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I'm Abby Hsieh, a dynamic, results-driven partner marketing and channel development professional with over 10 years in the technology sector across APAC. I've led multi-region campaigns, built scalable partner programs, and driven revenue growth by delivering high-impact marketing initiatives. I thrive in cross-functional teams, blending strategy with hands-on execution—from planning and measurement to executive conversations and MDF optimization. I enjoy turning market insights into actionable plans that strengthen partner relationships and expand market footprint.…I'm Abby Hsieh, a dynamic, results-driven partner marketing and channel development professional with over 10 years in the technology sector across APAC. I've led multi-region campaigns, built scalable partner programs, and driven revenue growth by delivering high-impact marketing initiatives. I thrive in cross-functional teams, blending strategy with hands-on execution—from planning and measurement to executive conversations and MDF optimization. I enjoy turning market insights into actionable plans that strengthen partner relationships and expand market footprint.

Abby Hsieh

Marketing Strategist, Brand Strategist, Growth Marketer, +2

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I'm Abby Hsieh, a dynamic, results-driven partner marketing and channel development professional with over 10 years in the technology sector across APAC. I've led multi-region campaigns, built scalable partner programs, and driven revenue growth by delivering high-impact marketing initiatives. I thrive in cross-functional teams, blending strategy with hands-on execution—from planning and measurement to executive conversations and MDF optimization. I enjoy turning market insights into actionable plans that strengthen partner relationships and expand market footprint.…I'm Abby Hsieh, a dynamic, results-driven partner marketing and channel development professional with over 10 years in the technology sector across APAC. I've led multi-region campaigns, built scalable partner programs, and driven revenue growth by delivering high-impact marketing initiatives. I thrive in cross-functional teams, blending strategy with hands-on execution—from planning and measurement to executive conversations and MDF optimization. I enjoy turning market insights into actionable plans that strengthen partner relationships and expand market footprint.

Available to hire

I’m Abby Hsieh, a dynamic, results-driven partner marketing and channel development professional with over 10 years in the technology sector across APAC. I’ve led multi-region campaigns, built scalable partner programs, and driven revenue growth by delivering high-impact marketing initiatives.

I thrive in cross-functional teams, blending strategy with hands-on execution—from planning and measurement to executive conversations and MDF optimization. I enjoy turning market insights into actionable plans that strengthen partner relationships and expand market footprint.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Partner Marketing Manager at BCHANNELS

January 1, 2021 - December 1, 2022

Led planning and execution of partner marketing campaigns across multiple regions, achieving a 283% ROI. Managed an average of 20 campaigns monthly, staying within budget and deadlines. Analyzed campaign performance, provided strategic recommendations, and adjusted tactics to align with market trends and partner needs. Maintained positive and productive relationships, supported partner campaigns, and coordinated communications between partners and vendors. Evaluated partner marketing performance and recommended improvements.

Account Manager at The Channel Company

January 1, 2023 - Present

Spearheaded strategic relationships with key technology vendors across APAC, delivering high-impact channel growth initiatives, partner marketing programs, lead generation campaigns, and MDF optimization strategies. Onboarded multiple net-new clients in competitive markets, contributing to revenue growth and expanding the company’s footprint in the region. Surpassed annual sales targets in Year 1 and Year 2, ranking among the top-performing account managers globally. Designed and executed integrated, data-driven marketing solutions tailored to partner maturity and regional goals, including demand generation, executive engagements, and digital amplification. Led consultative pitches and executive-level meetings to align marketing outcomes with business objectives. Collaborated with cross-functional teams to deliver seamless client experiences and renewals with higher-value engagements.

Project Manager at BCHANNELS

January 1, 2020 - December 1, 2020

Developed detailed project plans to monitor progress, ensuring timely delivery within scope and budget. Managed relationships with clients and stakeholders, ensuring alignment and addressing challenges throughout project execution. Ensured projects were delivered on-time, within scope and within budget. Measured performance and analyzed progress toward short- and long-term goals, escalating as needed.

Partner Account Manager at BCHANNELS

October 1, 2018 - December 1, 2020

Managed a portfolio of 300+ partners across APAC, driving 21% YoY revenue growth through strategic enablement, relationship building, and pipeline development. Developed and executed joint go-to-market strategies in collaboration with partners, aligning sales efforts with vendor goals to accelerate deal conversion. Proactively supported partners in opportunity development, pipeline reviews, and lead follow-up, strengthening long-term collaboration and partner loyalty. Identified, onboarded, and nurtured high-potential partners through regular business planning and training. Provided data-driven insights on partner activity and sales progress to vendor stakeholders, enabling informed investment and resource allocation. Delivered consistent quarter-over-quarter performance by combining sales acumen with a consultative approach to partner development.

Regional Sales Manager at Biotecque Corporation

July 1, 2015 - December 1, 2017

Managed multiple sales regions including Europe, Middle East, and Southeast Asia. Increased revenue by 300% in the Middle East market and initiated an M&A project in Southeast Asia. Managed marketing and sales efforts in Europe, achieving a 20% growth in market share while leading trade fairs and sales presentations.

Senior Account Executive at UOORI CO (M) SDN BHD

February 1, 2018 - June 1, 2018

Conducted market research plans to identify new customers and territories, applying strategic sales methods to optimize time and territory management. Identified and qualified new customers across Malaysia, SEA, and worldwide. Collaborated with in-house graphic designer to create marketing materials for sales presentations. Used project management platforms to document sales activity and relevant customer business details.