I’m an AI workflow specialist, AI Video Producer, and media consultant with over 30 years of experience in global broadcasting, corporate media, and digital training. My background includes working with the BBC as an award-winning documentary producer and live-studio director. I’ve helped media organizations, NGOs, and training partners worldwide improve their output through AI integration and digital transformation strategies. I have a versatile portfolio career that covers creative development, corporate communications, studio design, international consultancy, and large-scale training delivery. Recently, I’ve produced a range of hybrid and fully AI-generated videos and delivered AI-based training to partners in more than 25 countries. I’m passionate about driving innovation and fostering collaboration to deliver meaningful impact with modern media solutions.…

Dean Arnett

I’m an AI workflow specialist, AI Video Producer, and media consultant with over 30 years of experience in global broadcasting, corporate media, and digital training. My background includes working with the BBC as an award-winning documentary producer and live-studio director. I’ve helped media organizations, NGOs, and training partners worldwide improve their output through AI integration and digital transformation strategies. I have a versatile portfolio career that covers creative development, corporate communications, studio design, international consultancy, and large-scale training delivery. Recently, I’ve produced a range of hybrid and fully AI-generated videos and delivered AI-based training to partners in more than 25 countries. I’m passionate about driving innovation and fostering collaboration to deliver meaningful impact with modern media solutions.…

Available to hire

I’m an AI workflow specialist, AI Video Producer, and media consultant with over 30 years of experience in global broadcasting, corporate media, and digital training. My background includes working with the BBC as an award-winning documentary producer and live-studio director. I’ve helped media organizations, NGOs, and training partners worldwide improve their output through AI integration and digital transformation strategies.

I have a versatile portfolio career that covers creative development, corporate communications, studio design, international consultancy, and large-scale training delivery. Recently, I’ve produced a range of hybrid and fully AI-generated videos and delivered AI-based training to partners in more than 25 countries. I’m passionate about driving innovation and fostering collaboration to deliver meaningful impact with modern media solutions.

