I'll deliver effective SEO and content strategies to grow your site, brand & ROI. +11 years’ experience in ultra-competitive industries (gaming, crypto, tech). Specialist in on-page, off-page and technical SEO. Detail-obsessed and analytical - will bring solutions and ideas to your team. **Experience** 1. SEO Lead (June 2024-Feb 2026) Managing a team of SEO + Content Managers to optimize/rank sites in multiple geos. Setting and execution of SEO and ocntent strategy of focus sites and anxilliary projects. 2. SEO Consultant (igaming/crypto/tech) [Freelance] - May 2023 - May 2024 3. Senior SEO (multi-geo) - Gambling, Tech, Crypto - April-Sept 2023 (contract) Defined SEO strategy for 3 verticals to increase traffic, CR, revenue. Found new revenue opportunities for every stage of the user funnel. On-page optimizations of existing content & site features. Technical SEO - Identified/solved issues with devs. Off-page strategy and collaboration with outreach specialists + PR. 4. Senior SEO Strategist - US Lead - GDC Group - June 2022 - May 2023 | Full-time | Led/developed US SEO & content team to execute strategies. Identified new gaps and SEO opportunities and revenue streams. Drove strategic, continuous growth in clicks & conversions. Managed PR campaigns & link building strategies with outreach team Managed multiple state launches / new markets Technical SEO: structure, GSC errors, redirects, schemas, linking. SEO audits, QA, and monthly monitoring and reporting. 5. Content Manager (US/UK/CA/IE/NZ) - Acroud - April 2020-Sept 2021 | Full-time | Content Strategy, site management and optimizations, testing ideas, On-page SEO improvements, link building plans, technical fixes 6. Senior Content Strategist (Manager) - Plesk - Aug 2017 - April 2020 | Full-Time | Organic strategy/execution, market research, user analysis, reporting Leading the content team of internal & freelance writers Marketing/branding projects and CRM campaigns (retention, growth) Forum/Community management, event coverage, merch, interviews 7. Senior Copywriter - Betsson Group AB - March 2016 - July 2017 | Full-time | Content Lead - task/action plans & QA for writers, translators, influencers in 10 languages. Applying on-page SEO best practices to improve site content Assisting with campaigns + A/B testing ideas alongside CRM, design and product teams + Measuring success - traffic, OR, CTR. Writing, editing and publishing blogs, pages, banners Liaising with designers on image/video concepts. 8. Freelance SEO Content (Agencies) - Systemato | TopContent - 2014-2020 - iGaming SEO content writing, editing, optimizations, outreach, KW planning. Top Clients: GentingBet, Betsson, Automaten, HLM, Betting Expert 9. Editorial Intern - iGA | iGaming news | NOV 2015 - JAN 2016 | Freelance Managed the editorial news of the site.…

