I’m a marketing and communications professional specialized in beauty and lifestyle brands, with a strong background in brand creation, digital strategy, and content production. What sets me apart is my ability to work both strategically and creatively: I don’t just execute ideas, I help build brands from their core identity to their presence across platforms.
I have participated in the development of brand identities from scratch — from defining the creative concept and visual universe to translating that essence into social media, campaigns, and eCommerce. I’ve worked on makeup, skincare, and fragrance brands, collaborating closely with creative, design, social media, and paid media teams to ensure consistency, impact, and results.
Currently, I coordinate multidisciplinary teams and oversee content, launches, and digital communication, while maintaining a hands-on approach to social media, email marketing, and eCommerce management. My experience includes managing Instagram and TikTok accounts, creating email campaigns with Mailchimp, developing content with Canva, and leading creative direction for makeup and skincare shootings.
With a background in journalism and digital communication, I bring a strong storytelling mindset, attention to detail, and a deep understanding of trends and audiences. I thrive in fast-paced, creative environments and enjoy working with brands that want to stand out, break rules, and build a strong, authentic identity.
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