With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more. Throughout my career, I've served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

Decker Herfurth

With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more. Throughout my career, I've served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

Available to hire

With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more.

Throughout my career, I’ve served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

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Language

English
Fluent

Work Experience

Founder / Creative Director at Decker Grey Design
June 30, 2011 - Present
In my freelance branding and design work, I’ve produced brand identities, logo designs, packaging designs, web designs, signage designs, environmental designs, brand communications, marketing/advertising, clothing designs, photography, film and much more. I’ve branded numerous companies, big and small, and created just about all consumer facing brand assets.
Founder / Creative Director at Hometown Local
September 30, 2023 - Present
I created this sports apparel company. I created all branding, creative and apparel. "Apparel From Around Here" - Finely designed sports apparel. Fully custom, small batch gems.
Founder / Creative Director at Balata 9
December 31, 2024 - Present
I created, branded and designed all custom made apparel for my golf apparel line. I’m in charge of all design and production. “A Future Facing Golf Retrospective” - Juicing life, one nine at a time.
Senior Branding Designer at Renewal by Andersen
July 31, 2023 - May 30, 2024
Senior designer for Renewal by Andersen. I spearheaded all branding, logos, signage and environmental design for the company, while contributing to mailers and other basic projects.
Design Director at Vladimir Jones
July 1, 2022 - June 30, 2023
I acted as Design Director and lead the creative on all major projects. I reported directly to the Creative Directors and guided the junior Art Directors and production team. I was responsible for TV spots, print ads, digital marketing and experimental campaigns. I rebranded Park City, Utah and advertised for Comfort Dental, American Indian College Fund, and Colorado Springs Utilities.
Senior Branding Designer at Green Street Agency
July 1, 2019 - November 30, 2019
I acted as lead creative, reporting directly to the Creative Director. I concepted and produced all creative work, lead our junior team and interacted directly with our clients. Amongst other projects, I rebranded Magical Butter and created the brand identity & all packaging for Country Cannabis Co.

Education

Bachelor of Arts at Colorado College
September 1, 2002 - January 31, 2007
Art major.
Advertising and Design school at Miami Ad School Europe
October 1, 2008 - October 1, 2010
During this Advertising and Design program I interned at three different ad agencies around the world.

Qualifications

Art Direction and Design certificate
October 1, 2008 - October 1, 2010
From Miami Ad School Europe, in Hamburg Germany.

Industry Experience

Consumer Goods, Computers & Electronics, Gaming, Media & Entertainment, Wholesale & Distribution, Travel & Hospitality, Software & Internet, Retail, Real Estate & Construction, Professional Services, Non-Profit Organization, Healthcare, Manufacturing, Financial Services, Energy & Utilities, Education, Agriculture & Mining, Life Sciences
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