I'm a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences. I'm recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

Deepa Swami

I'm a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences. I'm recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

Available to hire

I’m a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences.

I’m recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

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Language

English
Fluent

Work Experience

Sr. UX Designer at Te Whatu Ora (Health NZ)
October 1, 2025 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Product Impact – Designed a scalable Power BI design system that reduced reporting turnaround time and improved decision-making efficiency for hospital leadership. Patient Experience – Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome-Driven Design – Improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.
Sr UX Designer at Te Whatu Ora (Health NZ)
May 1, 2023 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Designed a scalable Power BI design system adopted across hospital reporting teams. Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome-driven design improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.
Sr. UX Designer at Te Whatu Ora (Health NZ)
May 1, 2023 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Product Impact – Designed a scalable Power BI design system that reduced reporting turnaround time and improved decision-making efficiency for hospital leadership. Patient Experience – Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome -Driven Design – Improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.
Lead UX Designer at JP Morgan Chase
December 1, 2022 - December 1, 2022
Owned UX strategy and design execution for enterprise-scale internal products used by 250,000+ employees worldwide. Product Ownership – Defined and executed design strategy for the corporate intranet, contributing to a 65% increase in Customer Satisfaction Ratings (CSR) across the Corporate & Investment Bank. Data-Informed Decisions – Partnered with product managers to prioritize features based on user research, analytics, and business impact. End-to-End Delivery – Produced wireframes, prototypes, and workflows that streamlined collaboration with engineering and ensured seamless rollout. Leadership – Mentored junior designers and aligned product vision across stakeholders.
Lead UX Designer at JP Morgan Chase
July 1, 2021 - December 1, 2022
Product Ownership – Defined and executed design strategy for the corporate intranet, contributing to a 65% increase in Customer Satisfaction Ratings (CSR) across the Corporate & Investment Bank. Data-Informed Decisions – Partnered with product managers to prioritize features based on user research, analytics, and business impact. End-to-End Delivery – Produced wireframes, prototypes, and workflows that streamlined collaboration with engineering and ensured seamless rollout. Leadership – Mentored junior designers and aligned product vision across stakeholders, ensuring consistency with enterprise design standards.
Sr UX Designer at Mastercard
June 1, 2021 - June 1, 2021
As part of the R&D team, I designed and delivered minimum viable products (MVPs) for innovative digital payment solutions, including mobile wallets and banking apps for iOS and Android. Leveraging User-Centred Design (UCD) and Lean UX practices, I rapidly prototyped and iterated solutions to support market pilots across the APAC region, enabling faster go-to-market and unlocking new revenue streams. Innovation Leadership – Led the design and setup of Mastercard’s Innovation Center in Pune. Partnered with multiple product teams to curate end-to-end product experiences that demonstrated Mastercard’s innovation capabilities, strengthened client engagement, and fostered co-creation opportunities.
Sr UX Designer at Mastercard
June 1, 2018 - June 1, 2021
As part of the R&D team, designed and delivered minimum viable products (MVPs) for innovative digital payment solutions, including mobile wallets and banking apps for iOS and Android. Leveraged User-Centered Design (UCD) and Lean UX practices to rapidly prototype and iterate solutions to support market pilots across the APAC region, enabling faster go-to-market and unlocking new revenue streams. Innovation Leadership – Led the design and setup of Mastercard’s Innovation Center in Pune — a collaborative space showcasing digital payment solutions to global stakeholders and clients. Partnered with multiple product teams to curate end-to-end product experiences that demonstrate Mastercard’s innovation capabilities, strengthen client engagement, and foster co-creation opportunities.
UX-UI Consultant at TechMahindra
March 1, 2010 - July 31, 2015
Consulted on enterprise UX solutions for global telecom organisations. Clients: AT&T, BT. Designed B2B enterprise applications and pre-sales platforms supporting telecom product demonstrations. Collaborated with architects, developers, and client stakeholders to simplify complex telecom workflows. Produced UX & UI artefacts including wireframes, prototypes, user flows, interaction specifications & design style guide. Contributed to solution proposals and client engagements within a consulting environment.

Education

Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - January 1, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - January 1, 2003
Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - December 31, 2003
Bachelor of Applied Arts at Directorate of Art
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM
January 1, 2002 - December 31, 2003
Certified Usability Analyst at Human Factors Inc.
January 1, 2009 - March 16, 2026
Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - January 1, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - January 1, 2003
Bachelor of Applied Arts at Directorate of Art
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM
January 1, 2002 - December 31, 2003

Qualifications

Certified Usability Analyst
January 1, 2009 - March 16, 2026

Industry Experience

Healthcare, Financial Services, Software & Internet, Professional Services, Education, Telecommunications, Other