Available to hire
I’m David Cruz, a Senior Product Designer focused on gen AI, based in Lisbon, Portugal. With 15+ years shipping digital products across Fintech, Web3, Insurtech, and digital agencies, I bridge business strategy, design, and engineering to turn complex requirements into intuitive interfaces that convert.
I lead end-to-end product design, build scalable design systems, and prototype AI-powered experiences that scale. I thrive in cross-functional environments and enjoy turning ambitious ideas into practical, lovable products.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
English
Fluent
Portuguese
Fluent
Work Experience
Senior UI Designer at Infinum
September 1, 2025 - January 31, 2026Delivered high-fidelity UI solutions for complex projects in Healthcare and Retail. Focused on crafting new user-centric features and managing design systems to ensure long-term scalability and visual excellence.
Senior UI Designer at Zharta
September 1, 2024 - September 30, 2025Played a key role in a blockchain-based NFT lending protocol. Spearheaded the end-to-end rebranding implementation across the platform, evolved the core design system, and designed user-centric features to simplify complex Web3 interactions.
Founding Designer at Helvengo
February 1, 2023 - June 30, 2024As Founding Designer, I established the entire UX/UI framework and built the scalable Design System foundations for a data-led insurance platform, ensuring a seamless transition from concept to product launch.
Senior UI Designer at Infinum
August 1, 2022 - December 31, 2022UI design work and design system maintenance for a big client in the heavy industry world.
Senior UI Designer at Deloitte Digital
September 1, 2021 - May 31, 2022Collaborated with a multidisciplinary team to design and refine a large-scale insurance product for a major UK client, ensuring high-fidelity UI delivery and adherence to complex business requirements.
Senior UI Designer at Havas PT
February 1, 2021 - August 31, 2022Led the UI design and developed the Design System for the 'Pomar de Prémios' mobile app (iOS & Android) for Compal. Focused on creating an engaging visual experience aligned with the brand's identity.
Founding Designer at Bou Market
September 1, 2020 - January 31, 2021Strategized and designed the end-to-end UX/UI of a greenfield marketplace platform from scratch, empowering local businesses with a robust and intuitive digital ecosystem.
Senior UX/UI Designer at LM IT
September 1, 2020 - October 31, 2020Spearheaded the redesign of the Wise Box admin interface, focusing on optimizing complex workflows and enhancing user efficiency through a modernized UI.
Senior UX/UI Designer at AKT Creative Innovation
June 1, 2020 - October 31, 2020Designed the UX/UI for Super Bock's 'Menu Autêntico' app, focusing on creating an engaging mobile experience that bridged the gap between the brand and its hospitality partners.
Design Lead at NOVA (Innovation Lab)
July 1, 2020 - October 31, 2020Design Lead at NOVA's Innovation Lab, spearheading the UX/UI development for three distinct MVPs. Focused on rapid prototyping and user validation to move products from concept to initial market launch.
Senior UX/UI Designer at Singular
January 1, 2020 - June 30, 2020Strategized and designed a custom CRM platform from the ground up for a major private banking institution. Focused on simplifying complex banking workflows and creating a robust interface for internal employees.
Senior UX/UI Designer at COMON
May 1, 2019 - July 31, 2019Owned the end-to-end UX/UI design for Fidelidade Seguros' Auto Insurance Simulator. Delivered a responsive solution (Desktop & Mobile) that simplified the quote-to-purchase journey for one of Portugal's leading insurers.
Lead UX/UI Designer at Thin Martian
October 1, 2015 - April 30, 2019Led the design team in delivering high-tier digital products for global brands, including BBC, British Airways, and the British Library. Streamlined cross-functional collaboration between designers and developers and specialised in complex B2B/B2C platforms for the finance and insurance sectors.
Senior Digital Designer at Possible
January 1, 2015 - September 30, 2015Senior Digital Designer for POSSIBLE, delivering high-end digital experiences for world-class brands including Canon, Lacoste, Vodafone, and Nestlé. Led the redesign of the Canon Irista platform and spearheaded major digital campaigns, blending product design with strategic marketing.
Digital Art Director at Nossa
October 1, 2010 - December 31, 2015Digital Art Director responsible for pioneering the digital department within one of Portugal's most awarded creative agencies. Established the digital workflow for website and app development, social media strategy, and integrated cross-channel campaigns.
Digital Designer at Fullsix Portugal
October 1, 2009 - December 31, 2011Began my career at Fullsix, Portugal's leading digital agency at the time, rapidly progressing from Junior to Senior Designer. Collaborated with top-tier national and international clients, mastering the fundamentals of digital design and creative strategy under the mentorship of industry leaders.
Senior Product Designer at Infinum
September 1, 2025 - March 1, 2026End-to-end design delivery for a retail Epos product. Responsible for the full product lifecycle, from concepting user-centric features to scalable design systems that ensure long-term visual consistency and reduce technical guessing.
Senior Product Designer at Zharta
September 1, 2024 - September 1, 2025Led end-to-end rebranding and the evolution of the Design System, simplifying complex blockchain interactions into a seamless NFT market user experience.
Founding Product Designer at Helvengo
January 1, 2022 - July 1, 2024Built the product from 0 to launch—designed the UX/UI foundations and a scalable Design System for a data-led Insurtech platform, transforming complex B2B insurance processes into an intuitive digital product.
Lead UI Designer at Havas PT
February 1, 2021 - December 1, 2021Led UI design and delivered the Design System for Compal's 'Pomar de Prémios' loyalty app (iOS & Android). Produced a fully brand-aligned component library of 40+ elements, covering all key screens for a consumer-facing mobile product.
Lead UI Designer at Thin Martian
October 1, 2015 - December 1, 2019Led design delivery for enterprise digital products across BBC, British Airways, and British Library. Managed cross-functional design and development workflows, and specialised in complex B2B/B2C platforms for the finance and insurance sectors; mentored junior designers and streamlined design-to-dev handoff processes.
Product Designer at Possible
February 1, 2015 - September 1, 2015Senior Digital Designer at POSSIBLE, delivering high-end digital experiences for Canon, Lacoste, Vodafone, and Nestlé. Led the full redesign of the Canon Irista platform and drove major digital campaigns—combining product thinking with strategic marketing execution.
Senior Digital Designer at NOSSA
December 1, 2011 - January 1, 2015Digital Art Director who founded and scaled the digital department at one of Portugal's most awarded creative agencies. Defined end-to-end workflows for web and app production, social media, and cross-channel campaigns.
Education
Master’s in Comunication Design at Faculdade de Belas Artes
January 1, 2003 - December 31, 2008Master’s in Communication Design at Faculdade de Belas Artes
January 1, 2003 - January 1, 2008Qualifications
Master's degree in Design with Gen AI
January 1, 2026 - January 1, 2026Industry Experience
Healthcare, Financial Services, Software & Internet, Media & Entertainment, Retail, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
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