The client, a rock and metal music festival, aimed to refresh its visual identity for the 2019 edition, requiring a new festival poster and a t-shirt design.

• Designed a completely new and intricate festival poster, introducing a fresh visual direction that set the 2019 edition apart from previous years.
• Created a t-shirt design that reflected the energy and spirit of the festival, making it a standout piece of merchandise.
• Achieved rapid merchandise sales, as the festival t-shirts quickly sold out, demonstrating the effectiveness of the new design in driving sales.

Tools: Adobe Photoshop, Adobe Illustrator

The clients, a diverse range of rock, metal, alternative, trap, and pop-metal artists from Romania, needed strong and cohesive visual identities to support their music releases and branding efforts.

• Developed album and single cover artwork for bands such as Jack of All Trades, June Turns Black, Heartbreak Cinema, and Groovy Bastards, ensuring that their music was visually represented with high-impact, genre-fitting designs.
• Created merchandise designs for June Turns Black, Heartbreak Cinema, and
  Brasov, transforming their artistic vision into tangible products that increased fan engagement and boosted promotional efforts.
• Designed online promotional materials such as posters, social media graphics, and online ads, for Jack of All Trades, Heartbreak Cinema, Groovy Bastards, and Antipoem, providing a consistent and professional visual presence across platforms.
• Defined a creative branding strategy for Antipoem by providing consistent and professional custom illustrations and promotional assets to enhance their online identity and audience engagement.
• Ensured a cohesive and professional brand image for all artists by tailoring visuals to match their musical genre, audience, and promotional goals, reinforcing their identity in a competitive music scene.

Tools: Adobe Photoshop, Adobe Illustrator

The clients, metal bands from France and the UK, were in the need of high quality visual assets to support their album releases and promotional effort.

• Designed exclusive merchandise artwork for Klone and Hypno5e, ensuring their album promotion was supported by visually striking and collectible items that resonated with fans.
• Crafted multiple merchandise design series for Hypno5e, covering two separate album releases, reinforcing their branding consistency across different eras of their music.
• Created an album cover for the band Alignments, ensuring a distinctive visual that aligned with the band’s musical and aesthetic direction.
• Designed promotional assets for Klone, Hypno5e, and Alignments in order to expanding their reach and engagement on digital platforms.

Tools: Adobe Photoshop, Adobe Illustrator

The client, a non-governmental organization focused on empowering young people through professional and personal development opportunities, faced challenges in maintaining high editorial quality, engaging readers with compelling visuals, and ensuring an eVicient creative workflow within the team.

• Directed educational presentations to mentor and inspire the creative team, contributing to the professional growth of fellow illustrators.
• Managed a team of 15 illustrators, organizing weekly meetings, and providing structured feedback to maintain creative quality.
• Created custom illustrations that visually enriched articles, making them more engaging and appealing to readers.
• Streamlined content production, reducing delays and improving coordination between writers and illustrators.
• Helped establish a more cohesive visual and editorial identity, strengthening the magazine’s brand and reader engagement.

Tools: Adobe Photoshop, Adobe Illustrator

The client, a full-service communications agency specializing in the gaming industry. was facing challenges in establishing strong visual identities for their partnered streamers while ensuring high-quality promotional materials for major industry events.

• Created customized branding and marketing materials for signed gaming streamers, ensuring a strong and professional online presence.
• Designed custom-made overlays and thumbnails for Twitch and Youtube, which improved the streamers’ brand identity, visual appeal, and audience engagement across those platforms.
• Developed a full merchandise collection and event branding, for the presence at the Comic Con event in August 2021, collaborating with content creators to design unique, wearable apparel while also crafting banners, promotional materials, and an exclusive sticker series that elevated brand visibility and fan engagement.
• Designed a full suite of promotional materials for the presence at the Saga Festival, by creating visually striking posters, social media ads, and event graphics that amplified brand visibility.

Tools: Adobe Photoshop, Adobe Illustrator

The client, a leading brand in the beverage industry, was facing the challenge of maintaining its top position in digital presence while continuously evolving to stay ahead of competitors.

• Developed and executed monthly social media content plans, including campaign visuals, ads, banners, and print materials.
• Enhanced visual consistency by creating detailed moodboard presentations for each product category, guiding the photography team.
• Kept the brand in the top 1-2 positions for online presence and promotion over 2 consecutive years, ensuring continued visibility.

Tools: Adobe Photoshop, Adobe Illustrator

The client, a pet food brand specializing in dry food for dogs and cats, was struggling with low brand awareness and inconsistent digital engagement.

• Ensured a strong digital presence by crafting monthly social media visuals for Facebook and Instagram.
• Reinforced brand identity by developing banners and campaign visuals which led to an increase in consumer engagement.
• Delivered a consistent branding and high-quality visuals by creating an increased exposure on Facebook which strengthened the brand awareness in everyday consumer interactions.

Tools: Adobe Photoshop

The client, a well-known energy drink brand with a strong presence in Romania since 2011, was dealing with stagnant online engagement and the need for a stronger brand personality.

• Enhanced brand visibility by designing and executing monthly social media planning, producing engaging visuals and illustrations.
• Improved brand promotion by creating campaign materials, ads, banners, and printed assets.
• Secured top-ranking online visibility for the brand, sustaining its leading digital presence for 2 consecutive years and strengthening the brand recognition.

Tools: Adobe Photoshop, Adobe Illustrator

The client, a retail business specializing in authentic Romanian handcrafted products, was facing brand inconsistency and lack of clear visual identity.

• Directed a full rebranding project, defining a cohesive visual identity through font selection, layout design, and creative direction, which led to an improvement in market position and consumer trust.
• Ensured brand consistency across social media platforms and marketing materials, by creating monthly social media content and event ad campaigns, which led to an increase in audience engagement and recognition.
• Crafted an aesthetically friendly and innovative brand book which led to a significant increase in public recognition and market visibility.

Tools: Adobe Photoshop, Adobe Illustrator, Figma