Debjit Sen

I help B2B SaaS companies build focused GTM strategies that generate qualified pipeline and connect marketing directly to revenue.

With over 16 years in B2B marketing, I have worked across Account Based Marketing, Demand Generation, and LinkedIn Ads for SaaS and tech brands.

My sharpest strength is account based GTM, where I help companies move away from chasing volume and toward winning the specific accounts that actually fit their product.

Most brands I work with want clarity on the same set of questions:

• Who they should be targeting and which accounts are worth the focus
• How to position the offer so it lands with the right buyers
• Which channels deserve budget and which are quietly wasting it
• What messaging will actually move prospects toward a conversation
• Where campaigns are leaking pipeline and why
• How marketing should connect to sales and revenue goals

The way I create pipeline for B2B SaaS comes down to three motions:

• Enterprise and mid market account based GTM that reaches high intent accounts through personalised outreach across email, LinkedIn DMs, and LinkedIn Ads
• Account based LinkedIn Ads that create and capture demand inside target accounts and convert it into qualified pipeline
• Focused demand creation and capture across a wider B2B audience through LinkedIn Ads and Google PPC

I work across both strategy and execution. I can define the direction, build the messaging, plan the campaigns, guide the channel work, and keep optimising based on what is actually moving pipeline.

I am a strong fit if you need an individual consultant who thinks strategically, works hands on, and helps your team turn marketing into a clear revenue driver.