Created, edited, and delivered performance-focused video content for ads and social channels. Collaborated with designers, copywriters, and stakeholders to ensure message and visual consistency.

Short-Form Video Editor & Content Producer at @danazahre (Self-Produced Brand)

January 1, 2023 - Present

Edit all short-form video content for my personal brand (@danazahre), producing 80+ videos across Instagram, TikTok, Snapchat, and YouTube. Review raw footage, select best takes, assemble story-led sequences, and apply colour correction, pacing adjustments, graphics, subtitles, and audio design to elevate narrative clarity and retention.

Software Engineer at DocuSign

April 1, 2022 - Present

Spearheaded UI development and integration of industry-standard e-signature features within DocuSign's Elastic Signing, driving new customer acquisitions and contributing to an increase of 3M transactions. Accelerated customer execution speeds by 50% by developing a UI component for importing/exporting Elastic Signing templates across test and production environments. Played a pivotal role in migrating from a monolithic architecture to microservices by introducing Redux Toolkit-based patterns, improving maintainability and scalability. Created unique test plans and scripts to maintain test coverage above 90% for each new feature release, reducing regressions to zero.

Full Stack Developer at Massyve Tech

September 1, 2021 - Present

Led a team of interns in the design and development of a cross-platform mobile application and admin portal for a large-scale business client using React Native. Demonstrated technical competence in performing user tests, data validation, and troubleshooting for each newly released feature.

Full Stack Developer at Glamo App

December 1, 2020 - Present

Led the design of both front-end and back-end architectures for the development of a double-sided marketplace that connects clients to beauty professionals via the Glamo App. Created cross-platform mobile and web apps and built a SaaS app enabling stylists to confirm, track, and manage their appointments. Set up and hosted backend infrastructure on AWS using S3, DynamoDB, EC2, and Elastic Beanstalk with Express.js servers. Developed and integrated custom and third-party APIs. Integrated Stripe payment gateway to securely process transactions and authorize user identity.

Full Stack Developer at Watary

April 1, 2020 - Present

Developed an internal web application that allows internal users to upload musical assets to various streaming services, built on a Flask/Python stack.

Video Editor – Branded Social Content (Project) at JD Sports

January 1, 2019 - Present

Edited a short-form promotional video for JD Sports as part of a back-to-campus social activation. Assembled raw footage into a cohesive narrative, added transitions, synced music and dialogue, and applied brand-aligned colour correction. Delivered a polished final cut optimized for Instagram Reels/TikTok.