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I am a results-driven Digital Marketing, IT, and Programme Management professional with 10+ years of experience delivering measurable growth across corporate and higher education. I help businesses strengthen brand visibility, generate qualified leads, and improve customer engagement through data-driven digital marketing and strategic communications. I have a proven ability to lead digital transformation, build and scale digital platforms, deliver IT infrastructure projects, and translate strategy into execution that improves performance, revenue outcomes, and operational efficiency.…I am a results-driven Digital Marketing, IT, and Programme Management professional with 10+ years of experience delivering measurable growth across corporate and higher education. I help businesses strengthen brand visibility, generate qualified leads, and improve customer engagement through data-driven digital marketing and strategic communications. I have a proven ability to lead digital transformation, build and scale digital platforms, deliver IT infrastructure projects, and translate strategy into execution that improves performance, revenue outcomes, and operational efficiency.

David Kodowu AGBO

Digital Marketer, Project Manager, Brand Strategist, +2

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I am a results-driven Digital Marketing, IT, and Programme Management professional with 10+ years of experience delivering measurable growth across corporate and higher education. I help businesses strengthen brand visibility, generate qualified leads, and improve customer engagement through data-driven digital marketing and strategic communications. I have a proven ability to lead digital transformation, build and scale digital platforms, deliver IT infrastructure projects, and translate strategy into execution that improves performance, revenue outcomes, and operational efficiency.…I am a results-driven Digital Marketing, IT, and Programme Management professional with 10+ years of experience delivering measurable growth across corporate and higher education. I help businesses strengthen brand visibility, generate qualified leads, and improve customer engagement through data-driven digital marketing and strategic communications. I have a proven ability to lead digital transformation, build and scale digital platforms, deliver IT infrastructure projects, and translate strategy into execution that improves performance, revenue outcomes, and operational efficiency.

Available to hire

I am a results-driven Digital Marketing, IT, and Programme Management professional with 10+ years of experience delivering measurable growth across corporate and higher education. I help businesses strengthen brand visibility, generate qualified leads, and improve customer engagement through data-driven digital marketing and strategic communications. I have a proven ability to lead digital transformation, build and scale digital platforms, deliver IT infrastructure projects, and translate strategy into execution that improves performance, revenue outcomes, and operational efficiency.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Head, Digital Marketing at University of Gold (formerly Accra Business School)

September 1, 2020 - Present

Strategic oversight for the university’s digital growth, student recruitment, and international brand positioning. Responsibilities include designing digital student acquisition strategies, managing lead generation funnels integrated with admissions systems and CRM, optimizing conversion journeys from inquiry to enrolment; leading digital branding across social media, web, search, and international portals; developing content strategy; implementing analytics for marketing effectiveness; ensuring data protection compliance; providing quarterly performance reports; overseeing LMS-CRM-admissions platform integrations and introducing automation for lead nurturing and reporting.

Digital Business Development at Ran Tranz Group (Ran Tranz Ltd, Clean Rides, Atwater Estate)

April 1, 2023 - Present

Architect integrated digital marketing strategies across group brands, covering paid media, SEO, CRM, and performance analytics. Oversee customer journey design from lead generation to conversion, retention, and lifetime value optimisation. Lead market research, competitor intelligence, and customer segmentation initiatives to inform product development and marketing spend. Lead digital transformation initiatives including CRM adoption, workflow automation, and performance dashboards; establish KPI frameworks for sales, marketing, operations, and customer experience; drive process reengineering across procurement, logistics, and service delivery to improve efficiency and scalability.

Director of Strategy & Digital Marketing at Promo Central Ltd

January 1, 2024 - Present

Strategic Marketing Leadership; Define corporate digital marketing strategy aligned with business growth objectives. Lead annual marketing planning, budget allocation, and ROI forecasting for clients. Develop omnichannel marketing frameworks integrating paid media, SEO, content, email, and automation. Performance & Data-Driven Marketing; Oversee high-budget paid media campaigns; implement analytics with GA4, Tag Manager, CRM, and attribution models; Build performance dashboards. Brand & Communications Strategy; Lead brand identity, messaging, and campaign storytelling. Leadership & Governance; Manage multidisciplinary teams; establish governance, quality standards, and campaign approval workflows.