Creative Director and Brand Strategist with 25+ years of experience guiding retail, hospitality, and consumer brands. Skilled at balancing strategic leadership (75%) with hands-on design (25%) to deliver high-impact creative, drive workflow improvements, and ensure brand consistency across every touch point. Proven record of leading teams, optimizing studio operations, and developing campaigns that increase engagement, conversions, and loyalty. I’ve built my career on transforming ideas into impact through clarity, structure, and purpose. With a strong background in creative strategy and a deep commitment to excellence, I bring a unique combination of expertise, integrity, and results-driven focus to every project I take on. Here’s what I bring to the table: Expertise: A proven ability to blend creative vision with strategic execution to deliver measurable results. Work Ethic: A dependable, detail-oriented professional who consistently follows through and exceeds expectations. Process & Results: A methodical yet adaptive approach that streamlines workflows and drives meaningful outcomes.

Deanna Burks

Creative Director and Brand Strategist with 25+ years of experience guiding retail, hospitality, and consumer brands. Skilled at balancing strategic leadership (75%) with hands-on design (25%) to deliver high-impact creative, drive workflow improvements, and ensure brand consistency across every touch point. Proven record of leading teams, optimizing studio operations, and developing campaigns that increase engagement, conversions, and loyalty. I’ve built my career on transforming ideas into impact through clarity, structure, and purpose. With a strong background in creative strategy and a deep commitment to excellence, I bring a unique combination of expertise, integrity, and results-driven focus to every project I take on. Here’s what I bring to the table: Expertise: A proven ability to blend creative vision with strategic execution to deliver measurable results. Work Ethic: A dependable, detail-oriented professional who consistently follows through and exceeds expectations. Process & Results: A methodical yet adaptive approach that streamlines workflows and drives meaningful outcomes.

Available to hire

Creative Director and Brand Strategist with 25+ years of experience guiding retail, hospitality, and consumer brands. Skilled at balancing strategic leadership (75%) with hands-on design (25%) to deliver high-impact creative, drive workflow improvements, and ensure brand consistency across every touch point. Proven record of leading teams, optimizing studio operations, and developing campaigns that increase engagement, conversions, and loyalty.

I’ve built my career on transforming ideas into impact through clarity, structure, and purpose. With a strong background in creative strategy and a deep commitment to excellence, I bring a unique combination of expertise, integrity, and results-driven focus to every project I take on.

Here’s what I bring to the table:
Expertise: A proven ability to blend creative vision with strategic execution to deliver measurable results.
Work Ethic: A dependable, detail-oriented professional who consistently follows through and exceeds expectations.
Process & Results: A methodical yet adaptive approach that streamlines workflows and drives meaningful outcomes.

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Work Experience

Brand & Marketing Director at MJM Architects
January 1, 2025 - Present
Led creative strategy and content refresh for web, social, and client presentations. Built a studio operating model with briefs, traffic systems, and review rituals to improve creative output. Created pursuit materials that enhanced win rates and executive clarity.
UX/UI Designer and Creative Director at Kirtland’s
January 1, 2025 - October 12, 2025
Directed creative for home page, seasonal campaigns, and promotional cadences in collaboration with Merch/Photo/Copy teams. Streamlined workflow and review processes, reducing revision cycles and increasing speed-to-market. Maintained brand consistency across email, site, social, and in-store materials.
Brand Strategist & Creative Director at Freelance
January 1, 2025 - October 12, 2025
Fractional creative leadership for retail, restaurant, and consumer brands. Directed teams producing packaging, menus, environmental design, and e-commerce platforms. Built scalable brand guidelines, templates, and asset libraries to cut production time by 20–40%.

Education

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Qualifications

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Industry Experience

Retail, Consumer Goods, Travel & Hospitality, Professional Services, Media & Entertainment, Real Estate & Construction, Wholesale & Distribution, Computers & Electronics, Education, Healthcare, Government, Manufacturing, Non-Profit Organization