Available to hire
Senior digital marketing designer and creative director with 25+ years producing high-quality, on-brand visual content across desktop, mobile, and multi-channel digital platforms. Expert in Figma, Adobe Creative Suite (Photoshop, Illustrator, InDesign), responsive design, and accessibility standards (WCAG), aligning visual design with strategy, UX research, and brand systems.
Adjunct Professor of Advertising & Design, teaching Adobe Creative Suite as core curriculum. Award-winning portfolio spanning Fortune 200 enterprise B2B, consumer-facing digital campaigns, and national retail programs—working cross-functionally with writers, producers, technologists, and brand teams to deliver cohesive, conversion-driven output.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Founder / Senior Creative Director & Digital Marketing Designer at Appture Digital Media
January 1, 2016 - PresentOwns design from brief to delivery for desktop, mobile, and multi-channel digital campaigns. Leads concepting and execution of websites, landing pages, email campaigns, social, and display—maintaining cohesive visual language through brand systems, style guides, component libraries, and responsive design aligned to WCAG. Makes data-driven design decisions using engagement and conversion metrics from Google Analytics and usability testing, optimizing for performance rather than aesthetics.
Manages concurrent projects and stakeholders while directing video production work in a professional studio (4K cameras, cinematic LED rigs, DaVinci Resolve, HeyGen, Stepio). Collaborates with writers, producers, strategists, and technology teams to deliver on-brand creative at scale for enterprise clients across financial services, healthcare, and consumer brands.
Fractional Marketing Director / Creative Director at Appture Digital Media, LLC
December 1, 2015 - PresentSenior marketing executive and strategic consultant for founder-led companies in construction, IT services, nutraceutical, healthcare, and trade associations; designed and edited collateral across print, email, video, POS, and trade show graphics; launched new brands, websites, and eCommerce marketplaces; built comprehensive customer acquisition funnels with email marketing, social media, social proof, and influencer outreach; established KPI-based analytics across web, email, and CRM; standardized campaigns with an email/SMS platform; developed LMS enablement content; implemented waterfall-style project management and budgeting templates for distributed teams; achieved 357% increase in online response for a staffing brand; increased employment portal submissions by 208%; scaled email to 500k+ monthly sends.
Creative Director, Partner at iThinQware
August 1, 2008 - April 1, 2016Directed marketing strategy, brand positioning, go-to-market, and demand generation for software solutions targeting homeland security, cybersecurity, education, public safety, and municipal markets. Built and managed an integrated marketing and product communications organization of ~20 staff; launched and marketed a portfolio of software products; managed digital and print content including web, email, outdoor ads, TV spots, and web videos. Supervised full-funnel marketing using LAMP stack apps plus WordPress, HubSpot, SugarCRM, and analytics to optimize lead flow, product adoption, and renewals. Established a national VAR network and grew revenue beyond founder-driven selling; contributed to major contracts including $9M with a publicly traded web host and credit card processor and $12M with the DoD; drove product adoption in 22 cities via campaigns, websites, and mobile app launches.
VP / Director of Marketing at iThinQware (B2B SaaS)
January 1, 2008 - January 1, 2016Built and led the complete marketing function for a rapidly scaling B2B SaaS platform, including brand identity and enterprise digital design systems. Designed and produced website and campaign landing pages, email templates, sales collateral, product UI support, and trade materials while maintaining brand consistency across multi-city deployments.
Owned visual identity system standards (style guides, components, design language) used across internal teams and reseller partner channels (e.g., Verizon and AT&T). Ensured accessibility and responsive design for government deployments, collaborating closely with product, sales, and technology teams to align marketing creative with enterprise UX and customer experience requirements. Contributed to enterprise outcomes including a $12.8M acquisition exit.
Creative Director, Partner at InteloQuence
July 1, 1996 - July 1, 2008Led marketing strategy and executed integrated advertising and marketing campaigns for national associations, Fortune 200 companies, and federal governmental entities, focusing on revenue-generating web portals and digital properties. Designed and launched ad- and product-driven portals integrated with enterprise backends, incorporating video, 3D elements, and custom content. Managed teams of programmers, copywriters, and multimedia artists to deliver hundreds of web properties and campaigns. Developed a sales solution for Gibraltar Industries that secured a $90 million contract through a custom content management system. Launched ApartmentCareers.com job portal, generating over $3 million in advertising revenue via a tailored CMS. Constructed a national call center and dealer portal supporting 1,800 sales professionals, standardizing messaging and increasing pipeline visibility.
Senior Partner / Executive Creative Director at InteloQuence
January 1, 1996 - January 1, 2008Directed Fortune 200 enterprise creative work across industrial, technology, and consumer sectors. Produced award-winning digital and print campaigns, brand systems, packaging, and web experiences at enterprise scale for clients including Honeywell, General Signal, DuKane, Sensormatic, Executone, Auth-Florence/Gibraltar, and FOX TV.
Built chain-wide retail and reseller programs, including Home Depot/Lowe's POS display initiatives and e-commerce frameworks enabling consistent brand execution across large reseller networks. Achieved recognized design awards for web and print deliverables.
Education
60 credit hours in Advertising & Design at University of North Florida
January 11, 2030 - March 18, 2026Kepner-Tregoe Rational Process Management – Accreditation at Kepner-Tregoe
January 11, 2030 - March 18, 2026Former Professor – School of Advertising & Design at University of North Florida
January 1, 1993 - December 31, 1994Advertising & Design (60 credit hours) at University of North Florida
January 11, 2030 - July 17, 2026Qualifications
Kepner-Tregoe Rational Process Management – Accreditation
January 11, 2030 - March 18, 2026Kepner-Tregoe Rational Process Management Certification
January 11, 2030 - July 17, 2026Industry Experience
Software & Internet, Professional Services, Manufacturing, Government, Healthcare, Education, Media & Entertainment, Consumer Goods, Financial Services, Retail, Telecommunications
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