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I’m a results-driven Paid Media & Performance Marketing specialist with 5+ years of experience managing Google Ads, Meta Ads, Local Services Ads, SEO, and conversion optimization. I focus on full-funnel demand generation, lead growth, and measurable revenue impact using strong tracking and optimization. I build end-to-end conversion tracking with GA4 and GTM, run CRO and A/B testing, and deliver performance insights for scaling budgets and improving lead quality. My work spans SaaS, healthcare, industrial, home services, e-commerce, and nonprofit—consistently improving ROI, lead volume, and marketing attribution.…I’m a results-driven Paid Media & Performance Marketing specialist with 5+ years of experience managing Google Ads, Meta Ads, Local Services Ads, SEO, and conversion optimization. I focus on full-funnel demand generation, lead growth, and measurable revenue impact using strong tracking and optimization. I build end-to-end conversion tracking with GA4 and GTM, run CRO and A/B testing, and deliver performance insights for scaling budgets and improving lead quality. My work spans SaaS, healthcare, industrial, home services, e-commerce, and nonprofit—consistently improving ROI, lead volume, and marketing attribution.

Delight Anozie

Digital Marketer, PPC Manager, Performance Marketer, +1

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I’m a results-driven Paid Media & Performance Marketing specialist with 5+ years of experience managing Google Ads, Meta Ads, Local Services Ads, SEO, and conversion optimization. I focus on full-funnel demand generation, lead growth, and measurable revenue impact using strong tracking and optimization. I build end-to-end conversion tracking with GA4 and GTM, run CRO and A/B testing, and deliver performance insights for scaling budgets and improving lead quality. My work spans SaaS, healthcare, industrial, home services, e-commerce, and nonprofit—consistently improving ROI, lead volume, and marketing attribution.…I’m a results-driven Paid Media & Performance Marketing specialist with 5+ years of experience managing Google Ads, Meta Ads, Local Services Ads, SEO, and conversion optimization. I focus on full-funnel demand generation, lead growth, and measurable revenue impact using strong tracking and optimization. I build end-to-end conversion tracking with GA4 and GTM, run CRO and A/B testing, and deliver performance insights for scaling budgets and improving lead quality. My work spans SaaS, healthcare, industrial, home services, e-commerce, and nonprofit—consistently improving ROI, lead volume, and marketing attribution.

Available to hire

I’m a results-driven Paid Media & Performance Marketing specialist with 5+ years of experience managing Google Ads, Meta Ads, Local Services Ads, SEO, and conversion optimization. I focus on full-funnel demand generation, lead growth, and measurable revenue impact using strong tracking and optimization.

I build end-to-end conversion tracking with GA4 and GTM, run CRO and A/B testing, and deliver performance insights for scaling budgets and improving lead quality. My work spans SaaS, healthcare, industrial, home services, e-commerce, and nonprofit—consistently improving ROI, lead volume, and marketing attribution.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Paid Media Specialist (Contract) at Doulas by the Bay

February 1, 2026 - April 1, 2026

Managed and optimized Google Ads and Meta Ads campaigns through audience targeting refinements, bid strategy adjustments, creative testing, and conversion tracking enhancements. Increased lead volume by 30% within the second month by continuously optimizing campaigns and providing strategic account management. Improved overall performance through landing page alignment and data-driven audience targeting strategies.

PPC Specialist at Metric Marketing

March 1, 2025 - Present

Manage and optimize Google Ads, Meta Ads, and Local Services Ads campaigns across multiple industries with a focus on lead generation and revenue growth. Execute audience segmentation, keyword restructuring, bid strategy optimization, and creative testing to improve campaign efficiency and lead quality. Build and maintain end-to-end conversion tracking frameworks using GTM and GA4 to improve attribution accuracy and marketing measurement. Deliver performance reports and analytics insights that inform campaign scaling, budget allocation, and conversion rate optimization strategies.

Digital Marketing Strategist at Raven & Macaw

November 1, 2024 - April 1, 2025

Managed integrated organic and paid media strategies across multiple client accounts and industries. Developed and executed content calendars and lead-generation campaigns that improved engagement and strengthened brand visibility.

Digital Marketing Strategist at Missions1

September 1, 2024 - June 1, 2025

Generated over 700,000 impressions within one month through paid and organic social campaigns. Increased advocacy partner acquisition by 210% through highly targeted paid advertising initiatives.

Digital Marketing Manager at FMG

March 1, 2023 - June 1, 2024

Built a full-funnel paid media strategy that generated over 1,000 qualified leads. Managed multiple social channels and generated more than 7 million impressions within three months.

Education

Bachelor of Engineering (B.Eng.), Electrical Engineering at Chukwuemeka Odumegwu Ojukwu University (COOU), Uli, Anambra State

January 1, 2016 - January 1, 2021

Digital Marketing Specialization at University of Illinois Urbana-Champaign