Debbie Zammit

I’ll deliver effective SEO and content strategies to grow your site, brand & ROI. +11 years’ experience in ultra-competitive industries (gaming, crypto, tech). Specialist in on-page, off-page and technical SEO. Detail-obsessed and analytical - will bring solutions and ideas to your team.

Experience

1. SEO Lead (June 2024-Feb 2026)
   Managing a team of SEO + Content Managers to optimize/rank sites in multiple geos. Setting and execution of SEO and ocntent strategy of focus sites and anxilliary projects.

2. SEO Consultant (igaming/crypto/tech) [Freelance] - May 2023 - May 2024

3. Senior SEO (multi-geo) - Gambling, Tech, Crypto - April-Sept 2023 (contract)
   Defined SEO strategy for 3 verticals to increase traffic, CR, revenue. Found new revenue opportunities for every stage of the user funnel. On-page optimizations of existing content & site features. Technical SEO - Identified/solved issues with devs.
   Off-page strategy and collaboration with outreach specialists + PR.

4. Senior SEO Strategist - US Lead - GDC Group - June 2022 - May 2023 | Full-time |
   Led/developed US SEO & content team to execute strategies.
   Identified new gaps and SEO opportunities and revenue streams.
   Drove strategic, continuous growth in clicks & conversions.
   Managed PR campaigns & link building strategies with outreach team
   Managed multiple state launches / new markets
   Technical SEO: structure, GSC errors, redirects, schemas, linking.
   SEO audits, QA, and monthly monitoring and reporting.

5. Content Manager (US/UK/CA/IE/NZ) - Acroud - April 2020-Sept 2021 | Full-time |
   Content Strategy, site management and optimizations, testing ideas, On-page SEO improvements, link building plans, technical fixes

6. Senior Content Strategist (Manager) - Plesk - Aug 2017 - April 2020 | Full-Time |
   Organic strategy/execution, market research, user analysis, reporting
   Leading the content team of internal & freelance writers
   Marketing/branding projects and CRM campaigns (retention, growth)
   Forum/Community management, event coverage, merch, interviews

7. Senior Copywriter - Betsson Group AB - March 2016 - July 2017 | Full-time |
   Content Lead - task/action plans & QA for writers, translators, influencers in 10 languages.
   Applying on-page SEO best practices to improve site content
   Assisting with campaigns + A/B testing ideas alongside CRM, design and product teams + Measuring success - traffic, OR, CTR.
   Writing, editing and publishing blogs, pages, banners
   Liaising with designers on image/video concepts.

8. Freelance SEO Content (Agencies) - Systemato | TopContent - 2014-2020

• iGaming SEO content writing, editing, optimizations, outreach, KW planning.
  Top Clients: GentingBet, Betsson, Automaten, HLM, Betting Expert

9. Editorial Intern - iGA | iGaming news | NOV 2015 - JAN 2016 | Freelance
   Managed the editorial news of the site.