Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Brand-first, results-obsessed executive who builds durable positioning and integrated marketing systems that drive measurable growth. Known for creating “first-ever” practices—turning brand thinking into something accountable, actionable, and repeatable across teams. A hands-on leader and trusted collaborator across brand, creative, research, and performance. I help companies make big ideas unmistakably effective, align stakeholders through clear strategy and measurement, and build the culture and operating model needed to sustain success.…Brand-first, results-obsessed executive who builds durable positioning and integrated marketing systems that drive measurable growth. Known for creating “first-ever” practices—turning brand thinking into something accountable, actionable, and repeatable across teams. A hands-on leader and trusted collaborator across brand, creative, research, and performance. I help companies make big ideas unmistakably effective, align stakeholders through clear strategy and measurement, and build the culture and operating model needed to sustain success.

Dan Bollin

Brand Strategist, Marketing Strategist, Creative Strategist, +2





Brand-first, results-obsessed executive who builds durable positioning and integrated marketing systems that drive measurable growth. Known for creating “first-ever” practices—turning brand thinking into something accountable, actionable, and repeatable across teams. A hands-on leader and trusted collaborator across brand, creative, research, and performance. I help companies make big ideas unmistakably effective, align stakeholders through clear strategy and measurement, and build the culture and operating model needed to sustain success.…Brand-first, results-obsessed executive who builds durable positioning and integrated marketing systems that drive measurable growth. Known for creating “first-ever” practices—turning brand thinking into something accountable, actionable, and repeatable across teams. A hands-on leader and trusted collaborator across brand, creative, research, and performance. I help companies make big ideas unmistakably effective, align stakeholders through clear strategy and measurement, and build the culture and operating model needed to sustain success.

Available to hire

Brand-first, results-obsessed executive who builds durable positioning and integrated marketing systems that drive measurable growth. Known for creating “first-ever” practices—turning brand thinking into something accountable, actionable, and repeatable across teams.

A hands-on leader and trusted collaborator across brand, creative, research, and performance. I help companies make big ideas unmistakably effective, align stakeholders through clear strategy and measurement, and build the culture and operating model needed to sustain success.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Intermediate

Work Experience

Founder & Strategic Advisor at Cool Story Partners

September 1, 2025 - Present

Consulting consortium helping ambitious, impatient companies make brand thinking more effective, accountable, and durable. Supports performance-obsessed businesses in translating big ideas into unmistakable results.

Head of Brand & Integrated Marketing at Intuit Credit Karma

February 1, 2021 - June 30, 2025

Built Credit Karma’s Brand Strategy practice and led an integrated brand era for a full-service financial app, contributing to over 83% quarterly revenue growth during tenure. Developed first-ever brand positioning and integrated campaign (10.6M new users; 8% lift in Brand Consideration; Effie). Created a Sponsorship practice including a deep partnership with the Houston Rockets (27% lift Brand Affinity; 39% lift Brand Consideration; $6M+ incremental revenue). Partnered with the CMO to establish business-wide messaging strategy and a measurement plan for a 250-person marketing team. Drove a consumer-centric cultural shift via new research methodologies and trend-tracking platforms.

Head of Strategy at Velocity DDB

June 1, 2018 - January 31, 2020

Founding executive for a dedicated agency serving a portfolio of six global Johnson & Johnson brands; built the creative strategy practice and helped shape the operating model. Created a marketing strategy practice featuring smaller teams, nimbler ideation, and a shift toward paid/owned digital channels, reducing costs by 30%. Initiated and built creative platforms for Aveeno and Band-Aid to redefine customer journeys and deepen emotional connections and product conversion. Led a global training program for J&J executives to elevate creativity and consistency, including insight identification and partner engagement best practices.

Vice President, Strategy Practice Leader (Strategy and Analytics) at Organic

May 1, 2017 - June 30, 2018

Led strategists and analysts at Omnicom’s first digital agency, contributing to cultural change during organizational transition. Won and led Boehringer Ingelheim’s pet health portfolio: reimagined Nexgard and Frontline customer journeys across paid/owned/earned channels, including content strategy, stronger eComm integration, and a more robust CRM pipeline that exceeded brand and business metrics. Provided creative and experience strategy for HP, Kimberly-Clark, American Family Insurance, and Dutch Masters. Developed foundational strategic frameworks including customer journey approach, creative briefing process, and measurement/optimization framework.

SVP, Group Strategy Director at Publicis

January 1, 2014 - December 31, 2017

Executive strategy lead for Citibank (largest client partnership in the Publicis network), managing a team of eight integrated strategists and interdisciplinary teams and participating in executive leadership during growth. Spearheaded development of a new global brand purpose and marketing ecosystem, elevating brand preference by 4+ points in year one and contributing to 33% increase in brand value. Orchestrated introduction/evolution of the Double Cash credit card (launch exclusive to social media): Effie for business impact; 80% increase in site visits; 25% lift in card acquisitions; 15% greater card spend per account. Elevated and formalized Citibank social media marketing, increasing investment by 150% and implementing a global governance model (platforms, content, measurement). Founding member of the “OneTeam” Executive Leadership Committee, evolving a traditional agency relationship into a fully integrated offering (media, PR, brand activation) over 300 employees strong.

Strategy Director (Practice Lead) at Agenda

January 1, 2007 - December 31, 2013

Practice lead at independent branding and communications startup focused on positioning, experience design, and sales enablement; drove 70% revenue growth during tenure. Developed deep relationship with Samsung, delivering product launch strategies, the company’s first iOS app, and a bespoke lifestyle publication (VUE) targeting younger, culture-driven consumers. Served as B2B strategy lead for MasterCard with sales enablement and advanced payments product launches. Led AOR relationships with tech-driven startups including Yext, Grameen America, and DonorsChoose.org.