Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Design Director with 15 years creating brand-driven spaces across luxury hospitality, high-end F&B and large-scale commercial interiors. I work independently with studios and direct clients who need senior creative direction from concept and spatial planning through to technical delivery and on-site implementation. My project experience spans five-star hotels, iconic restaurant spaces and global corporate headquarters. Key projects include Mandarin Oriental Mayfair, Snap Inc.'s 12,500 sqm London HQ and Gloria Shoreditch for Big Mamma Group. I bring director-level thinking to every brief whether that's leading a pitch, developing a design language from scratch, or supporting a studio team on a live project. I'm comfortable working directly with founders, C-suite clients and international creative teams. Based in London. Available for freelance, consulting and ad-hoc studio support.…Design Director with 15 years creating brand-driven spaces across luxury hospitality, high-end F&B and large-scale commercial interiors. I work independently with studios and direct clients who need senior creative direction from concept and spatial planning through to technical delivery and on-site implementation. My project experience spans five-star hotels, iconic restaurant spaces and global corporate headquarters. Key projects include Mandarin Oriental Mayfair, Snap Inc.'s 12,500 sqm London HQ and Gloria Shoreditch for Big Mamma Group. I bring director-level thinking to every brief whether that's leading a pitch, developing a design language from scratch, or supporting a studio team on a live project. I'm comfortable working directly with founders, C-suite clients and international creative teams. Based in London. Available for freelance, consulting and ad-hoc studio support.

Demet Ogutler

Interior Designer, Creative Director, Architect, +4





Design Director with 15 years creating brand-driven spaces across luxury hospitality, high-end F&B and large-scale commercial interiors. I work independently with studios and direct clients who need senior creative direction from concept and spatial planning through to technical delivery and on-site implementation. My project experience spans five-star hotels, iconic restaurant spaces and global corporate headquarters. Key projects include Mandarin Oriental Mayfair, Snap Inc.'s 12,500 sqm London HQ and Gloria Shoreditch for Big Mamma Group. I bring director-level thinking to every brief whether that's leading a pitch, developing a design language from scratch, or supporting a studio team on a live project. I'm comfortable working directly with founders, C-suite clients and international creative teams. Based in London. Available for freelance, consulting and ad-hoc studio support.…Design Director with 15 years creating brand-driven spaces across luxury hospitality, high-end F&B and large-scale commercial interiors. I work independently with studios and direct clients who need senior creative direction from concept and spatial planning through to technical delivery and on-site implementation. My project experience spans five-star hotels, iconic restaurant spaces and global corporate headquarters. Key projects include Mandarin Oriental Mayfair, Snap Inc.'s 12,500 sqm London HQ and Gloria Shoreditch for Big Mamma Group. I bring director-level thinking to every brief whether that's leading a pitch, developing a design language from scratch, or supporting a studio team on a live project. I'm comfortable working directly with founders, C-suite clients and international creative teams. Based in London. Available for freelance, consulting and ad-hoc studio support.

Available to hire

Design Director with 15 years creating brand-driven spaces across luxury hospitality, high-end F&B and large-scale commercial interiors. I work independently with studios and direct clients who need senior creative direction from concept and spatial planning through to technical delivery and on-site implementation.

My project experience spans five-star hotels, iconic restaurant spaces and global corporate headquarters. Key projects include Mandarin Oriental Mayfair, Snap Inc.'s 12,500 sqm London HQ and Gloria Shoreditch for Big Mamma Group.

I bring director-level thinking to every brief whether that’s leading a pitch, developing a design language from scratch, or supporting a studio team on a live project. I’m comfortable working directly with founders, C-suite clients and international creative teams.

