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Hi there! I’m Dayna Wilson, a results-driven digital marketing professional with hands-on experience in social media management, UGC content creation, and CRM-driven customer journeys. I thrive on creating conversion-focused content and guiding audiences from first interaction to booked calls or sales through structured messaging and engaging storytelling across multiple channels. I’m highly organised, process-driven, and comfortable working remotely across diverse platforms. With a background in fashion design and a track record of leading brand content—from social posts to Shopify visuals—I bring a collaborative, proactive style to brands looking to grow engagement and online presence using tools like Meta Business Suite, HubSpot, Klaviyo, and the Adobe Creative Suite.…Hi there! I’m Dayna Wilson, a results-driven digital marketing professional with hands-on experience in social media management, UGC content creation, and CRM-driven customer journeys. I thrive on creating conversion-focused content and guiding audiences from first interaction to booked calls or sales through structured messaging and engaging storytelling across multiple channels. I’m highly organised, process-driven, and comfortable working remotely across diverse platforms. With a background in fashion design and a track record of leading brand content—from social posts to Shopify visuals—I bring a collaborative, proactive style to brands looking to grow engagement and online presence using tools like Meta Business Suite, HubSpot, Klaviyo, and the Adobe Creative Suite.

Dayna Wilson

Graphic Designer, Web Designer, Content Creator, +5

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Hi there! I’m Dayna Wilson, a results-driven digital marketing professional with hands-on experience in social media management, UGC content creation, and CRM-driven customer journeys. I thrive on creating conversion-focused content and guiding audiences from first interaction to booked calls or sales through structured messaging and engaging storytelling across multiple channels. I’m highly organised, process-driven, and comfortable working remotely across diverse platforms. With a background in fashion design and a track record of leading brand content—from social posts to Shopify visuals—I bring a collaborative, proactive style to brands looking to grow engagement and online presence using tools like Meta Business Suite, HubSpot, Klaviyo, and the Adobe Creative Suite.…Hi there! I’m Dayna Wilson, a results-driven digital marketing professional with hands-on experience in social media management, UGC content creation, and CRM-driven customer journeys. I thrive on creating conversion-focused content and guiding audiences from first interaction to booked calls or sales through structured messaging and engaging storytelling across multiple channels. I’m highly organised, process-driven, and comfortable working remotely across diverse platforms. With a background in fashion design and a track record of leading brand content—from social posts to Shopify visuals—I bring a collaborative, proactive style to brands looking to grow engagement and online presence using tools like Meta Business Suite, HubSpot, Klaviyo, and the Adobe Creative Suite.

Available to hire

Hi there! I’m Dayna Wilson, a results-driven digital marketing professional with hands-on experience in social media management, UGC content creation, and CRM-driven customer journeys. I thrive on creating conversion-focused content and guiding audiences from first interaction to booked calls or sales through structured messaging and engaging storytelling across multiple channels.

I’m highly organised, process-driven, and comfortable working remotely across diverse platforms. With a background in fashion design and a track record of leading brand content—from social posts to Shopify visuals—I bring a collaborative, proactive style to brands looking to grow engagement and online presence using tools like Meta Business Suite, HubSpot, Klaviyo, and the Adobe Creative Suite.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Product Developer / Buyer at Mason & Eve

January 1, 2022 - January 1, 2023

Work with offshore suppliers and manufacturers via Alibaba; conduct trend research and forecasting to create dynamic products; manage buying experience and liaise with Australian wholesalers to meet market demand.

Head Designer / Content Creator / Social Media Manager at Grace Loves Lace

January 1, 2021 - January 1, 2022

Lead design direction and content creation; develop design packs; manage Shopify site, EDMs, and social media graphics to support brand storytelling.

Teacher / Lecturer at Whitehouse Institute of Design

January 1, 2022 - January 1, 2023

Teach digital design including Photoshop, Illustrator, InDesign; create spec sheets; cover design processes, materials, and fabrication basics.

Designer & Product Developer at Whitehouse Institute of Design

January 1, 2022 - January 1, 2023

Design and develop fashion products; oversee production processes and contribute to curriculum development related to design and product development.

Independent Designer

January 1, 2022 - Present

Display personal designs (pattern making, sampling, fittings, and garment construction) and participate in events such as Brisbane Fashion Festival 2022; built an independent portfolio and advanced tailoring skills.

Head Designer / Content Creator / Social Media Manager at Mason& Eve

January 1, 2022 - January 1, 2023

Planned, scheduled, and managed daily social media engagement; Created brand content, graphics, and Shopify website visuals; Communicated with customers, suppliers, and partners across digital channels; Maintained organized workflows and tracked communications in CRM tools; Supported product development, photoshoots, and marketing launches.

Freelance UGC Creator & Digital Content Producer at Self-employed

January 1, 2022 - Present

Produced engaging, conversion-focused content for product and service brands; Delivered short-form video, social creatives, and campaign assets; Helped businesses improve engagement, enquiries, and online presence; Collaborated remotely with brands on messaging, hooks, and CTAs.

Graphic Designer / Social Media Manager at Social Hub Agency

January 1, 2023 - January 1, 2024

Managed social media accounts for clients across multiple industries; Created UGC, graphics, and EDM campaigns using Adobe Suite, Canva, and Klaviyo; Handled inbound DMs, comments, and enquiries to support lead nurturing; Tracked engagement and outcomes using Meta Business Suite and CRM systems; Generated new leads via outbound, email, networking, and social platforms.

Social Media Manager & Graphic Designer (Casual) at Social Hub Agency

January 1, 2023 - January 1, 2024

Managed Instagram and Facebook via Meta Business Suite; Designed graphics and supporting promotional content; Assisted with enquiries, bookings, and customer communication.