Brand & Web Designer at BENDITA MODA (FASHION & CREATIVE STUDIO)

Led the visual identity, digital presence, and design systems for multiple fashion and creative brands. Created brand systems and visual manuals for Apres, Leva Carnato, Traza, Lodi, Bendita Moda, and Hybrid. Designed and developed e-commerce and landing pages using no-code platforms (Shopify, Wix, Webflow). Directed visual identity and packaging design aligned with each brand’s DNA. Implemented project tracking and automation workflows in Notion. Produced visual assets and brand content incorporating AI tools, for social media, presentations, banners, etc.

Product Designer at SAM SAM - (STEALTH STARTUP)

Worked on design of seven internal and external platforms to improve internal operations, partner management, and shopper experience. Conducted user research and usability testing to validate ideas and optimize interfaces. Led UI redesigns and iterative improvements for the company’s core platform. Designed user flows, wireframes, and interactive prototypes in Figma. Collaborated with marketing teams to ensure visual and functional coherence.