Based in London. Available for freelance, consulting and ad-hoc studio support.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Technical Illustration

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Turkish

Fluent

Italian

Fluent

Work Experience

Senior Designer at SOUL SPACES (multi-project leadership context) / London headquarters and hospitality concepts

January 1, 2024 - December 31, 2024

Led design development and delivery of a 12,558 sqm Cat B fit-out for a global tech company’s London headquarters, integrating brand identity and optimizing user experience. Collaborated with external consultants and design guardians to execute a luxury hotel concept in London, ensuring brand consistency, technical feasibility, and seamless execution. Integrated FF&E, branding, and spatial planning strategies while aligning with global hospitality standards.

Design Director at Demet Ogutler Design (David Collins Studio collaboration)

January 1, 2024 - Present

Assisted in concept development for luxury residential suites and high-end F&B spaces within a global cruise hospitality project. Contributed to spatial planning, FF&E selection, and material curation to create immersive guest experiences aligned with brand aesthetics. Collaborated with project teams to refine bespoke detailing, lighting schemes, and overall ambiance across high-profile hospitality environments.

Senior Designer

January 1, 2024 - Present

Led design development and delivery of a 12,558 sqm Cat B fit-out for a global tech company’s London headquarters, ensuring brand identity integration and user experience optimization. Collaborated with external consultants and design guardians to execute a luxury hotel concept in London, ensuring brand consistency, technical feasibility, and seamless execution. Integrated FF&E, branding, and spatial planning strategies to enhance guest experience while maintaining alignment with global hospitality standards.

Interior Designer at David Collins Studio

January 1, 2024 - Present

Design Director at Soul Spaces

July 1, 2021 - December 1, 2023

Developed long-term business partnerships, particularly with co-working space providers and high-value corporate clients, ensuring repeat business and revenue growth. Worked closely with consultants and on-site teams to translate design concepts into seamless, high-quality project executions. Secured 90% of pitches, generating £3M+ in revenue, by delivering compelling brand-driven concepts that resonated with clients. Mentored and managed a team of designers, ensuring project excellence and creative innovation across multiple workplace projects.

Head Of Design at Soul Spaces

July 1, 2019 - July 1, 2021

Establishing and scaling the design function at a high-growth design & build startup, defining workflows, standards, and operational processes. Mentored and managed a team of designers, ensuring project excellence and creative innovation across multiple workplace projects. Worked closely with consultants and on-site teams to translate design concepts into seamless, high-quality project executions.

Interior Designer at Big Mamma Group

January 1, 2019 - July 1, 2019

Developed and delivered workplace design solutions, collaborating closely with clients and internal teams to meet business objectives. Produced detailed technical drawings and documentation sets, ensuring clarity and precision in project execution.

Head Of Design at SOUL SPACES

July 1, 2018 - July 1, 2021

Established and scaled the design function at a high-growth design & build startup, defining workflows, standards, and operational processes for delivering workplace projects. Mentored and managed a team of designers to maintain project excellence and encourage creative innovation. Coordinated with consultants and on-site teams to translate design concepts into seamless, high-quality results across multiple workplace environments.

Interior Designer at Gorkem Volkan Design Studio

September 1, 2016 - February 1, 2018

Contributed to high-end hospitality and retail projects, ensuring seamless brand integration, material selection, and architectural coordination. Developed FF&E specifications and collaborated with international suppliers to maintain quality and authenticity in design execution.

Interior Designer at Evrenol Architects

January 1, 2015 - December 31, 2015

Developed concepts for commercial and social spaces for the company’s large-scale mixed-use and commercial projects. Prepared presentations and conceptual designs through hand sketching and Adobe Suite.

Interior Designer at SPDO | SPArchitects

January 1, 2015 - December 31, 2015

Produced concept designs and prepared moodboards, material boards and sourced furniture and fixtures. Visualized design ideas quickly using hand sketch and Adobe Suite.

Interior & Product Designer at Transformist Design

January 1, 2012 - December 31, 2014

Interior Designer at BLU Lab

January 1, 2010 - December 31, 2011

Graphic Design Intern at KRETON

January 1, 2004 - January 1, 2005

Graphic design internship involving branding, layouts, and promotional materials.