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Product and UI/UX Designer with 3+ years of experience shipping enterprise AI products, winner of the Asian Experience Award 2025 (Digital Experience of the Year, Transportation) for the SBS Transit Digital Human Kiosk. Deployed at HSBC Hong Kong, specializing in Figma, design systems, end-to-end product flows, and translating complex AI systems into intuitive, human-centered interfaces. Available for remote roles in product design, UI/UX, and visual/graphic design. Experienced across public-facing self-service environments and operator workflows, delivering high-fidelity screens, reusable UI components, UX writing, interaction logic, and end-to-end prototypes with rapid iteration alongside PMs and engineers.…Product and UI/UX Designer with 3+ years of experience shipping enterprise AI products, winner of the Asian Experience Award 2025 (Digital Experience of the Year, Transportation) for the SBS Transit Digital Human Kiosk. Deployed at HSBC Hong Kong, specializing in Figma, design systems, end-to-end product flows, and translating complex AI systems into intuitive, human-centered interfaces. Available for remote roles in product design, UI/UX, and visual/graphic design. Experienced across public-facing self-service environments and operator workflows, delivering high-fidelity screens, reusable UI components, UX writing, interaction logic, and end-to-end prototypes with rapid iteration alongside PMs and engineers.

Dea Novela Ramadani

UI Designer, UX Designer, Product Designer, +2

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Product and UI/UX Designer with 3+ years of experience shipping enterprise AI products, winner of the Asian Experience Award 2025 (Digital Experience of the Year, Transportation) for the SBS Transit Digital Human Kiosk. Deployed at HSBC Hong Kong, specializing in Figma, design systems, end-to-end product flows, and translating complex AI systems into intuitive, human-centered interfaces. Available for remote roles in product design, UI/UX, and visual/graphic design. Experienced across public-facing self-service environments and operator workflows, delivering high-fidelity screens, reusable UI components, UX writing, interaction logic, and end-to-end prototypes with rapid iteration alongside PMs and engineers.…Product and UI/UX Designer with 3+ years of experience shipping enterprise AI products, winner of the Asian Experience Award 2025 (Digital Experience of the Year, Transportation) for the SBS Transit Digital Human Kiosk. Deployed at HSBC Hong Kong, specializing in Figma, design systems, end-to-end product flows, and translating complex AI systems into intuitive, human-centered interfaces. Available for remote roles in product design, UI/UX, and visual/graphic design. Experienced across public-facing self-service environments and operator workflows, delivering high-fidelity screens, reusable UI components, UX writing, interaction logic, and end-to-end prototypes with rapid iteration alongside PMs and engineers.

Available to hire

Product and UI/UX Designer with 3+ years of experience shipping enterprise AI products, winner of the Asian Experience Award 2025 (Digital Experience of the Year, Transportation) for the SBS Transit Digital Human Kiosk. Deployed at HSBC Hong Kong, specializing in Figma, design systems, end-to-end product flows, and translating complex AI systems into intuitive, human-centered interfaces.

Available for remote roles in product design, UI/UX, and visual/graphic design. Experienced across public-facing self-service environments and operator workflows, delivering high-fidelity screens, reusable UI components, UX writing, interaction logic, and end-to-end prototypes with rapid iteration alongside PMs and engineers.

Skills

Experience Level

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Intermediate

Work Experience

UI/UX Designer (Contract) at Panthenon Lab

February 1, 2025 - June 30, 2026

Designed the Digital Human Kiosk interface for SBS Transit (Singapore), achieving product launch and winning the Asian Experience Award 2025. Shipped enterprise AI interfaces for HSBC Hong Kong, including a touch-screen kiosk integrated with a “Lead the Way” robot that guides customers to rooms in real time across kiosk, web app, and seat touch points. Built 100+ high-fidelity screens and 10+ end-to-end enterprise flows for AI-powered products (Digital Human Kiosk & AIDOL Lite SaaS), covering both public-facing and operator use cases. Created 30+ reusable UI components in Figma (Auto layout & variants) and defined 25+ interaction states and 15+ edge-case scenarios to improve resilience in live deployments. Delivered 100% UX writing and interaction logic for kiosk touch points to improve first-time clarity in high-pressure self-service environments. Collaborated with PMs and engineers across time zones, turning feedback into design updates within 24–48 hours to keep enterprise del

UI/UX Research & Design Associate at Binara Academy

May 1, 2024 - December 31, 2024

Led a 5-member team through three project rotations using Figma, FigJam, Maze, and Google Forms across the full design thinking process (Empathize, Define, Ideate, Prototype, Test). Served as Lead UI/UX Designer on the final project (Fertilova — fertility enhancement app), collaborating with PMs and a 4-person design team across three sprints. Delivered end-to-end jobs-to-be-done, user flow, sitemap, and wireflow for a personalized laundry app within one week and conducted usability testing using Maze and Google Forms. Won Best Team Final Project, outperforming six teams nationwide with innovative solutions and exceptional design quality.

Product Management & Marketing Intern at Skiilo

September 1, 2023 - March 31, 2024

Independently redesigned 70+ screens of Skilio’s desktop and mobile web apps in Figma (Auto Layout) and implemented updated design changes on skilio.co. Conducted competitor analysis, synthesized user insights, and designed high-fidelity screens for a virtual assessment app aligned with CEO expectations. Produced monthly Facebook ads reaching 20,000+ unique users with a 30% CTR, targeting markets in Malaysia and Vietnam. Rebuilt end-to-end content marketing strategy (copywriting, graphic design, social media management), growing Instagram engagement by 1,000%+.

Chief Marketing Officer (Student Organization) at JakJago

September 1, 2022 - September 30, 2023

Led workflow optimization across four divisions (content, graphic design, social media, web development) and managed 18 team members. Led the #Ja goCHAMP campaign, exceeding KPIs by +198%, and the #JagoExperience campaign, achieving +200% engagement rate increase. Attracted 1,500+ engagements and 180+ applicants for a volunteering program within two weeks through strategic platform partnerships.