I’m Dave Yu, a LASALLE design graduate with expertise in UI/UX, graphic design, and end-to-end marketing campaigns. I use design thinking and user research to turn ideas into people-focused solutions. I’m also an active freelance photographer, and I enjoy collaborating with diverse stakeholders to deliver impactful work. I was recognized as a Wood Pencil winner at the D&AD New Blood Awards 2024, and I’m motivated by using design to support communities.

Dave Yu Warsanta

I’m Dave Yu, a LASALLE design graduate with expertise in UI/UX, graphic design, and end-to-end marketing campaigns. I use design thinking and user research to turn ideas into people-focused solutions. I’m also an active freelance photographer, and I enjoy collaborating with diverse stakeholders to deliver impactful work. I was recognized as a Wood Pencil winner at the D&AD New Blood Awards 2024, and I’m motivated by using design to support communities.

Available to hire

I’m Dave Yu, a LASALLE design graduate with expertise in UI/UX, graphic design, and end-to-end marketing campaigns. I use design thinking and user research to turn ideas into people-focused solutions.

I’m also an active freelance photographer, and I enjoy collaborating with diverse stakeholders to deliver impactful work. I was recognized as a Wood Pencil winner at the D&AD New Blood Awards 2024, and I’m motivated by using design to support communities.

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Language

Indonesian
Fluent
English
Advanced
Chinese
Intermediate

Work Experience

Research Intern at LearnX Communities, National Library Board (NLB), Singapore
August 1, 2025 - December 1, 2025
Designed a primary research study to understand the formation of internal earning communities. Facilitated focus group discussions with community members and stakeholders. Observed learning community meetup sessions to gather insights on group dynamics, and documented successful practices and areas for improvement.
Head of Digital Marketing & Communication at PPI Singapura (Indonesian Students’ Association in Singapore)
August 1, 2025 - December 1, 2025
Wayfinding towards the Active Aging Centre, placemaking icons and visual assets representing the AAC; captured photos and videos to document the community learning journey; collaborated on mural design.
LearnX Communities Research Internship at National Library Board, Singapore
August 1, 2025 - December 1, 2025
Designed primary research to understand the formation of internal earning communities; facilitated focus group discussions with community members and stakeholders; observed learning community meetup sessions to gather insights on group dynamics; documented successful practices and areas for improvement.
Wayfinding Design Intern at Monfort Care @Goodlife Studio
December 1, 2024 - Present
Created wayfinding for the Active Aging Centre by designing multiple wall murals. Developed placemaking icons and visual assets representing what the AAC offers. Captured photos and videos of sessions to document the community learning journey. Collaborated with a teammate on mural design.
Wayfinding Design Internship at National Library Board, Singapore
December 1, 2024 - December 1, 2024
Wayfinding towards the Active Aging Centre; created wall murals; placemaking icons and visual assets representing what the AAC offers.
Graphic Design and Marketing Intern at Pearson Higher Education Singapore
August 1, 2023 - November 1, 2023
Created posters to communicate Pearson’s learning resources (e.g., My Lab, Mastering, e-books). Contributed to a user-generated campaign in cooperation with Prasmul University. Executed Google Form setup and creative assets for the Pearson Educator User Group event in Manila.
Graphic Design and Marketing Internship at Pearson Higher Education Singapore
August 1, 2023 - November 1, 2023
Created posters to communicate Pearson’s resources (My Lab & Mastering, e-books, etc); embarked on a user-generated campaign in cooperation with Prasmul University; executed Google Form and creative assets for the Pearson Educator User Group event in Manila.
Host & Busser at Broadmoor’s Hotel Bar @Colorado Springs (Work & Travel Program)
May 1, 2023 - August 1, 2023
Greeted and welcomed guests as they arrived. Managed the seating chart and organized waitlists. Escorted guests to their tables and provided menus.
Host & Busser at Broadmoor’s Hotel Bar (The Broadmoor) – Work & Travel Program
May 1, 2023 - August 1, 2023
Greeted and welcomed guests; managed the seating chart and organized waitlists; escorted guests to their tables and provided menus.
Campus Tour Guide at LASALLE College of the Arts
January 1, 2023 - January 1, 2023
Welcomed visitors to the college; guided campus tours to classes; explained campus life and answered questions.
Freelance Photographer (business-owner) at Lensaith
August 1, 2022 - Present
Provided event and portrait photography services to companies and individuals. Market photograph services through social media postings, networking, and referrals, securing 5–10 projects per year. Managed photoshoots and performed photo editing using Lightroom. Ensured customer satisfaction by delivering agreed outcomes.
Freelance Photographer at Lensaith
August 1, 2022 - Present
Took documentation for graduation, events, and portraits; managed the photoshoots and edited them on Lightroom; ensured customer satisfaction with the outcomes.
Graphic Designer at Lia’s Associates Branding & Design (Surabaya, Indonesia)
May 1, 2021 - August 1, 2021
Supported the team in executing branding and design concepts. Collaborated with other designers to exchange ideas and build campaigns. Produced posters and branding deliverables to meet customer needs.
Branding & Design Graphic Designer at Lia’s Associates
May 1, 2021 - August 1, 2021
Helped the team to execute the design concept; collaborated with other designers to exchange ideas and build campaigns; fulfilled customers’ needs by designing posters and brand materials.

Education

BA (Hons) Design for Social Futures at LASALLE College of the Arts | University of the Arts Singapore, Singapore
August 1, 2024 - July 1, 2026
Environmental Design (Student Exchange) at Tongji University
February 1, 2025 - June 1, 2025
Diploma in Design for Communication and Experiences at LASALLE College of the Arts | University of the Arts Singapore, Singapore
August 1, 2021 - July 1, 2024
BA (Hons) Design for Social Futures at LASALLE College of the Arts | University of the Arts Singapore
August 1, 2024 - July 1, 2026
Environmental Design (Student Exchange) at Tongji University
February 1, 2025 - June 1, 2025
Diploma in Design for Communication and Experiences at LASALLE College of the Arts | University of the Arts Singapore
August 1, 2021 - July 1, 2024

Qualifications

Wood Pencil – D&AD New Blood Awards 2024
January 1, 2024 - March 25, 2026
MOE Tuition Grant (receiver)
January 1, 2021 - July 10, 2026

Industry Experience

Education, Media & Entertainment, Professional Services, Other, Non-Profit Organization