Debora Rinaldi Caputi
I'm Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations.
About
I’m Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results.
I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I’m passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.
- 9 years' experience
- Joined February 2026
Skills· 4
Languages
- PortugueseFluent
- EnglishFluent
- Spanish; CastilianAdvanced
Industry experience
- Financial Services
- Software & Internet
- Professional Services
Work experience· 6 roles
Lead SEO and CRO strategies, optimizing site performance and collaborating with development and content teams to implement best practices. Conduct technical audits and on-page optimization to improve organic visibility.
Conduct competitor analysis and track keyword performance. Develop and execute content plans with agency collaboration. Implement CRO strategies including A/B testing to improve conversion rates. Perform technical audits and CMS optimization. Upload and optimize content per SEO best practices.
Managed the SEO team for Ambev Brazil. Ensured accurate tracking of organic metrics with the analytics team. Coordinated with the product team to integrate SEO features into a new CMS. Conducted organic traffic studies and led SEO initiatives. Produced technical documentation and delivered cross-department training.
Education
Certifications and awards
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