With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more. Throughout my career, I've served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

Decker Herfurth

With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more. Throughout my career, I've served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

Available to hire

With over a decade of experience in branding and advertising, I have had the chance to work both independently and within agencies, partnering with a diverse range of brands. My expertise spans all facets of branding—from brand development and logo design to packaging design, web design, film/editing, photography, interface design, and brand communication. I have also led social media campaigns, created advertisements of all kinds, developed marketing strategies, designed clothing, and much more.

Throughout my career, I’ve served as a creative director for numerous companies, building brands from the ground up, developing compelling brand visuals and messaging, and crafting effective marketing strategies across various media. I am passionate about creating impactful consumer-facing brand assets and solving creative challenges to build meaningful, memorable brand stories.

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Language

English
Fluent

Work Experience

Founder / Creative Director at Balata 9
December 31, 2024 - Present
I created, branded and designed all custom made apparel for my golf apparel line. I’m in charge of all design and production. “A Future Facing Golf Retrospective” - Juicing life, one nine at a time.
Founder / Creative Director at Hometown Local
September 30, 2023 - Present
I created this sports apparel company. I created all branding, creative and apparel. "Apparel From Around Here" - Finely designed sports apparel. Fully custom, small batch gems.
Senior Branding Designer at Renewal by Andersen
July 31, 2023 - May 30, 2024
Senior designer for Renewal by Andersen. I spearheaded all branding, logos, signage and environmental design for the company, while contributing to mailers and other basic projects.
Design Director at Vladimir Jones
July 1, 2022 - June 30, 2023
I acted as Design Director and lead the creative on all major projects. I reported directly to the Creative Directors and guided the junior Art Directors and production team. I was responsible for TV spots, print ads, digital marketing and experimental campaigns. I rebranded Park City, Utah and advertised for Comfort Dental, American Indian College Fund, and Colorado Springs Utilities.
Senior Branding Designer at Green Street Agency
July 1, 2019 - November 30, 2019
I acted as lead creative, reporting directly to the Creative Director. I concepted and produced all creative work, lead our junior team and interacted directly with our clients. Amongst other projects, I rebranded Magical Butter and created the brand identity & all packaging for Country Cannabis Co.
Founder / Creative Director at Decker Grey Design
June 30, 2011 - Present
In my freelance branding and design work, I’ve produced brand identities, logo designs, packaging designs, web designs, signage designs, environmental designs, brand communications, marketing/advertising, clothing designs, photography, film and much more. I’ve branded numerous companies, big and small, and created just about all consumer facing brand assets.

Education

Bachelor of Arts at Colorado College
September 1, 2002 - January 31, 2007
Art major.
Advertising and Design school at Miami Ad School Europe
October 1, 2008 - October 1, 2010
During this Advertising and Design program I interned at three different ad agencies around the world.

Qualifications

Art Direction and Design certificate
October 1, 2008 - October 1, 2010
From Miami Ad School Europe, in Hamburg Germany.

Industry Experience

Consumer Goods, Computers & Electronics, Gaming, Media & Entertainment, Wholesale & Distribution, Travel & Hospitality, Software & Internet, Retail, Real Estate & Construction, Professional Services, Non-Profit Organization, Healthcare, Manufacturing, Financial Services, Energy & Utilities, Education, Agriculture & Mining, Life Sciences
    Los Osuna
    Brand refresh and new packaging design for Los Osuna tequila. branding logo designer graphicdesigner illustrator photo
    Benjamin Moore
    I redesigned packaging for Benjamin Moore. branding logo designer graphicdesigner
    Gato Triste
    I created the concept for this tequila brand. I also designed the brand identity and packaging design. I did all work for this project. branding logo graphicdesigner designer illustrator
    Benjamin Moore
    I redesigned packaging for Benjamin Moore. branding logo designer graphicdesigner
    Country Cannabis Company
    I created the brand identity and packaging designs for this cannabis brand. branding logo designer illustrator graphicdesigner
    Northridge Preparatory School
    I refreshed the brand identity and logos for the Northridge prep school. branding logo designer graphicdesigner illustrator
    Hometown Local
    I created this sports apparel company. I designed the brand identity and all apparel. branding logo designer graphicdesigner webdesigner apparel https://www.twine.net/signin