Lead designer with 10+ years across branding, print, web, and UI/UX, now specializing in generative AI image and video for advertising and social content. I build end-to-end creative systems—from concept and shot direction to production and post—so teams can ship consistently and efficiently.

Decarle Yang

Lead designer with 10+ years across branding, print, web, and UI/UX, now specializing in generative AI image and video for advertising and social content. I build end-to-end creative systems—from concept and shot direction to production and post—so teams can ship consistently and efficiently.

Available to hire

Lead designer with 10+ years across branding, print, web, and UI/UX, now specializing in generative AI image and video for advertising and social content. I build end-to-end creative systems—from concept and shot direction to production and post—so teams can ship consistently and efficiently.

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Work Experience

Web & Graphic Designer (AI Image & Video Creation) at Freelance
January 1, 2024 - Present
Created 20+ AI video ads and 50+ AI image ads for client campaigns, owning work end-to-end: concept, shot-by-shot prompt design, first/last-frame continuity, editing, and color. Maintained a single palette, consistent light direction, and production continuity across independently generated shots—making AI ads feel like cohesive, usable advertising assets rather than disconnected clips. Built creative automation workflows to deliver previously gated studio styling and crew-like production within smaller client budgets. Also delivered brand, web, and UI/UX design on contract, including invoicing in both CAD and USD.
Graphic Designer & Web Manager at Rayacom Prints Burnaby
August 1, 2020 - December 31, 2023
Led a four-person team (two designers, one social media marketer, one developer) by assigning work, reviewing output, and setting creative standards across disciplines. Managed branding for 5 companies across 12 locations throughout Canada, maintaining visual consistency across print, signage, digital, and in-store applications. Owned website strategy, content, and UX improvements across the company’s digital presence. Directed creative projects from concept through production, including press-ready output, file preparation, and production specifications.
Website Designer & Developer / Digital Marketer at Optimized Webmedia Marketing
June 1, 2019 - July 31, 2020
Designed, built, and deployed 20+ WordPress website projects for clients across multiple industries in an agency-paced workflow from brief to launch. Handled both design and development, including theme customization, responsive layout, and CMS setup—removing the typical design-to-development handoff. Executed SEO and digital marketing support including on-page optimization, content, and analytics reporting.
Web Designer & Developer at VisionPros
February 1, 2014 - October 31, 2019
Managed branding across 4 companies serving both US and Canadian markets, adapting identity and campaign assets to each market’s requirements. Designed and developed websites, landing pages, and marketing materials, supporting ongoing site optimization, maintenance, and SEO. Partnered with stakeholders to translate business requirements into effective digital experiences. Provided IT support for 20+ devices across on-site and remote environments.
Graphic Arts Technician at Bonic a Precision Inc.
August 1, 2011 - February 28, 2013
Earlier experience in graphic design production/technical support at a print production environment.
Graphic Designer at Futech Group
May 1, 2010 - July 31, 2011
Earlier experience as a graphic designer supporting design and production work in Richmond, BC.

Education

Diploma, New Media Design and Web Development at British Columbia Institute of Technology
January 1, 2014 - August 26, 2026
Bachelor's degree, E-Commerce/Electronic Commerce at South China Normal University
January 1, 2004 - January 1, 2008

Qualifications

Industry Experience

Media & Entertainment, Professional Services, Retail, Software & Internet