I'm Ophé lié dé Sousa, a Social Media Manager and Junior Social Media Specialist focused on visual content creation and digital growth. I craft engaging content, manage social platforms, and optimize performance to expand reach and boost engagement. I develop brand-aligned visuals and storytelling across Instagram, TikTok, Pinterest, and LinkedIn, analyze metrics to refine strategies, and collaborate with teams to drive growth. Proficient with Canva, CapCut, Illustrator, Photoshop, and WordPress, I turn ideas into scroll-stopping content.

Ophélie

PRO

I'm Ophé lié dé Sousa, a Social Media Manager and Junior Social Media Specialist focused on visual content creation and digital growth. I craft engaging content, manage social platforms, and optimize performance to expand reach and boost engagement. I develop brand-aligned visuals and storytelling across Instagram, TikTok, Pinterest, and LinkedIn, analyze metrics to refine strategies, and collaborate with teams to drive growth. Proficient with Canva, CapCut, Illustrator, Photoshop, and WordPress, I turn ideas into scroll-stopping content.

Available to hire

I’m Ophé lié dé Sousa, a Social Media Manager and Junior Social Media Specialist focused on visual content creation and digital growth. I craft engaging content, manage social platforms, and optimize performance to expand reach and boost engagement.

I develop brand-aligned visuals and storytelling across Instagram, TikTok, Pinterest, and LinkedIn, analyze metrics to refine strategies, and collaborate with teams to drive growth. Proficient with Canva, CapCut, Illustrator, Photoshop, and WordPress, I turn ideas into scroll-stopping content.

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Language

French
Fluent
English
Fluent
Italian
Advanced

Work Experience

Social Media Manager at Welo
October 1, 2025 - Present
Managing Instagram & TikTok accounts; content creation; performance analysis; editorial calendar planning; growth strategies; press relations; festival communications; data-driven optimization.
Assistante en Marketing et Communication at Welo
February 1, 2024 - May 1, 2024
Supported marketing and communications initiatives, content creation, social media management, and SEO/SEA campaigns.
Chargé de communication at Association Fire Fly Festival
February 1, 2022 - July 1, 2022
Managed communications for the Fire Fly Festival, including press relations and coordination of communications strategy.

Education

Bachelor HES-SO in Hospitality and Front Office Professions at École Hôtelière de Lausanne
January 11, 2030 - December 15, 2025
Certificat en Marketing Digital et Réseaux Sociaux at Cad School, Genève
January 11, 2030 - December 15, 2025
Certificat Community Management et Brand Content at Cad School, Genève
January 11, 2030 - December 15, 2025
Certificate in Community Management and Brand Content at Cadschool, Genève
January 1, 2025 - April 1, 2026
Certificate in Digital Marketing and Social Media at Cadschool, Genève
January 1, 2024 - April 1, 2026
Bachelor of Science HES-SO in Hospitality Management at Ecole Hôtelière de Lausanne
January 1, 2021 - April 1, 2026

Qualifications

Certificat en Marketing Digital et Réseaux Sociaux
January 11, 2030 - December 15, 2025
Certificat Community Management et Brand Content
January 11, 2030 - December 15, 2025
Certificate in Community Management and Brand Content
January 1, 2025 - April 1, 2026
Certificate in Digital Marketing and Social Media
January 1, 2024 - April 1, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Software & Internet