Social Media Manager and Content Strategist with a strong editorial and brand content background. I specialize in social media strategy, short-form content creation, community growth, and platform-native storytelling for brands, media, and digital projects. Over the past few years, I’ve worked across content creation, influencer campaigns, brand storytelling, and audience engagement for media companies and international brands. My work combines creative execution with strategic thinking, with a strong focus on Instagram, TikTok, Reels, short-form video, and performance-driven content. I’m experienced in building brand presence through engaging social media strategies, content calendars, visual storytelling, and community management. I also have experience with Meta Ads, TikTok content strategy, analytics, and performance optimization. With a background in journalism and digital media, I bring both creativity and structure to content production , balancing aesthetics, storytelling, engagement, and brand consistency.

Deborah Chouraqui

Social Media Manager and Content Strategist with a strong editorial and brand content background. I specialize in social media strategy, short-form content creation, community growth, and platform-native storytelling for brands, media, and digital projects. Over the past few years, I’ve worked across content creation, influencer campaigns, brand storytelling, and audience engagement for media companies and international brands. My work combines creative execution with strategic thinking, with a strong focus on Instagram, TikTok, Reels, short-form video, and performance-driven content. I’m experienced in building brand presence through engaging social media strategies, content calendars, visual storytelling, and community management. I also have experience with Meta Ads, TikTok content strategy, analytics, and performance optimization. With a background in journalism and digital media, I bring both creativity and structure to content production , balancing aesthetics, storytelling, engagement, and brand consistency.

Available to hire

Social Media Manager and Content Strategist with a strong editorial and brand content background. I specialize in social media strategy, short-form content creation, community growth, and platform-native storytelling for brands, media, and digital projects.

Over the past few years, I’ve worked across content creation, influencer campaigns, brand storytelling, and audience engagement for media companies and international brands. My work combines creative execution with strategic thinking, with a strong focus on Instagram, TikTok, Reels, short-form video, and performance-driven content.

I’m experienced in building brand presence through engaging social media strategies, content calendars, visual storytelling, and community management. I also have experience with Meta Ads, TikTok content strategy, analytics, and performance optimization.

With a background in journalism and digital media, I bring both creativity and structure to content production , balancing aesthetics, storytelling, engagement, and brand consistency.

See more

Work Experience

Communication & Content Manager at G-SHOCK / CASIO FRANCE
January 1, 2020 - Present
Led social media and community strategy for G-SHOCK France; developed culturally-driven content aligned with streetwear and watch communities; managed daily interactions with a highly engaged niche audience; collaborated with marketing and e-commerce teams to align content and performance; monitored and optimized content based on engagement insights
Digital Communications at SNCF
January 1, 2020 - January 1, 2023
Participation in digital editorial strategy; production of institutional and commercial content; coordination of cross-functional projects; reporting and audience analysis
Content & Community Manager at Waze France
January 1, 2019 - January 1, 2022
Community management and digital engagement; development of engaging content; establishment of editorial partnerships; optimization of visibility and brand awareness
Journalist & Content Strategist at PRISMA MEDIA / TF1 / Condé Nast / Lagardère
January 1, 2014 - December 31, 2021
Designing editorial strategies; producing multimedia content; supervising editorial projects; coordinating creative teams; audience analysis

Education

Add your educational history here.

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services