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Hands-on Creative/Design Director and Creative Lead with 20+ years of experience crafting impactful brands and 360° campaigns across digital, print, and motion. I blend high-level creative direction with hands-on design expertise to bring ideas to life—balancing strategic vision with deep executional craft. With a background spanning luxury, skincare, entertainment, and corporate sectors, I specialize in brand storytelling, art direction, and cross-channel design systems. I’m known for aligning global brand narratives while leading cross-functional teams to deliver cohesive, high-impact creative. My skill set spans digital design, photo direction, UX/UI, omnichannel asset development, and campaign ideation. I’ve led creative work for iconic brands including Proactiv, Murad, and Disney, and have been recognized with Hermes, Telly, and Webby awards for team-driven excellence. Fluent in both English and Spanish, I thrive in global environments and love collaborating across disciplines to shape work that resonates—with meaning, clarity, and beauty. _Website not available. Sign in: https://www.twine.net/signup_…Hands-on Creative/Design Director and Creative Lead with 20+ years of experience crafting impactful brands and 360° campaigns across digital, print, and motion. I blend high-level creative direction with hands-on design expertise to bring ideas to life—balancing strategic vision with deep executional craft. With a background spanning luxury, skincare, entertainment, and corporate sectors, I specialize in brand storytelling, art direction, and cross-channel design systems. I’m known for aligning global brand narratives while leading cross-functional teams to deliver cohesive, high-impact creative. My skill set spans digital design, photo direction, UX/UI, omnichannel asset development, and campaign ideation. I’ve led creative work for iconic brands including Proactiv, Murad, and Disney, and have been recognized with Hermes, Telly, and Webby awards for team-driven excellence. Fluent in both English and Spanish, I thrive in global environments and love collaborating across disciplines to shape work that resonates—with meaning, clarity, and beauty. _Website not available. Sign in: https://www.twine.net/signup_

Diana Banuelos

Art Director, App Designer, Brand Designer, +7

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Hands-on Creative/Design Director and Creative Lead with 20+ years of experience crafting impactful brands and 360° campaigns across digital, print, and motion. I blend high-level creative direction with hands-on design expertise to bring ideas to life—balancing strategic vision with deep executional craft. With a background spanning luxury, skincare, entertainment, and corporate sectors, I specialize in brand storytelling, art direction, and cross-channel design systems. I’m known for aligning global brand narratives while leading cross-functional teams to deliver cohesive, high-impact creative. My skill set spans digital design, photo direction, UX/UI, omnichannel asset development, and campaign ideation. I’ve led creative work for iconic brands including Proactiv, Murad, and Disney, and have been recognized with Hermes, Telly, and Webby awards for team-driven excellence. Fluent in both English and Spanish, I thrive in global environments and love collaborating across disciplines to shape work that resonates—with meaning, clarity, and beauty. _Website not available. Sign in: https://www.twine.net/signup_…Hands-on Creative/Design Director and Creative Lead with 20+ years of experience crafting impactful brands and 360° campaigns across digital, print, and motion. I blend high-level creative direction with hands-on design expertise to bring ideas to life—balancing strategic vision with deep executional craft. With a background spanning luxury, skincare, entertainment, and corporate sectors, I specialize in brand storytelling, art direction, and cross-channel design systems. I’m known for aligning global brand narratives while leading cross-functional teams to deliver cohesive, high-impact creative. My skill set spans digital design, photo direction, UX/UI, omnichannel asset development, and campaign ideation. I’ve led creative work for iconic brands including Proactiv, Murad, and Disney, and have been recognized with Hermes, Telly, and Webby awards for team-driven excellence. Fluent in both English and Spanish, I thrive in global environments and love collaborating across disciplines to shape work that resonates—with meaning, clarity, and beauty. _Website not available. Sign in: https://www.twine.net/signup_

Available to hire

Hands-on Creative/Design Director and Creative Lead with 20+ years of experience crafting impactful brands and 360° campaigns across digital, print, and motion. I blend high-level creative direction with hands-on design expertise to bring ideas to life—balancing strategic vision with deep executional craft.

With a background spanning luxury, skincare, entertainment, and corporate sectors, I specialize in brand storytelling, art direction, and cross-channel design systems. I’m known for aligning global brand narratives while leading cross-functional teams to deliver cohesive, high-impact creative.

My skill set spans digital design, photo direction, UX/UI, omnichannel asset development, and campaign ideation. I’ve led creative work for iconic brands including Proactiv, Murad, and Disney, and have been recognized with Hermes, Telly, and Webby awards for team-driven excellence.

Fluent in both English and Spanish, I thrive in global environments and love collaborating across disciplines to shape work that resonates—with meaning, clarity, and beauty.

