Content Creator specialized in social media and short-form video, I focus on producing engaging Reels and TikTok content that attracts and converts audiences. With hands-on experience in digital marketing and content creation, I develop and execute content strategies, from ideation and visual storytelling to video editing and performance optimization. I regularly create short-form videos, visuals, and campaigns aligned with brand messaging and audience expectations. I combine creativity with a performance-driven mindset, using data and trends to continuously optimize content and maximize engagement. Adaptable and autonomous, I enjoy collaborating closely with clients to build strong, consistent online presences and deliver impactful content that drives results.

Ophelie

PRO

Content Creator specialized in social media and short-form video, I focus on producing engaging Reels and TikTok content that attracts and converts audiences. With hands-on experience in digital marketing and content creation, I develop and execute content strategies, from ideation and visual storytelling to video editing and performance optimization. I regularly create short-form videos, visuals, and campaigns aligned with brand messaging and audience expectations. I combine creativity with a performance-driven mindset, using data and trends to continuously optimize content and maximize engagement. Adaptable and autonomous, I enjoy collaborating closely with clients to build strong, consistent online presences and deliver impactful content that drives results.

Available to hire

Content Creator specialized in social media and short-form video, I focus on producing engaging Reels and TikTok content that attracts and converts audiences.

With hands-on experience in digital marketing and content creation, I develop and execute content strategies, from ideation and visual storytelling to video editing and performance optimization. I regularly create short-form videos, visuals, and campaigns aligned with brand messaging and audience expectations.

I combine creativity with a performance-driven mindset, using data and trends to continuously optimize content and maximize engagement.

Adaptable and autonomous, I enjoy collaborating closely with clients to build strong, consistent online presences and deliver impactful content that drives results.

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Language

French
Fluent
English
Fluent
Italian
Advanced

Work Experience

Social Media Manager at Welo
October 1, 2025 - Present
Managing Instagram & TikTok accounts; content creation; performance analysis; editorial calendar planning; growth strategies; press relations; festival communications; data-driven optimization.
Assistante en Marketing et Communication at Welo
February 1, 2024 - May 1, 2024
Supported marketing and communications initiatives, content creation, social media management, and SEO/SEA campaigns.
Chargé de communication at Association Fire Fly Festival
February 1, 2022 - July 1, 2022
Managed communications for the Fire Fly Festival, including press relations and coordination of communications strategy.
Community Manager at SABE Marketing
January 1, 2025 - Present
Digital marketing agency. Managed social media strategy, content planning, engagement optimization, and campaign execution. Produced weekly performance tracking, created client-facing content aligned with brand messaging, and coordinated with creative teams; scheduled content via Meta Business Suite.
Marketing & Communications Assistant at Welo
January 1, 2024 - January 1, 2024
Supported marketing campaigns and digital content creation for an urban mobility SME; contributed to social media planning, asset production, and analytics to optimize campaigns.
Réceptionnist - Assistant at Chabrier Avocats
January 1, 2023 - January 1, 2023
Receptionist/Administrative Assistant at a Geneva-based law firm; handled client greetings, scheduling, and general administrative tasks.
Communication Officer at Firefly Festival
January 1, 2022 - January 1, 2022
Managed festival communications, press relations, content creation, and social media campaigns to boost attendance and media coverage.
Communication Officer at Foound
January 1, 2021 - January 1, 2021
Communications lead at a coworking and event space; oversaw marketing campaigns, social media content, and branding.
International Business Analyst at Bamboo Tec
January 1, 2019 - January 1, 2020
Consulting role focusing on business intelligence and digitalization projects for clients; supported market research and analytics.

Education

Bachelor HES-SO in Hospitality and Front Office Professions at École Hôtelière de Lausanne
January 11, 2030 - December 15, 2025
Certificat en Marketing Digital et Réseaux Sociaux at Cad School, Genève
January 11, 2030 - December 15, 2025
Certificat Community Management et Brand Content at Cad School, Genève
January 11, 2030 - December 15, 2025
Certificate in Community Management and Brand Content at Cadschool, Genève
January 1, 2025 - April 1, 2026
Certificate in Digital Marketing and Social Media at Cadschool, Genève
January 1, 2024 - April 1, 2026
Bachelor of Science HES-SO in Hospitality Management at Ecole Hôtelière de Lausanne
January 1, 2021 - April 1, 2026
Certificat en Community Management et Brand Content at Cadschool, Genève
January 11, 2030 - April 27, 2026
Bachelor of Science HES-SO en hôtellerie et professions de l'accueil at Ecole Hôtelière de Lausanne
January 1, 2021 - January 1, 2025

Qualifications

Certificat en Marketing Digital et Réseaux Sociaux
January 11, 2030 - December 15, 2025
Certificat Community Management et Brand Content
January 11, 2030 - December 15, 2025
Certificate in Community Management and Brand Content
January 1, 2025 - April 1, 2026
Certificate in Digital Marketing and Social Media
January 1, 2024 - April 1, 2026
Certificat en Community Management et Brand Content
January 11, 2030 - April 27, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Education, Professional Services, Software & Internet