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I'm Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results. I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I'm passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.…I'm Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results. I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I'm passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.

Debora Rinaldi Caputi

Marketing Strategist, Digital Marketer, Content Strategist, +2

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I'm Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results. I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I'm passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.…I'm Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results. I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I'm passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.

Available to hire

I’m Deborah, a marketing professional specializing in Digital Marketing and SEO with a proven track record across fintech, agencies, and multinational corporations. I enjoy turning data into actionable growth strategies and collaborating with cross-functional teams to drive results.

I combine analytical rigor with creative problem-solving to design data-driven campaigns, optimize search performance, and deliver innovative solutions with excellence. I’m passionate about helping brands grow through measurable, scalable marketing programs and continuous optimization.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

SEO Expert at GuruWalk

July 1, 2025 - Present

Lead SEO and CRO strategies, optimizing site performance and collaborating with development and content teams to implement best practices. Conduct technical audits and on-page optimization to improve organic visibility.

SEO Specialist at RecargaPay

June 1, 2023 - July 1, 2025

Conduct competitor analysis and track keyword performance. Develop and execute content plans with agency collaboration. Implement CRO strategies including A/B testing to improve conversion rates. Perform technical audits and CMS optimization. Upload and optimize content per SEO best practices.

SEO Coordinator / SEO Specialist at Ambev

March 1, 2021 - March 1, 2023

Managed the SEO team for Ambev Brazil. Ensured accurate tracking of organic metrics with the analytics team. Coordinated with the product team to integrate SEO features into a new CMS. Conducted organic traffic studies and led SEO initiatives. Produced technical documentation and delivered cross-department training.

SEO Analyst at Pravaler

January 1, 2020 - March 1, 2021

Conducted website audits and recommended improvements; guided development and content teams on technical and content optimizations; tracked and analyzed organic traffic metrics. Managed news website project and led content visibility initiatives via backlinks.

SEO Analyst at Escale Digital

June 1, 2019 - December 1, 2019

Optimized website performance and monitored organic metrics. Collaborated with development and content teams on SEO strategy.

SEO Analyst / SEO Intern at Mirum

April 1, 2017 - March 1, 2019

Increased clients' website performance and organic traffic. Conducted competitor analysis and benchmark studies. Collaborated across BI, paid search, development, and content teams.