DC

I’m a London-based influencer and creative marketing professional who thrives in fast-paced, performance-led environments.

About

I’m a London-based influencer and creative marketing professional who thrives in fast-paced, performance-led environments. I’ve led end-to-end influencer and creator campaigns across multiple markets, working with large creator rosters, setting clear brand-aligned objectives, and optimizing for engagement and brand affinity through strong briefs and platform-native content.

Alongside managing creator activations and budgets, I’m also a hands-on content creator and editor—producing and editing content for TikTok and Instagram to understand what resonates with audiences. My background spans influencer strategy, paid media coordination, and e-commerce/product launches, with a focus on delivering measurable results through collaboration, insight-led planning, and continuous optimization.

  • 3 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Retail
  • Consumer Goods

Work experience· 4 roles

Influencer Talent Manager · Strid e SocialJun 2026 – Present · 6 mos

Led end-to-end influencer and creator campaigns (50–100 creators) across multiple markets. Managed budgets up to £50k, aligned activations with brand objectives, recruited and managed a diverse network of creators, and developed insight-led creative briefs for platform-native, on-brand, performance-optimized content. Partnered with marketing teams to integrate influencer activity into broader campaigns including paid media and brand initiatives, and analyzed campaign performance and audience insights to inform future activity.

Influencer Content ManagerMar 2024 – Apr 2026 · 2 yrs 2 mos

Managed influencer content and campaigns, ensuring deliverables aligned with brand standards and platform best practices, supporting performance through optimization and analysis, and coordinating execution timelines.

Paid Media Assistant · Sweaty BettyJul 2019 – Sep 2019 · 3 mos

Supported set-up, execution, and optimization of paid media campaigns across social and display channels. Assisted with campaign management across Facebook, Pinterest, Google Display, and TikTok, ensuring timely launches and adherence to platform best practices. Monitored and analyzed performance, produced reports and insights to inform future media planning and decision-making, and supported regional marketing activity across key international markets.

Project Intern · HolitionJan 2017 – Dec 2017 · 1 yr

Education

BSc Business Management · King’s College London2017 – 2021
Strategic Fashion Marketing · University of the Arts London2017 – 2021

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