2-paragraph first-personI’m Ruben, an independent marketing advisor and performance marketing specialist based in Budapest, running my own practice (Davenport) for the past 3 years. My focus is on Google Ads, GA4, and conversion-focused funnel strategy — helping businesses move past guesswork and connect marketing spend to actual revenue. Before going independent, I spent several years managing international ad budgets (€10–15K/month) across multiple European markets as Chief of Operations at a healthcare marketing agency.
I work across B2B and B2C, with experience spanning e-commerce, SaaS, event technology, and retail. My approach is hands-on and data-driven: auditing what’s actually happening, fixing measurement gaps, and building campaigns that scale based on what the numbers show — not assumptions. I’m comfortable owning projects end-to-end, from strategy through execution and reporting, and I bring both creative judgment and analytical rigor to every account I touch. bio, friendly tone
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Ran structured, hypothesis-based Google Ads testing for a B2C SaaS AI writing tool competing in a saturated global market (against ChatGPT, Jasper, and others).
Approach:
Fixed broken conversion tracking (GA4 + Tag Manager + enhanced conversions)
Tested 4 specific hypotheses: conversion value bidding, geo-segmentation, match type strategy, remarketing windows
Let data, not assumptions, decide what scaled
Results:
Phrase match optimization cut CAC by 52% (€27,935 to €13,236) in one month
Peak monthly ROI: 165%
Identified the real bottleneck: a 3-4% registration-to-purchase conversion rate, not ad performance
Built a complete digital strategy for a new niche B2B product line (LED wall rental) — zero organic presence, no historical data, ~€1,000/month budget.
Approach:
Conversion-focused landing page design
GA4 + GTM + Microsoft Clarity tracking setup
Google Ads testing: broad to phrase/exact match transition
SEO content strategy with focused keyword targeting
Link building: fewer, stronger, topically relevant placements
Results:
Organic ranking for core keyword: 13th to #2 in 6 months
1+ paid lead per week on minimal budget
Domain authority: 0 to DR 2 from a fresh domain
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