Website not available. Sign in: https://www.twine.net/signup

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Fluent

Work Experience

Creative Director / Sr. Designer at Creative Productions (Integrated Marketing Agency)

October 1, 2024 - October 13, 2025

Led an integrated creative team in developing 360° marketing initiatives for luxury-sector clients; balanced strategy with hands-on execution. Directed brand positioning, visual storytelling, stylized key art, and digital asset production to elevate brand presence and engagement. Delivered cohesive, multi-channel marketing solutions across digital, email, video, and paid/organic social media, ensuring brand consistency and impact.

Sr. Digital Designer / Creative Consultant at Alchemee, LLC. (formerly Proactiv)

December 31, 2023 - October 13, 2025

Collaborated on the strategic rebranding of Proactiv, transforming user testing insights into a modernized brand experience that contributed to $125M+ in global sales. Produced 700+ digital and print assets across 100+ SKUs for global D2C and B2B campaigns, including stylized key art, retail planograms (Ulta, CVS, Target), and interactive Global Asset Menus (GAMs) for stakeholders and affiliate partners. Executed creative across UI/UX, email, SMS, paid/organic social, broadcast, and affiliate channels, applying best-in-class design systems to support performance marketing. Ensured global brand alignment across U.S., Japan, Canada, and EU/UK markets; served as Product Lead and Interim Creative Director to support evolving business goals.

Sr. Digital Designer / Creative Consultant at Alchemee, LLC. (formerly Proactiv)

January 1, 2024 - Present

Collaborated on strategic rebranding of Proactiv, transforming user testing insights into a modernized brand experience that contributed to $125M+ in global sales. Produced 700+ digital and print assets across 100+ SKUs for global D2C and B2B campaigns, including stylized key art, retail planograms (Ulta, CVS, Target), and interactive Global Asset Menus (GAMs) for stakeholders and affiliate partners. Executed creative across UI/UX, email, SMS, paid/organic social, broadcast, and affiliate channels, applying best-in-class design systems to support performance marketing. Ensured global brand alignment across U.S., Japan, Canada, and EU/UK markets; served as Product Lead and Interim Creative Director to support evolving business goals.

Marketing Design Consultant at Metrolink (So. Cal Regional Rail Authority)

December 31, 2020 - October 13, 2025

Directed key art concepts, asset management improvements, and cross-department collaboration for the nation’s 3rd largest commuter rail. Delivered digital/social campaigns and promotional materials, including OOH & rich media ads.

Senior Design Director at Creative Productions

December 31, 2018 - October 13, 2025

Led award-winning design and creative direction for integrated campaigns and agency digitals. Built client relationships, developed pitch materials, and mentored design teams.

Small Business Owner at A&D Custom Photography, LLC.

December 31, 2018 - October 13, 2025

Directed stylized photo shoots, advanced image compositing, and creative business operations. Managed a team of stylists, artists, and assistants for high-impact fantasy photography.

Creative Director / Sr. Designer at Creative Productions (Integrated Marketing Agency)

October 1, 2024 - October 13, 2025

Led an integrated creative team in developing 360° marketing initiatives for luxury sector clients; directed brand positioning, visual storytelling, stylized key art, and digital asset production to elevate brand presence and engagement. Delivered cohesive, multi-channel marketing solutions across digital, email, video, and paid/organic social, ensuring brand consistency and impact.

Sr. Digital Designer / Creative Consultant at Alchemee, LLC. (formerly Proactiv)

December 31, 2023 - October 13, 2025

Collaborated on the strategic rebranding, transforming user testing insights into a modernized brand experience that contributed to $125M+ in global sales. Produced 700+ digital and print assets across 100+ SKUs for global D2C and B2B campaigns, including stylized key art, retail planograms (Ulta, CVS, Target), and interactive Global Asset Menus (GAMs) for stakeholders and affiliate partners. Executed creative across UI/UX, email, SMS, paid/organic social, broadcast, and affiliate channels; applied best-in-class design systems to support performance marketing. Ensured global brand alignment across U.S., Japan, Canada, and EU/UK markets; served as Product Lead and Interim Creative Director to support evolving business goals.

Sr. Digital Designer / Creative Consultant at Alchemee, LLC. (formerly Proactiv)

January 1, 2024 - Present

Continued to lead design efforts for evolving business goals; extended brand consistency across markets; supported product leadership and creative direction.

Marketing Design Consultant at Metrolink

December 31, 2020 - October 13, 2025

Senior Design Director at Creative Productions

December 31, 2018 - October 13, 2025

Led award-winning design and creative direction for integrated campaigns and agency digitals. Built client relationships, developed pitch materials, and mentored design teams.

Small Business Owner at A&D Custom Photography, LLC

December 31, 2018 - October 13, 2025

Directed stylized photo shoots, advanced image compositing, and creative business operations. Managed a team of stylists, artists, and assistants for high-impact fantasy photography.