I’m a social media strategist with over 5+ years of experience in building digital brands from the ground up. I’ve worked across sports, lifestyle, and luxury spaces—creating content that resonates and strategies that deliver. My strengths lie in understanding what clicks with an audience and turning that into consistent, engaging content. From planning campaigns and writing copy to growing pages organically and driving real engagement, I’ve been involved in every part of the process. I care about the details, the bigger picture, and most importantly—making content that feels real and gets results.
Brand Strategist from Oct 2023 to Present, I developed and executed full-scale social media campaigns, created short-form video content and reels that reached 25M+ organic views, and established a strong local presence in Lucknow. I wrote articles and features for the in-house Ekana Buzz Magazine and built a consistent brand voice that improved page engagement through storytelling. I’ve pursued formal training in Social Media Marketing (HubSpot Academy) and Digital Marketing (Meta), focusing on strategy, growth, and analytics. I’m passionate about crafting premium, audience-first campaigns that connect and convert.
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Social Media Strategist (Aug 2024 – Sep 2024)
Taken on to build the franchise’s digital presence from scratch ahead of the UPT20 season. Grew the Instagram page from 2,000 to 25,000+ followers organically in just one month with zero paid promotion. Strategy was built around matchday content, real-time updates, behind-the-scenes reels, player edits, and fan engagement formats. Created a loyal digital community rooted in cultural pride and tournament energy.
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