I'm a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences. I'm recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

Deepa Swami

I'm a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences. I'm recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

Available to hire

I’m a Product & User Experience Designer with 15 years of experience driving end-to-end design and strategy for healthcare, finance, and enterprise platforms. I blend strategy, research, and execution to simplify complex systems into intuitive experiences.

I’m recognized for delivering award-winning, high-impact solutions at Barclays, Mastercard, and TechMahindra.

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Language

English
Fluent

Work Experience

Sr. UX Designer at Te Whatu Ora (Health NZ)
October 1, 2025 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Product Impact – Designed a scalable Power BI design system that reduced reporting turnaround time and improved decision-making efficiency for hospital leadership. Patient Experience – Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome-Driven Design – Improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.
Lead UX Designer at JP Morgan Chase
December 1, 2022 - December 1, 2022
Owned UX strategy and design execution for enterprise-scale internal products used by 250,000+ employees worldwide. Product Ownership – Defined and executed design strategy for the corporate intranet, contributing to a 65% increase in Customer Satisfaction Ratings (CSR) across the Corporate & Investment Bank. Data-Informed Decisions – Partnered with product managers to prioritize features based on user research, analytics, and business impact. End-to-End Delivery – Produced wireframes, prototypes, and workflows that streamlined collaboration with engineering and ensured seamless rollout. Leadership – Mentored junior designers and aligned product vision across stakeholders.
Sr UX Designer at Mastercard
June 1, 2021 - June 1, 2021
As part of the R&D team, I designed and delivered minimum viable products (MVPs) for innovative digital payment solutions, including mobile wallets and banking apps for iOS and Android. Leveraging User-Centred Design (UCD) and Lean UX practices, I rapidly prototyped and iterated solutions to support market pilots across the APAC region, enabling faster go-to-market and unlocking new revenue streams. Innovation Leadership – Led the design and setup of Mastercard’s Innovation Center in Pune. Partnered with multiple product teams to curate end-to-end product experiences that demonstrated Mastercard’s innovation capabilities, strengthened client engagement, and fostered co-creation opportunities.
Sr. UX Designer at Te Whatu Ora (Health NZ)
May 1, 2023 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Product Impact – Designed a scalable Power BI design system that reduced reporting turnaround time and improved decision-making efficiency for hospital leadership. Patient Experience – Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome -Driven Design – Improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.
Lead UX Designer at JP Morgan Chase
July 1, 2021 - December 1, 2022
Product Ownership – Defined and executed design strategy for the corporate intranet, contributing to a 65% increase in Customer Satisfaction Ratings (CSR) across the Corporate & Investment Bank. Data-Informed Decisions – Partnered with product managers to prioritize features based on user research, analytics, and business impact. End-to-End Delivery – Produced wireframes, prototypes, and workflows that streamlined collaboration with engineering and ensured seamless rollout. Leadership – Mentored junior designers and aligned product vision across stakeholders, ensuring consistency with enterprise design standards.
Sr UX Designer at Mastercard
June 1, 2018 - June 1, 2021
As part of the R&D team, designed and delivered minimum viable products (MVPs) for innovative digital payment solutions, including mobile wallets and banking apps for iOS and Android. Leveraged User-Centered Design (UCD) and Lean UX practices to rapidly prototype and iterate solutions to support market pilots across the APAC region, enabling faster go-to-market and unlocking new revenue streams. Innovation Leadership – Led the design and setup of Mastercard’s Innovation Center in Pune — a collaborative space showcasing digital payment solutions to global stakeholders and clients. Partnered with multiple product teams to curate end-to-end product experiences that demonstrate Mastercard’s innovation capabilities, strengthen client engagement, and foster co-creation opportunities.
UX-UI Consultant at TechMahindra
March 1, 2010 - July 31, 2015
Consulted on enterprise UX solutions for global telecom organisations. Clients: AT&T, BT. Designed B2B enterprise applications and pre-sales platforms supporting telecom product demonstrations. Collaborated with architects, developers, and client stakeholders to simplify complex telecom workflows. Produced UX & UI artefacts including wireframes, prototypes, user flows, interaction specifications & design style guide. Contributed to solution proposals and client engagements within a consulting environment.
Sr UX Designer at Te Whatu Ora (Health NZ)
May 1, 2023 - October 1, 2025
Led cross-disciplinary product and design initiatives across healthcare communication, data visualization, and service delivery. Designed a scalable Power BI design system adopted across hospital reporting teams. Led research and co-design workshops with patients, clinicians, and schedulers to redesign ophthalmology communication pathways, reducing missed appointments and improving accessibility. Outcome-driven design improved usability and accessibility across digital touchpoints, directly supporting Health NZ’s mission of equitable healthcare delivery.

Education

Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - January 1, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - January 1, 2003
Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - December 31, 2003
Bachelor of Applied Arts at Directorate of Art
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM
January 1, 2002 - December 31, 2003
Certified Usability Analyst at Human Factors Inc.
January 1, 2009 - March 16, 2026
Bachelor of Applied Arts at Directorate of Art, Mumbai
January 1, 1997 - January 1, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM, Pune
January 1, 2002 - January 1, 2003
Bachelor of Applied Arts at Directorate of Art
January 1, 1997 - December 31, 2002
Post Graduate Diploma in Advertising & PR Management at SIBM
January 1, 2002 - December 31, 2003

Qualifications

Certified Usability Analyst
January 1, 2009 - March 16, 2026

Industry Experience

Healthcare, Financial Services, Software & Internet, Professional Services, Education, Telecommunications, Other