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Strategic Brand Manager with a Master’s in Fashion Marketing from Italy. Expert in building brand equity through high-fidelity content and sharp market insights. Proven track record in defining brand narratives for a leading global consumer electronics brand (Anker Innovations) and orchestrating complex activity frameworks for international entertainment and art projects. Specialized in translating market trends and consumer data into emotive, high-converting brand stories within remote-first environments.…Strategic Brand Manager with a Master’s in Fashion Marketing from Italy. Expert in building brand equity through high-fidelity content and sharp market insights. Proven track record in defining brand narratives for a leading global consumer electronics brand (Anker Innovations) and orchestrating complex activity frameworks for international entertainment and art projects. Specialized in translating market trends and consumer data into emotive, high-converting brand stories within remote-first environments.

Xiaomeng（Demi）Yang

Content Creator, Brand Strategist, Marketing Strategist

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Strategic Brand Manager with a Master’s in Fashion Marketing from Italy. Expert in building brand equity through high-fidelity content and sharp market insights. Proven track record in defining brand narratives for a leading global consumer electronics brand (Anker Innovations) and orchestrating complex activity frameworks for international entertainment and art projects. Specialized in translating market trends and consumer data into emotive, high-converting brand stories within remote-first environments.…Strategic Brand Manager with a Master’s in Fashion Marketing from Italy. Expert in building brand equity through high-fidelity content and sharp market insights. Proven track record in defining brand narratives for a leading global consumer electronics brand (Anker Innovations) and orchestrating complex activity frameworks for international entertainment and art projects. Specialized in translating market trends and consumer data into emotive, high-converting brand stories within remote-first environments.

Available to hire

Strategic Brand Manager with a Master’s in Fashion Marketing from Italy. Expert in building brand equity through high-fidelity content and sharp
market insights. Proven track record in defining brand narratives for a leading global consumer electronics brand (Anker Innovations) and
orchestrating complex activity frameworks for international entertainment and art projects. Specialized in translating market trends and consumer
data into emotive, high-converting brand stories within remote-first environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Language

English

Advanced

Italian

Beginner

Work Experience

Brand Manager at Anker Innovations

March 1, 2025 - Present

Lead brand strategy and IMC initiatives for eufyCam C35, Smart Display, and Baby Appliances; translate technical specs into persona-driven storytelling; develop actionable premium content frameworks for global markets; steward remote, multi-vendor production and cross-border collaboration.

Creative Producer (Project-based) at ARTISYNX

January 1, 2025 - October 1, 2025

Directed cross-market creative production; built end-to-end content pipelines; supported global campaigns and IP storytelling; collaborated with multi-timezone teams to ensure consistent brand identity.

Brand Content Strategist at DONATELLA SPAZIANI STUDIO

October 1, 2023 - October 1, 2024

Defined brand narratives and content strategies; aligned creative concepts with execution; modernized archival assets into high-end digital content series; bridged international teams for cohesive brand voice.

Guest Curator at National Roman Museum

October 1, 2023 - December 1, 2023

Co-curated the 'Fashion & Antiquity' exhibition; authored interpretative texts for 24 classical artifacts, bridging historical heritage with modern fashion aesthetics.

Communication & Content Lead at TED x SapienzaU

April 1, 2023 - May 1, 2024

Directed the 'Back to Zero' social campaign; developed platform-specific 'hook-driven' video series; localized the TEDx brand voice for the Rome market.