Hi, I'm David. I'm a Marketing Technology and Growth Consultant with over 10 years of experience helping companies improve their digital marketing through better tracking, automation, product feed optimisation, and scalable marketing solutions. For the last 4.5 years, I've been working at On, where I've grown into the role of Acquisition Growth Projects Lead. I lead projects that bring together marketing, engineering, product, analytics, and external partners to improve performance, simplify processes, and help teams work more efficiently. Some of the areas I specialise in include: • Marketing technology (MarTech) • Mobile measurement and attribution (Adjust, App Tracking) • Product catalogues and feed optimisation • Feedonomics implementation and feed management • Google Shopping, Meta, Pinterest and other commerce feeds • Dynamic ads and creative automation • Customer Data Platforms (CDPs) and audience strategy • App growth and acquisition • Technical project management One of my strongest areas is product catalogues and Feedonomics. I've worked on large global catalogue implementations, helping improve product data, automate feeds, troubleshoot issues, and optimise catalogues across different advertising platforms. I understand how important a well-structured product feed is for campaign performance, visibility, and return on ad spend, and I'm comfortable working with marketing, e-commerce, merchandising, and engineering teams to make it happen. Before joining On, I worked both agency side and client side, which has given me a good understanding of different ways of working and different business challenges. I've worked with startups as well as global brands, and I enjoy finding practical solutions that make a real difference. People enjoy working with me because I'm easy to work with, organised, and I like solving problems. I can communicate with both technical and non-technical teams, keep projects moving, and make sure everyone stays aligned from start to finish. If you're looking for someone who can help with Paid Social, marketing technology, product feeds, tracking, Feedonomics, catalogues, or digital growth projects, I'd be happy to help.

Gonzalez Forero David Mauricio

Hi, I'm David. I'm a Marketing Technology and Growth Consultant with over 10 years of experience helping companies improve their digital marketing through better tracking, automation, product feed optimisation, and scalable marketing solutions. For the last 4.5 years, I've been working at On, where I've grown into the role of Acquisition Growth Projects Lead. I lead projects that bring together marketing, engineering, product, analytics, and external partners to improve performance, simplify processes, and help teams work more efficiently. Some of the areas I specialise in include: • Marketing technology (MarTech) • Mobile measurement and attribution (Adjust, App Tracking) • Product catalogues and feed optimisation • Feedonomics implementation and feed management • Google Shopping, Meta, Pinterest and other commerce feeds • Dynamic ads and creative automation • Customer Data Platforms (CDPs) and audience strategy • App growth and acquisition • Technical project management One of my strongest areas is product catalogues and Feedonomics. I've worked on large global catalogue implementations, helping improve product data, automate feeds, troubleshoot issues, and optimise catalogues across different advertising platforms. I understand how important a well-structured product feed is for campaign performance, visibility, and return on ad spend, and I'm comfortable working with marketing, e-commerce, merchandising, and engineering teams to make it happen. Before joining On, I worked both agency side and client side, which has given me a good understanding of different ways of working and different business challenges. I've worked with startups as well as global brands, and I enjoy finding practical solutions that make a real difference. People enjoy working with me because I'm easy to work with, organised, and I like solving problems. I can communicate with both technical and non-technical teams, keep projects moving, and make sure everyone stays aligned from start to finish. If you're looking for someone who can help with Paid Social, marketing technology, product feeds, tracking, Feedonomics, catalogues, or digital growth projects, I'd be happy to help.

Available to hire

Hi, I’m David.

I’m a Marketing Technology and Growth Consultant with over 10 years of experience helping companies improve their digital marketing through better tracking, automation, product feed optimisation, and scalable marketing solutions.

For the last 4.5 years, I’ve been working at On, where I’ve grown into the role of Acquisition Growth Projects Lead. I lead projects that bring together marketing, engineering, product, analytics, and external partners to improve performance, simplify processes, and help teams work more efficiently.

Some of the areas I specialise in include:

• Marketing technology (MarTech)
• Mobile measurement and attribution (Adjust, App Tracking)
• Product catalogues and feed optimisation
• Feedonomics implementation and feed management
• Google Shopping, Meta, Pinterest and other commerce feeds
• Dynamic ads and creative automation
• Customer Data Platforms (CDPs) and audience strategy
• App growth and acquisition
• Technical project management

One of my strongest areas is product catalogues and Feedonomics. I’ve worked on large global catalogue implementations, helping improve product data, automate feeds, troubleshoot issues, and optimise catalogues across different advertising platforms. I understand how important a well-structured product feed is for campaign performance, visibility, and return on ad spend, and I’m comfortable working with marketing, e-commerce, merchandising, and engineering teams to make it happen.