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Skills

Experience Level

Work Experience

Broadcast Skills Trainer at BBC World Service / BBC Media Action
January 31, 2025 - July 28, 2025
Designed and delivered production training across Africa, Middle East, Georgia, Moldova, and Asia to BBC bureaus and partners. Introduced AI tools and automated workflows in several regional production processes. Conducted numerous in-person and remote workshops on camera skills, editing, content strategy, and data-driven storytelling to support newsroom modernization.
Media & Workflow Consultant at IREX
January 31, 2025 - July 28, 2025
Provided consultancy and training in Syria, Turkey, and other regions to improve studio build-outs, editorial workflow, and AI integration. Delivered studio design blueprints, live production strategy, and training plans tailored for sensitive and remote environments.
Broadcast Skills Trainer at BBC World Service / BBC Media Action
January 31, 2025 - July 28, 2025
Designed and delivered production training across multiple regions including Africa, Middle East, and Asia. Introduced AI tools and automated workflows to enhance production processes. Delivered hundreds of workshops on camera skills, editing, and content strategy.
Media & Workflow Consultant at IREX
January 31, 2025 - July 28, 2025
Provided consultancy and hands-on training to media partners in Syria, Turkey, and other regions. Led AI integration efforts and studio design blueprints. Delivered live production strategies tailored for sensitive and remote environments.
Broadcast Skills Trainer at BBC World Service / BBC Media Action
January 31, 2025 - July 28, 2025
Designed and delivered production training across continents. Introduced AI tools and automated workflows to bureaus and partners. Conducted hundreds of workshops on camera skills, editing, content strategy, and data-driven storytelling.
Media & Workflow Consultant at IREX
January 31, 2025 - July 28, 2025
Provided consultancy and hands-on training to regional media partners on studio build-outs, editorial workflow, and AI integration. Delivered studio design blueprints, live production strategies, and training plans adapted for sensitive environments.
Creative Director & Producer at Branch Road
March 31, 2023 - July 28, 2025
Led and produced media content campaigns for ServiceNow, Samsara, Oracle, and Dropbox. Executed multi-camera, as-live event filming and post-production across Europe for keynotes and corporate launches. Acted as client-facing lead by attending pitch meetings and advising on creative direction. Oversaw all post-production including high-speed editing for event wrap-ups.
Creative Director & Producer at Branch Road
March 31, 2023 - July 28, 2025
Led and produced media content campaigns for clients such as ServiceNow, Oracle, and Dropbox. Managed multicamera event filming and post-production across Europe. Acted as client lead in pitches and creative advisory. Oversaw all post-production including high-speed editing for event wrap-ups.
Creative Director & Producer at Branch Road
March 31, 2023 - July 28, 2025
Led and produced media content campaigns for clients such as ServiceNow, Samsara, Oracle, and Dropbox. Executed multi-camera event filming and post-production in Europe for keynotes and corporate launches. Acted as a client-facing lead attending pitch meetings and overseeing post-production including high-speed editing.
Media Consultant at Facebook / Meta
March 31, 2022 - July 28, 2025
Advised Meta’s European media partners to improve video performance on Facebook and Instagram. Delivered training on vertical storytelling, platform-specific editing, and thumbnail optimisation. Worked with legacy broadcasters to refine social-first publishing strategies.
Media Consultant at Facebook / Meta
March 31, 2022 - July 28, 2025
Advised Meta's European media partners on video performance improvements for Facebook and Instagram. Delivered training on vertical storytelling, platform editing, and thumbnail optimisation. Helped legacy broadcasters refine social-first publishing strategies.
Media Consultant at Facebook / Meta
March 31, 2022 - July 28, 2025
Advised Meta’s European media partners on improving video performance on Facebook and Instagram through training in vertical storytelling, platform-specific editing, and thumbnail optimisation. Helped legacy broadcasters refine social-first publishing strategies.
Media Trainer & AI Tools Consultant at Thomson Foundation
December 1, 2021 - Present
Led AI training sessions for newsrooms in Doha, Georgia, Moldova, and other regions. Provided AI workflow consultancy to futureproof media operations amid funding and political challenges. Delivered workshops at international conferences including Al Jazeera’s AI Summit and Egypt Media Forum.
Media Trainer & AI Tools Consultant at Thomson Foundation
December 1, 2021 - Present
Spearheaded AI training sessions for newsrooms in locations such as Doha and Georgia. Delivered AI workflow consultancy to regional media outlets. Presented workshops at international conferences including Al Jazeera’s AI Summit.
Media Trainer & AI Tools Consultant at Thomson Foundation
December 1, 2021 - Present
Spearheaded AI training sessions for newsrooms in various countries. Provided strategic AI workflow consultancy and delivered workshops at international conferences.
Creative Director & Producer at Mosaic Marketing
September 1, 2020 - Present
Directed and co-produced corporate video campaigns for NHS and UK Power Networks. Provided podcast and YouTube consultancy focusing on audience engagement, analytics, and growth strategy. Managed production cycles including scripting, filming, editing, and delivery. Delivered media training and facilitated digital platform onboarding.
Creative Director & Producer at Mosaic Marketing
September 1, 2020 - Present
Directed and co-produced corporate video campaigns for NHS and UK Power Networks. Provided podcast and YouTube consultancy focusing on audience engagement and growth. Managed scripting, filming, editing, post-production, and media training delivery. Facilitated team onboarding onto digital platforms.
Creative Director & Producer at Mosaic Marketing
September 1, 2020 - Present
Directed and co-produced corporate video campaigns for NHS and UK Power Networks. Provided podcast and YouTube consultancy focusing on audience engagement and growth. Managed entire production cycles and delivered media training and onboarding for digital platforms.
Creative Director & Producer at Waggener Edstrom
May 31, 2015 - July 28, 2025
Produced campaign content for Microsoft, Orange, Casio, and AVG. Delivered creative concepts, project plans, and end-to-end video content across Europe. Managed live production shoots across multiple countries under tight deadlines.
Creative Director & Producer at Waggener Edstrom
May 31, 2015 - July 28, 2025
Produced campaign content for clients including Microsoft and Orange across Europe. Delivered creative concepts, project plans, and end-to-end video content. Managed live production shoots across multiple countries on tight deadlines.
Creative Director & Producer at Waggener Edstrom
May 31, 2015 - July 28, 2025
Produced campaign content for major clients including Microsoft, Orange, Casio, and AVG. Delivered creative concepts and video content across Europe. Organized live production shoots under tight deadlines.
Various Editorial Roles at BBC
August 1, 2012 - July 28, 2025
Progressed through roles including Studio Director, Video Editor, Camera Operator, and Documentary Producer/Director. Delivered award-winning content such as 'Mars Man' and 'VooDoo Bank Heist.' Led BBC Academy Training Team overseeing video journalism and editing upskilling initiatives. Played a key role in launching BBC’s first mobile journalism unit.
Founder & Director at Sparks Fly Media Ltd
August 1, 2012 - Present
Led Sparks Fly Media Ltd, producing high-quality documentary, corporate, and training content globally. Produced AI-generated short films for social media using tools like Midjourney, Kling, Runway, Nim Video, VEO, ComfyUI, and Higgsfield. Delivered corporate content for clients including Microsoft, WHO, NHS, and Oracle. Directed and edited documentary series and standalone films for Amazon Prime, Al Jazeera, and BBC. Managed post-production and digital enhancement for international films, overseeing all production stages from script to screen, budgeting, client liaison, and team management.
Various Editorial Roles at BBC
August 1, 2012 - July 28, 2025
Held positions including Studio Director, Video Editor, Camera Operator, and Documentary Producer/Director. Produced award-winning content and led upskilling initiatives for video journalism. Played a role in launching BBC’s first mobile journalism unit.
Founder & Director at Sparks Fly Media Ltd
August 1, 2012 - Present
Led Sparks Fly Media Ltd, delivering high-quality documentary, corporate, and training content globally. Produced AI-generated short films for social media using tools like Midjourney and Runway. Managed corporate content for clients including Microsoft and NHS. Directed and edited documentary series for platforms like Amazon Prime and Al Jazeera. Oversaw full production pipelines including budgeting and client liaison.
Various Editorial Roles at BBC
August 1, 2012 - July 28, 2025
Progressed through roles including Studio Director, Video Editor, Camera Operator, and Documentary Producer/Director. Produced award-winning content and led the BBC Academy Training Team.
Founder & Director at Sparks Fly Media Ltd
August 1, 2012 - Present
Led the company delivering high-quality documentary, corporate, and training content globally. Produced AI-generated short films for social media campaigns using tools like Midjourney and Runway. Managed corporate content for clients including Microsoft, WHO, NHS, and Oracle. Directed and edited documentary series for platforms such as Amazon Prime, Al Jazeera, and the BBC. Oversaw all production phases from script to screen including budgeting, client liaison, and team management.

Education

BTEC Diploma at NORCAT College
January 1, 1985 - December 31, 1987
BTEC Diploma at NORCAT College
January 1, 1985 - December 31, 1987
BTEC Diploma at NORCAT College
January 1, 1985 - December 31, 1987

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Non-Profit Organization, Healthcare, Education, Government

Skills

Experience Level