Debbie Zammit

I'll deliver effective SEO and content strategies to grow your site, brand & ROI. +11 years’ experience in ultra-competitive industries (gaming, crypto, tech). Specialist in on-page, off-page and technical SEO. Detail-obsessed and analytical - will bring solutions and ideas to your team. **Experience** 1. SEO Lead (June 2024-Feb 2026) Managing a team of SEO + Content Managers to optimize/rank sites in multiple geos. Setting and execution of SEO and ocntent strategy of focus sites and anxilliary projects. 2. SEO Consultant (igaming/crypto/tech) [Freelance] - May 2023 - May 2024 3. Senior SEO (multi-geo) - Gambling, Tech, Crypto - April-Sept 2023 (contract) Defined SEO strategy for 3 verticals to increase traffic, CR, revenue. Found new revenue opportunities for every stage of the user funnel. On-page optimizations of existing content & site features. Technical SEO - Identified/solved issues with devs. Off-page strategy and collaboration with outreach specialists + PR. 4. Senior SEO Strategist - US Lead - GDC Group - June 2022 - May 2023 | Full-time | Led/developed US SEO & content team to execute strategies. Identified new gaps and SEO opportunities and revenue streams. Drove strategic, continuous growth in clicks & conversions. Managed PR campaigns & link building strategies with outreach team Managed multiple state launches / new markets Technical SEO: structure, GSC errors, redirects, schemas, linking. SEO audits, QA, and monthly monitoring and reporting. 5. Content Manager (US/UK/CA/IE/NZ) - Acroud - April 2020-Sept 2021 | Full-time | Content Strategy, site management and optimizations, testing ideas, On-page SEO improvements, link building plans, technical fixes 6. Senior Content Strategist (Manager) - Plesk - Aug 2017 - April 2020 | Full-Time | Organic strategy/execution, market research, user analysis, reporting Leading the content team of internal & freelance writers Marketing/branding projects and CRM campaigns (retention, growth) Forum/Community management, event coverage, merch, interviews 7. Senior Copywriter - Betsson Group AB - March 2016 - July 2017 | Full-time | Content Lead - task/action plans & QA for writers, translators, influencers in 10 languages. Applying on-page SEO best practices to improve site content Assisting with campaigns + A/B testing ideas alongside CRM, design and product teams + Measuring success - traffic, OR, CTR. Writing, editing and publishing blogs, pages, banners Liaising with designers on image/video concepts. 8. Freelance SEO Content (Agencies) - Systemato | TopContent - 2014-2020 - iGaming SEO content writing, editing, optimizations, outreach, KW planning. Top Clients: GentingBet, Betsson, Automaten, HLM, Betting Expert 9. Editorial Intern - iGA | iGaming news | NOV 2015 - JAN 2016 | Freelance Managed the editorial news of the site.…

Available to hire

I’ll deliver effective SEO and content strategies to grow your site, brand & ROI. +11 years’ experience in ultra-competitive industries (gaming, crypto, tech). Specialist in on-page, off-page and technical SEO. Detail-obsessed and analytical - will bring solutions and ideas to your team.

Experience

  1. SEO Lead (June 2024-Feb 2026)
    Managing a team of SEO + Content Managers to optimize/rank sites in multiple geos. Setting and execution of SEO and ocntent strategy of focus sites and anxilliary projects.

  2. SEO Consultant (igaming/crypto/tech) [Freelance] - May 2023 - May 2024

  3. Senior SEO (multi-geo) - Gambling, Tech, Crypto - April-Sept 2023 (contract)
    Defined SEO strategy for 3 verticals to increase traffic, CR, revenue. Found new revenue opportunities for every stage of the user funnel. On-page optimizations of existing content & site features. Technical SEO - Identified/solved issues with devs.
    Off-page strategy and collaboration with outreach specialists + PR.

  4. Senior SEO Strategist - US Lead - GDC Group - June 2022 - May 2023 | Full-time |
    Led/developed US SEO & content team to execute strategies.
    Identified new gaps and SEO opportunities and revenue streams.
    Drove strategic, continuous growth in clicks & conversions.
    Managed PR campaigns & link building strategies with outreach team
    Managed multiple state launches / new markets
    Technical SEO: structure, GSC errors, redirects, schemas, linking.
    SEO audits, QA, and monthly monitoring and reporting.

  5. Content Manager (US/UK/CA/IE/NZ) - Acroud - April 2020-Sept 2021 | Full-time |
    Content Strategy, site management and optimizations, testing ideas, On-page SEO improvements, link building plans, technical fixes

  6. Senior Content Strategist (Manager) - Plesk - Aug 2017 - April 2020 | Full-Time |
    Organic strategy/execution, market research, user analysis, reporting
    Leading the content team of internal & freelance writers
    Marketing/branding projects and CRM campaigns (retention, growth)
    Forum/Community management, event coverage, merch, interviews

  7. Senior Copywriter - Betsson Group AB - March 2016 - July 2017 | Full-time |
    Content Lead - task/action plans & QA for writers, translators, influencers in 10 languages.
    Applying on-page SEO best practices to improve site content
    Assisting with campaigns + A/B testing ideas alongside CRM, design and product teams + Measuring success - traffic, OR, CTR.
    Writing, editing and publishing blogs, pages, banners
    Liaising with designers on image/video concepts.