Before joining On, I worked both agency side and client side, which has given me a good understanding of different ways of working and different business challenges. I’ve worked with startups as well as global brands, and I enjoy finding practical solutions that make a real difference.

People enjoy working with me because I’m easy to work with, organised, and I like solving problems. I can communicate with both technical and non-technical teams, keep projects moving, and make sure everyone stays aligned from start to finish.

If you’re looking for someone who can help with Paid Social, marketing technology, product feeds, tracking, Feedonomics, catalogues, or digital growth projects, I’d be happy to help.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate

Language

English
Advanced
Spanish; Castilian
Fluent
French
Intermediate

Work Experience

Acquisition Growth Projects Lead at Switzerland
January 1, 2022 - Present
Leads global paid social acquisition growth initiatives, overseeing the global paid social team and scaling processes, learnings, and testing across regions. Drives growth in emerging markets and manages budgets/resource allocation to maximize ROI. Collaborates with global leads and market teams to align strategy and incorporate local insights. Advances MarTech innovation by deploying tools to strengthen acquisition performance and delivery, research/testing new channels and tools, and optimize product catalog management using Feedonomics and Celtra for feed operations and creative automation. Leads personalization initiatives to improve the acquisition journey, oversees tracking and reporting accuracy, and supports global growth/product catalog optimization/technical innovation special projects.
Paid Social Lead at Glovo App Spain
July 1, 2019 - November 1, 2021
Owns Glovo’s app digital marketing strategy for SWE Europe (acquisition, retargeting, and brand campaigns), managing relationships with publishers, local markets, and media partners across platforms including Meta, Twitter/X, Snapchat, Apple Search, and more. Responsible for campaign strategy, planning, and optimization across partners. Runs A/B tests for incrementality (conversion lift), app retention, and profitability; works with product owners to ensure marketing support aligns with product initiatives; contributes to creative development and testing points. Partners with data scientists/analysts to build audience segmentation and targeting, aligns dynamic retargeting across social and display, and continuously tests new opportunities. Uses measurement tools including Adjust, Singular, Branch, and Google Analytics; manages team training and reports campaign performance/insights to senior stakeholders.
Paid Social Manager at Autotrader UK
June 1, 2017 - June 1, 2019
Leads Autotrader’s paid social and mobile/app marketing strategy including acquisition and brand campaigns. Conducts brand lift and conversion lift studies to understand advertisement performance. Uses Google Analytics and multiple ad platforms (Facebook Ads Manager, Twitter Ads, Snap Ads, Pinterest Ads, etc.) and ensures consistent messaging and targeting across channels. Manages development of digital media creative tailored to each channel/placement. Owns app install acquisition strategy (paid and organic/ASO), performs app store optimization (Apple Connect and Google Play Console) including testing descriptions/creative, and manages ASO with keyword optimization. Uses App Annie, StoreMaven, and Branch to improve app performance.
Paid Social Executive at Carat UK
November 1, 2016 - June 1, 2017
Leads social media planning and optimization for always-on demand campaigns across biddable platforms (including Facebook, Instagram, Twitter, LinkedIn, YouTube) for a UK Government client. Manages budgets and performs campaign optimization, stays on top of emerging social trends, and develops/implements biddable strategy across clients. Selects relevant and efficient platforms/products to reach the target audience, including mobile, GDN, YouTube video ads, Facebook, Twitter, and LinkedIn. Produces daily/weekly/monthly/quarterly reporting with insight into search, other media influence, and consumer journey.

Education

Foundation Certificate - IPA (Institute of Practitioners in Advertising) at IP A (Institute of Practitioners in Advertising)
January 11, 2030 - January 1, 2016
Certificate in Market & Social Research at MRS Market Research Society
January 11, 2030 - January 1, 2014
BA (Hons) Business Studies at Cardiff Metropolitan University
January 11, 2030 - January 1, 2013

Qualifications

Foundation Certificate - IPA (Institute of Practitioners in Advertising)
January 11, 2030 - January 1, 2016
Certificate in Market & Social Research (MRS)
January 11, 2030 - January 1, 2014

Industry Experience

Media & Entertainment, Government, Retail, Software & Internet