Debadrita Roy

Managed multi-client digital transformation projects, helping businesses enhance online visibility and market reach. Led end-to-end client portfolios, ensuring strategic alignment, service excellence, and delivery of key objectives. Directed a cross-functional team to deliver high-impact campaigns within deadlines and quality benchmarks. Conducted in-depth market research and competitor analysis to identify growth opportunities and target segments. Designed and executed paid and organic digital campaigns that enhanced brand visibility and engagement. Implemented A/B-tested email marketing strategies to optimise conversion and customer retention rates. Produced performance dashboards and strategic reports to inform data-driven decisions. Built and maintained strong client relationships through regular consultation and presentation of actionable insights. Presented campaign outcomes and strategic recommendations directly to the CEO to shape future marketing direction.

Delivered strategic, data-driven marketing initiatives for B2B clients across technology and consulting sectors, aligning campaigns with client transformation goals. Planned and executed targeted digital marketing strategies to enhance brand awareness and customer acquisition. Conducted market and competitor research to identify growth opportunities and high-potential target segments. Designed multi-platform content strategies tailored to diverse B2B audiences, improving engagement and conversion metrics. Created impactful visuals and campaign materials using Canva and analytics tools to strengthen brand positioning. Managed client relationships as the primary point of contact, ensuring alignment between business objectives and campaign execution. Collaborated with cross-functional teams to deliver integrated marketing projects and event promotions within scope and deadlines. Prepared and presented performance reports and proposals to clients, providing actionable recommendations for s

Supported digital transformation initiatives through data analytics, reporting, and creative content strategy. Produced detailed performance reports in Excel and Word, translating operational data into actionable insights for clients. Increased in house as well as client’s website engagement through data-informed content creation and writing. Streamlined client communications and project tracking by managing meeting schedules and correspondence efficiently. Supported senior consultants in project coordination, ensuring smooth workflow and timely campaign delivery.