Available to hire
I am a digital marketing consultant with 20+ years of experience helping organizations clarify positioning, define target audiences, and optimize sales funnels to drive measurable growth.
I have a proven ability to quickly assess markets, refine messaging, and execute multi-channel strategies with a strong focus on LinkedIn, content, and conversion optimization. I have worked across SaaS, HR, and training-related audiences.
Language
English
Fluent
Work Experience
Founder | Growth, Product & Marketing Lead
January 1, 2025 - PresentDefined target audiences and positioning for a SaaS platform serving HR and business users; Built and optimized sales funnels including onboarding, lifecycle messaging, and conversion flows; Developed messaging and value propositions aligned to customer pain points and use cases; Executed digital marketing strategy across website, email, and content channels; Continuously refined funnel performance through testing and user behavior insights.
Vice President of Marketing
January 1, 2024 - January 1, 2025Led repositioning of brand and messaging to better align with target ICPs and buyer journeys; Transformed website into a conversion-focused funnel, increasing demo/conversion rates; Improved audience targeting and segmentation to increase lead quality and sales readiness; Built and executed campaigns across digital channels including email, content, and paid media; Collaborated closely with sales to align messaging and improve funnel performance.
Senior Director of Marketing at Catalis (Government Brands)
January 1, 2018 - January 1, 2024Developed targeted messaging and campaigns for complex B2G audiences (judges, clerks, admins); Built multi-touch marketing programs across email, digital, and content channels; Optimized funnel performance for long sales cycles and multi-stakeholder buying processes; Delivered 500%+ ROI campaigns through continuous testing and refinement; Worked closely with sales teams to align outreach and improve engagement.
Director of Marketing at Value Payments Systems (VPS)
January 1, 2012 - January 1, 2018Led campaigns focused on behavior change and adoption of digital payment solutions; Developed audience-specific messaging to increase adoption and transaction volume; Executed multi-channel marketing including email, in-person, and digital campaigns; Achieved 16–23% increases in adoption and significant transaction growth.
Founder at CompanyZero Marketing & Design
January 1, 2003 - January 1, 2012Provided marketing strategy and execution for 100+ clients across industries; Led audience research, positioning, and campaign development; Built websites, funnels, and digital campaigns to drive engagement and conversion.
Education
Master of Arts in Digital Marketing & Growth Consulting at Norwich University
January 11, 2030 - April 7, 2026Bachelor of Fine Arts in Design & Communication at Belmont University
January 11, 2030 - April 7, 2026Qualifications
Industry Experience
Software & Internet, Professional Services, Education, Government, Media & Entertainment
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