  8. Freelance SEO Content (Agencies) - Systemato | TopContent - 2014-2020

  • iGaming SEO content writing, editing, optimizations, outreach, KW planning.
    Top Clients: GentingBet, Betsson, Automaten, HLM, Betting Expert
  1. Editorial Intern - iGA | iGaming news | NOV 2015 - JAN 2016 | Freelance
    Managed the editorial news of the site.
See more

Skills

Experience Level

Language

English
Fluent
Maltese
Fluent
Italian
Intermediate
Spanish; Castilian
Intermediate

Work Experience

SEO Team Lead at TrafficLab
July 1, 2024 - Present
Managing a team of SEO + Content Managers to optimize/rank sites in multiple geos. Setting and executing SEO strategy for money sites; monthly & quarterly SEO & content plans, audits; budgeting with focus on value vs cost; off-page strategy and continuous analysis/improvement; coordination of technical SEO improvements (CWV, speed, crawlability, indexing, usability, engagement).
SEO Consultant at Gambling.com / Gambling Group (GDC Group)
May 1, 2023 - May 1, 2024
SEO services to B2B/B2C clients at various growth stages (multi-geo). Senior SEO (multi-geo) work for Gambling/Tech properties.
Senior SEO Strategist at Gambling.com / GDC Group
June 1, 2022 - May 1, 2023
Led/developed US SEO & content teams to execute strategies; identified new SEO opportunities and revenue streams; drove strategic, continuous growth in clicks & conversions; managed PR campaigns & link-building strategies with outreach specialists; managed multi-state launches and new markets; responsibilities included for SEO Content Specialist.
Content Manager at Acroud (2 Poker Sites)
April 1, 2020 - September 30, 2021
Content strategy, site management and optimizations, testing ideas; on-page improvements; live Poker/Casino events planning; team of in-house and freelance writers; CRM campaigns; monthly reporting and performance tracking.
Senior Content Strategist (Manager/Lead) at Plesk
August 1, 2017 - April 30, 2020
Led content strategy, market research, user analysis, and reporting; managed content teams; branding campaigns, CRM initiatives, event coverage, and interviews; CRM and growth-focused content programs.
Senior Copywriter at Betsson.com / Betsson Group
March 1, 2016 - July 1, 2017
Content lead; managed writers and translators; SEO content; campaign planning and A/B testing; CRM collaboration; design and product team alignment; tracked traffic, on-site rate, and CTR; wrote/edited blogs, pages, banners.
Editorial / iGaming News Editor at iGaming News (iGA)
November 1, 2015 - January 31, 2016
Managed iGaming news content, wrote and edited pieces; Malta-based role covering industry updates.
Freelance SEO Content Writer and Editor at Agencies (several) - Systemato, TopContent
January 1, 2014 - February 3, 2020
SEO content writing, editing, optimizations, outreach, KW planning. Local SEO efforts - Ecco Shoes, local lawyer, language school, auctioneer Top Clients: GentingBet, Betsson, Automaten, HLM, Betting Expert

Education

Law & English at University of Malta
January 1, 2010 - December 31, 2011
G F Abela Junior College at G F Abela Junior College
January 1, 2007 - December 31, 2010
St. Theresa Lyceum at St. Theresa Lyceum
January 1, 2002 - December 31, 2007
GA4 Course & Cert. at GA4 / Google Analytics 4
January 1, 2023 - February 12, 2026
LinkedIn Learning Certificates at LinkedIn Learning
January 1, 2021 - January 1, 2023
HubSpot Inbound Certification at HubSpot
January 1, 2017 - February 12, 2026
Udemy Digital Marketing at Udemy
January 1, 2017 - February 12, 2026

Qualifications

GA4 Course & Certification
January 1, 2023 - February 12, 2026
LinkedIn Learning Certificates
January 1, 2021 - January 1, 2023
HubSpot Inbound Certification
January 1, 2017 - February 12, 2026
Udemy Digital Marketing
January 1, 2017 - February 12, 2026

Industry Experience

Gaming, Software & Internet, Media & Entertainment, Professional Services, Other

Skills

Experience Level