AI writing tool competing in a saturated global market (against ChatGPT, Jasper, and others).
    Approach:

    Fixed broken conversion tracking (GA4 + Tag Manager + enhanced conversions)
    Tested 4 specific hypotheses: conversion value bidding, geo-segmentation, match type strategy, remarketing windows
    Let data, not assumptions, decide what scaled

    Results:

    Phrase match optimization cut CAC by 52% (€27,935 to €13,236) in one month
    Peak monthly ROI: 165%
    Identified the real bottleneck: a 3-4% registration-to-purchase conversion rate, not ad performance

    From Zero to #2: LED Wall Rental in a New B2B Market

    Built a complete digital strategy for a new niche B2B product line (LED wall rental) — zero organic presence, no historical data, ~€1,000/month budget.
    Approach:

    Conversion-focused landing page design
    GA4 + GTM + Microsoft Clarity tracking setup
    Google Ads testing: broad to phrase/exact match transition
    SEO content strategy with focused keyword targeting
    Link building: fewer, stronger, topically relevant placements

    Results:
    Organic ranking for core keyword: 13th to #2 in 6 months
    1+ paid lead per week on minimal budget
    Domain authority: 0 to DR 2 from a fresh domain