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I'm a senior data and analytics professional with 8+ years’ experience operating as a hands-on contributor in high-growth startup and scale-up environments. I own analytics end-to-end, partnering with Product, Engineering, Growth, and senior leadership to build trusted KPI frameworks, scalable BI platforms, and product analytics that drive commercial and strategic decision-making. I focus on data quality, governance, and enabling self-service analytics to empower teams to act on insight and accelerate growth.…I'm a senior data and analytics professional with 8+ years’ experience operating as a hands-on contributor in high-growth startup and scale-up environments. I own analytics end-to-end, partnering with Product, Engineering, Growth, and senior leadership to build trusted KPI frameworks, scalable BI platforms, and product analytics that drive commercial and strategic decision-making. I focus on data quality, governance, and enabling self-service analytics to empower teams to act on insight and accelerate growth.

David To

Data Analyst, Marketing Analyst, Data Visualizer

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I'm a senior data and analytics professional with 8+ years’ experience operating as a hands-on contributor in high-growth startup and scale-up environments. I own analytics end-to-end, partnering with Product, Engineering, Growth, and senior leadership to build trusted KPI frameworks, scalable BI platforms, and product analytics that drive commercial and strategic decision-making. I focus on data quality, governance, and enabling self-service analytics to empower teams to act on insight and accelerate growth.…I'm a senior data and analytics professional with 8+ years’ experience operating as a hands-on contributor in high-growth startup and scale-up environments. I own analytics end-to-end, partnering with Product, Engineering, Growth, and senior leadership to build trusted KPI frameworks, scalable BI platforms, and product analytics that drive commercial and strategic decision-making. I focus on data quality, governance, and enabling self-service analytics to empower teams to act on insight and accelerate growth.

Available to hire

I’m a senior data and analytics professional with 8+ years’ experience operating as a hands-on contributor in high-growth startup and scale-up environments.

I own analytics end-to-end, partnering with Product, Engineering, Growth, and senior leadership to build trusted KPI frameworks, scalable BI platforms, and product analytics that drive commercial and strategic decision-making.

I focus on data quality, governance, and enabling self-service analytics to empower teams to act on insight and accelerate growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Italian

Beginner

German

Beginner

Work Experience

Lead Data Consultant at DT Analytics Ltd

May 1, 2025 - Present

Led customer, product, and commercial insights to support growth strategy, fundraising, and operational decision-making. Led advanced analytics across retention, growth drivers, and performance trends to inform strategic direction. Built predictive LTV, cohort, and payback models to improve commercial planning and prioritisation. Automated critical finance and operational reporting, enhancing data accuracy, reliability, and documentation standards.

Lead Data Analyst at The Modern Milkman

September 1, 2021 - May 1, 2025

Led analytics work supporting a £20M Series C fundraising, preparing strategic insight packs and partnering directly with the CEO and CFO during investor discussions. Owned cross-functional KPI alignment, improving metric consistency and shaping the wider analytics roadmap. Implemented and owned a self-service BI platform (ThoughtSpot), reducing ad-hoc reporting and enabling self-service analytics. Built reliable analytics pipelines using dbt and Fivetran, improving speed, data quality, and scalability.

Senior Insight Analyst at Retail Insight

December 1, 2019 - September 1, 2021

Delivered a £3M client benefit through data-driven optimization of product, pricing, and operational performance. Partnered with operations, supply chain, and commercial teams to align analytics outputs with business priorities. Led migration of legacy analytics from SSMS to Google Cloud Platform (GCP), improving scalability and usability. Applied ML techniques (K-means clustering, time series) for segmentation, pricing optimization, and demand forecasting. Developed an analytics detection tool and interactive reporting solutions to support performance monitoring.

Data Analyst at The Hut Group

February 1, 2018 - December 1, 2019

Delivered revenue growth through customer segmentation, retention initiatives, and experimentation in a high-volume ecommerce environment. Achieved 400% month-on-month growth in the Referral channel through targeted funnel analysis and optimization. Designed and analyzed A/B tests across CRM and marketing, translating results into clear, actionable recommendations. Built automated reports and Tableau dashboards to improve KPI visibility and support operational decision-making.