Deborah O'Malley

Teach product analytics and digital experimentation within the Master of Digital Product Management program, focusing on campaign analysis, A/B testing, and data-driven optimization. Guide students in applying quantitative and qualitative research methods to optimize marketing funnels, landing pages, and user journeys. Develop structured experimentation frameworks emphasizing data integrity, statistical rigor, and actionable insights. Awarded the Distinguished Faculty Teaching Award (2024) for excellence in student engagement and learning outcomes.

Lead a global experimentation and marketing optimization platform focused on improving A/B testing execution and campaign decision quality. Design and analyze hundreds of A/B test case studies spanning email campaigns, landing pages, messaging frameworks, and conversion flows. Evaluate campaign performance data to identify optimization opportunities and improve marketing ROI. Collaborate with Fortune 500 brands and cross-functional stakeholders to document best practices for experimentation and marketing operations. Create clear documentation and educational resources outlining testing workflows, governance standards, and optimization strategies.

Led marketing optimization and CRO programs for global brands including Peet’s Coffee, ActivTrak, Home Title Lock, Zumio, Generation Genius, and Luxy Hair. Executed structured A/B testing programs across email, landing pages, and acquisition funnels, increasing conversion rates by an average of 30%. Conducted in-depth campaign analysis, heuristic evaluations, and user behavior research to inform optimization strategies. Partnered with marketing, product, and engineering teams to scale experimentation programs and streamline campaign execution workflows. Documented optimization processes to improve consistency, speed, and execution quality across teams.