Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I'm Dave Stock, a senior-level creative and packaging design specialist with deep experience in consumer-packaged goods (CPG). I transform brand strategy into compelling visuals that increase product visibility and revenue, while leading cross-functional teams, negotiating with vendors, and leveraging emerging AI technologies to deliver innovation for brands. I thrive on turning strategic insights into packaging and brand experiences that stand out on shelves and online. From AI-driven concept ideation to cost-saving production and expansive retail placements, I bring creative rigor, collaboration, and a proactive mindset to every project.…Hi, I'm Dave Stock, a senior-level creative and packaging design specialist with deep experience in consumer-packaged goods (CPG). I transform brand strategy into compelling visuals that increase product visibility and revenue, while leading cross-functional teams, negotiating with vendors, and leveraging emerging AI technologies to deliver innovation for brands. I thrive on turning strategic insights into packaging and brand experiences that stand out on shelves and online. From AI-driven concept ideation to cost-saving production and expansive retail placements, I bring creative rigor, collaboration, and a proactive mindset to every project.

Dave Stock

Packaging Designer, Brand Designer, Graphic Designer, +2





Hi, I'm Dave Stock, a senior-level creative and packaging design specialist with deep experience in consumer-packaged goods (CPG). I transform brand strategy into compelling visuals that increase product visibility and revenue, while leading cross-functional teams, negotiating with vendors, and leveraging emerging AI technologies to deliver innovation for brands. I thrive on turning strategic insights into packaging and brand experiences that stand out on shelves and online. From AI-driven concept ideation to cost-saving production and expansive retail placements, I bring creative rigor, collaboration, and a proactive mindset to every project.…Hi, I'm Dave Stock, a senior-level creative and packaging design specialist with deep experience in consumer-packaged goods (CPG). I transform brand strategy into compelling visuals that increase product visibility and revenue, while leading cross-functional teams, negotiating with vendors, and leveraging emerging AI technologies to deliver innovation for brands. I thrive on turning strategic insights into packaging and brand experiences that stand out on shelves and online. From AI-driven concept ideation to cost-saving production and expansive retail placements, I bring creative rigor, collaboration, and a proactive mindset to every project.

Available to hire

Hi, I’m Dave Stock, a senior-level creative and packaging design specialist with deep experience in consumer-packaged goods (CPG). I transform brand strategy into compelling visuals that increase product visibility and revenue, while leading cross-functional teams, negotiating with vendors, and leveraging emerging AI technologies to deliver innovation for brands.

I thrive on turning strategic insights into packaging and brand experiences that stand out on shelves and online. From AI-driven concept ideation to cost-saving production and expansive retail placements, I bring creative rigor, collaboration, and a proactive mindset to every project.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Design Manager at Mariani Packing Co.

January 1, 2021 - Present

Pioneered AI use (ChatGPT, Gemini, Veo, and Midjourney) to streamline brand concepting, reduce design costs, and enhance creative ideation. Led new product launches for Fruit Chips and placement of single-serve products at Costco and Walmart, achieving $2M in sales within the first 6 months. Provided creative oversight for advertising, marketing collateral, and tradeshow booth designs; optimized digital asset management for domestic and international markets. Managed budgets and vendor negotiations to ensure best-in-class quality for all design deliverables.

Marketing Director at designthis

January 1, 2019 - January 1, 2021

Managed and mentored a team of 3–6 designers, primarily servicing wine-sector clients alongside food and hospitality brands. Authored proposals, defined project scopes, and balanced client needs with profitability targets. Drove strategic growth by identifying new business opportunities and illustrating the value of services to prospective clients.

Senior Designer at NGINX, Inc.

January 1, 2017 - January 1, 2017

Collaborated with creative directors, marketing, and engineers on web promotions, network diagrams, print collateral, and trade show booth designs. Maintained cohesive brand messaging, ensuring consistent design standards across multiple platforms.

Design Manager, Retail Graphics at RH (Restoration Hardware)

January 1, 2015 - January 1, 2017

Managed $200K budgets for store openings nationwide, overseeing branded consumer messaging and environmental design. Coordinated vendor negotiations, installation teams, and timelines for 60+ store launches. Reduced signage costs from $120K to $40K per store by streamlining ordering and delivery processes.

Mariani Packing Co. at Mariani Packing Co.

January 1, 2009 - January 1, 2015

Partnered with packaging engineers, sales managers, and marketing teams on design concepts, marketing collateral, and trade show booth designs. Oversaw relaunches of key product lines, including three new 'Organic by Mariani' SKUs, increasing consumer awareness and shelf presence. Established a digital asset management system to streamline approvals and maintain brand consistency.