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Hi, I’m Narella, a strategically minded visual communicator with over 5 years of experience in visual communication, branding, and brand strategy. I specialize in building visual identities from the ground up and ensuring strict brand consistency across all physical and digital touchpoints. I thrive in fast-paced, cross-functional environments, translating complex business objectives into high-impact visual assets and design solutions. I enjoy collaborating with stakeholders, creating data-driven dashboards, and helping brands grow across international markets.…Hi, I’m Narella, a strategically minded visual communicator with over 5 years of experience in visual communication, branding, and brand strategy. I specialize in building visual identities from the ground up and ensuring strict brand consistency across all physical and digital touchpoints. I thrive in fast-paced, cross-functional environments, translating complex business objectives into high-impact visual assets and design solutions. I enjoy collaborating with stakeholders, creating data-driven dashboards, and helping brands grow across international markets.

Narella De Cristofano

1st Assistant Director, Graphic Designer, Creative Director, +7

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Hi, I’m Narella, a strategically minded visual communicator with over 5 years of experience in visual communication, branding, and brand strategy. I specialize in building visual identities from the ground up and ensuring strict brand consistency across all physical and digital touchpoints. I thrive in fast-paced, cross-functional environments, translating complex business objectives into high-impact visual assets and design solutions. I enjoy collaborating with stakeholders, creating data-driven dashboards, and helping brands grow across international markets.…Hi, I’m Narella, a strategically minded visual communicator with over 5 years of experience in visual communication, branding, and brand strategy. I specialize in building visual identities from the ground up and ensuring strict brand consistency across all physical and digital touchpoints. I thrive in fast-paced, cross-functional environments, translating complex business objectives into high-impact visual assets and design solutions. I enjoy collaborating with stakeholders, creating data-driven dashboards, and helping brands grow across international markets.

Available to hire

Hi, I’m Narella, a strategically minded visual communicator with over 5 years of experience in visual communication, branding, and brand strategy. I specialize in building visual identities from the ground up and ensuring strict brand consistency across all physical and digital touchpoints.

I thrive in fast-paced, cross-functional environments, translating complex business objectives into high-impact visual assets and design solutions. I enjoy collaborating with stakeholders, creating data-driven dashboards, and helping brands grow across international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

DaVinci Resolve Studio

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Spanish; Castilian

Fluent

English

Advanced

Italian

Advanced

Work Experience

Brand Development at SURIA

March 31, 2024 - September 5, 2025

Collaborated across industries in the Brand & Community team to turn client challenges into opportunities. Developed branding strategies to drive business growth and led marketing projects to establish strong market presence. Built strong relationships and integrated online and offline marketing strategies to maximize impact and surpass KPIs.

Associate Business Development at HUBSPOT

July 31, 2022 - September 5, 2025

Provided strategic guidance to prospects using deep knowledge of HubSpot’s Marketing and Sales platform and industry trends. Collaborated with prospects to convert business objectives into qualified leads and managed sales processes to close deals. Established strong relationships with leads, nurturing long-term partnerships, and acted as metrics captain to interpret data for the team enabling informed decisions.

Creative Designer at LEARNBLUE

June 30, 2021 - September 5, 2025

Created LEARNBLUE’s brand guidelines and visual identity framework ensuring consistency across platforms. Developed captivating social media content and curated a Canva digital asset library organized for team use. Participated in brainstorming sessions to enhance brand visibility and target audience engagement.

Creative Designer at GUARDADO NORTE

November 30, 2018 - September 5, 2025

Established the company’s identity system and implemented marketing strategies to enter the market. Worked with digital platforms and sales teams to identify weaknesses and growth opportunities. Held weekly client meetings, performed social media trend analysis, and optimized organic reach.

Design Associate at MUNRODINO

March 31, 2018 - September 5, 2025

Strengthened brand identity by creating digital assets such as infographics, flyers, and marketing emails. Led projects coordinating with suppliers and teams to ensure successful outcomes. Evaluated employee performance to improve productivity through surveys and meetings.

