Ruben Szuhánszki

Available to hire

2-paragraph first-personI'm Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years.

About

2-paragraph first-personI’m Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years. My focus is on Google Ads, GA4, and conversion-focused funnel strategy — helping businesses move past guesswork and connect marketing spend to actual revenue. Before going independent, I spent several years managing international ad budgets (€10–15K/month) across multiple European markets as Chief of Operations at a healthcare marketing agency.

I work across B2B and B2C, with experience spanning e-commerce, SaaS, event technology, and retail. My approach is hands-on and data-driven: auditing what’s actually happening, fixing measurement gaps, and building campaigns that scale based on what the numbers show — not assumptions. I’m comfortable owning projects end-to-end, from strategy through execution and reporting, and I bring both creative judgment and analytical rigor to every account I touch. bio, friendly tone

  • Joined June 2026

Languages

  • EnglishFluent
  • FrenchBeginner
  • HungarianFluent

Industry experience

  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

More experts in Budapest, Hungary

Projects · 2

Ran structured, hypothesis-based Google Ads testing for a B2C SaaS AI writing tool competing in a saturated global market (against ChatGPT, Jasper, and others).
Approach:

Fixed broken conversion tracking (GA4 + Tag Manager + enhanced conversions)
Tested 4 specific hypotheses: conversion value bidding, geo-segmentation, match type strategy, remarketing windows
Let data, not assumptions, decide what scaled

Results:

Phrase match optimization cut CAC by 52% (€27,935 to €13,236) in one month
Peak monthly ROI: 165%
Identified the real bottleneck: a 3-4% registration-to-purchase conversion rate, not ad performance

3 Months, 4 Hypotheses: Scaling a B2C SaaS in a Competitive Global Market
  • Performance Marketer

Built a complete digital strategy for a new niche B2B product line (LED wall rental) — zero organic presence, no historical data, ~€1,000/month budget.
Approach:

Conversion-focused landing page design
GA4 + GTM + Microsoft Clarity tracking setup
Google Ads testing: broad to phrase/exact match transition
SEO content strategy with focused keyword targeting
Link building: fewer, stronger, topically relevant placements

Results:
Organic ranking for core keyword: 13th to #2 in 6 months
1+ paid lead per week on minimal budget
Domain authority: 0 to DR 2 from a fresh domain

From Zero to #2: LED Wall Rental in a New B2B Market
  • Marketing Strategist
  • PPC Manager
  • SEO Expert

Work experience

Independent Marketing Advisor | Data-Driven Decisions · Davenport.hu · Self-employed / FreelanceJul 2023 – Present · 3 yrs 5 mos

I help companies make sense of their marketing data — what some call a fractional CMO, I call marketing advisory. Through Davenport, I work mostly with B2B companies on Google Ads strategy, GA4 and tracking setup, funnel analysis, and the kind of reporting that actually supports business decisions — not just vanity metrics. Previously Chief of Operations at a healthcare marketing agency, managing international campaigns (€10–15K/month) across Germany, Switzerland, Norway, Iceland, France, and Denmark. 10+ years in marketing. B2B and B2C. Always data-first. www.davenport.hu

Marketing Specialist / Agency Lead · Marketing AgencyJan 2023 – Present · 3 yrs 11 mos

Developed and implemented marketing strategies for local and international markets (Iceland, Norway, Germany, Switzerland, France, Denmark); CRM Superuser / automation builder; managed budgets of 10,000-15,000 EUR/month; focus on Meta/Pinterest/TikTok ads; reporting and analytics; leading cross-functional teams; HubSpot and Google Ads usage.

Digital Marketing Manager · Feedback SolutionsOct 2019 – Aug 2021 · 1 yr 11 mos

Managed ad campaigns for health-sector clients (private dentistries), optimizing weekly ad budgets and integrating MiniCRM for sales funnel automation. Improved ROI through real-time ad optimization and strategic UX/UI development oversight. Tools: Facebook Ads, Google Analytics, WordPress, Supermetrics.

Education

BSc English Language and Literature (Legal translation) · University of Miskolc2008 – 2012
BA in Classical Music: Double-bass performer · Kodolányi János University2015 – 2018

Certifications and awards

MSc pre-degree certificate, International Relations and Affairs2030 – 2026
MSc pre-degree certificate, International Relations and Affairs2030 – 2026

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