Lead Management (Contract) at STREET PR

March 31, 2018 - September 5, 2025

Led promotional campaigns and managed leads to boost sales, brand visibility, and engagement. Used problem-solving skills to deliver excellent customer service and collaborated with cross-functional teams to improve customer success through gathered feedback and innovative design solutions.

Client Operations & Team Support Executive at SURIA

June 1, 2022 - March 1, 2024

Managed client communications and operational workflows in a digital-first service environment, ensuring KPIs and service targets were consistently met. Served as the primary contact for client accounts, resolving complex queries and strengthening stakeholder relationships. Analyzed performance data and campaign metrics to guide reporting and optimisation decisions. Collaborated with marketing and operations teams to improve workflow efficiency and communication processes. Maintained reporting dashboards tracking trends, response times, and customer engagement metrics.

Business Development Associate at HUBSPOT

November 1, 2021 - July 1, 2022

Worked in a KPI-driven digital sales environment focused on marketing and CRM solutions. Managed a pipeline of prospective clients, identifying business opportunities and supporting revenue growth. Maintained accurate CRM data and sales pipeline reporting to improve sales visibility and forecasting. Collaborated with marketing teams to align outreach with inbound marketing strategies and digital customer journeys. Recognised as “Metrics Captain” for ensuring reporting accuracy and visibility across team performance.

Social Media & Digital Marketing Strategist at LEARNBLUE

November 1, 2018 - June 1, 2021

Designed visual content, social media graphics, and branded marketing materials aligned with client brand identities. Developed creative campaign concepts across digital platforms to increase audience engagement and brand visibility. Produced visual assets and promotional graphics supporting digital advertising initiatives. Maintained consistent brand aesthetics across multiple channels through strategic design and messaging. Analyzed campaign performance metrics and optimised visual content based on audience response.

Market & Account Strategy Executive at GUARDADO NORTE

September 1, 2016 - November 1, 2018

Conducted market research and audience analysis to identify growth opportunities and positioning strategies. Supported account strategy initiatives and communication frameworks for target customer segments. Collaborated with internal stakeholders to strengthen brand positioning and marketing effectiveness.

Client Communications & Account Coordinator at MUNRODINO

February 1, 2018 - March 1, 2018

Designed and delivered structured internal communications, enhancing stakeholder engagement and information transparency. Optimized digital asset systems for operational efficiency, achieving 24/7 stakeholder accessibility. Coordinated cross-functional project teams, consistently meeting deadlines and maintaining brand-aligned communications.

Visual Communication Lead at SURIA (Private Marketing Agency)

June 1, 2022 - March 1, 2024

Acted as the primary guardian for client brand reputations, ensuring narrative and visual safeguarding across all public-facing platforms. Led cross-functional collaboration to refine internal communication systems and enhance the visual stakeholder experience. Engineered reporting dashboards to drive data-backed design decisions and strategic brand growth.

Digital Marketing at LEARNBLUE

November 1, 2018 - June 1, 2021

Developed and managed visual content strategies aligned with premium brand positioning. Created extensive visual and written content for promotional materials, website updates, and digital ad campaigns. Ensured total brand consistency across multiple digital channels and international markets.

Visual Identity & Brand Strategy Associate at GUARDADO NORTE

September 1, 2016 - November 1, 2018

Built the company’s visual identity from the ground up, aligning brand expression with market positioning and community values. Collaborated with senior management to design visual frameworks that facilitated daily client growth on major digital platforms. Performed trend analysis for content creation, identifying niches to optimize organic reach through strategic visual communication.

Visual Assets Coordinator at MUNRODINO

February 1, 2018 - March 1, 2018

Developed a comprehensive suite of communication materials and visual assets, ensuring strict brand alignment across all internal and external outputs. Streamlined internal processes to ensure constant access to critical brand and communication assets for global teams.

Brand Ambassador (Contract) at STREET PR

March 1, 2024 - Present

Represented brands in high-visibility campaigns, focusing on engagement and audience interaction. Translated brand messaging into real-time, audience-facing communication. Gathered live feedback to inform campaign effectiveness and improve messaging.