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Digital Marketing Manager | Marketing & Real Estate Professional Digital Marketing Manager with experience in digital advertising, social media marketing, content creation, and lead generation, primarily within the…

About

Digital Marketing Manager | Marketing & Real Estate Professional

Digital Marketing Manager with experience in digital advertising, social media marketing, content creation, and lead generation, primarily within the real estate and retail industries.

I hold diplomas in Business Administration (Marketing Major) and Real Estate Transactions, which have allowed me to build a career combining marketing, sales, and customer service.

Over the years, I’ve been involved in every stage of the marketing process, from creating content and editing videos to managing Google Ads and Meta Ads campaigns, generating leads, and maintaining website content.

My experience also includes working as a licensed real estate agent, giving me a strong understanding of client relationships, sales processes, and the challenges businesses face when trying to attract and convert new customers.

I enjoy being involved in the entire marketing process, from planning campaigns and creating content to analyzing results and improving performance. Whether it’s promoting a property, managing advertising campaigns, or building a stronger online presence for a business, I take pride in creating marketing that is both creative and results-driven.

Currently based in Alberta, Canada.

Languages: English & Portuguese.

  • 5 years' experience
  • Joined October 2025

Languages

  • EnglishFluent
  • PortugueseFluent

Industry experience

  • Real Estate & Construction
  • Media & Entertainment
  • Professional Services
  • Software & Internet
  • Education

Work experience· 4 roles

Digital Marketing Manager · JL Investe ImóveisSep 2025 – Present · 1 yr 3 mos

Promoted to Digital Marketing Manager; expanded responsibilities across digital advertising, lead generation, website management, CRM coordination, and marketing strategy for a real estate agency serving Salto, Itu, Indaiatuba, and surrounding markets. Managed Google Ads and Meta Ads campaigns with monthly budgets exceeding CAD 1,700. Generated approximately 180–270 inquiries per month and 50–80 qualified leads. Developed and maintained Google Business Profile visibility on Google Search and Maps. Built and maintained the agency website (pages, banners, blog publishing, property listings). Produced professional video marketing content for residential properties and construction projects. Extended campaign reach beyond Salto to attract buyers in Itu, Indaiatuba, and Cabreúva SP. Ensured ad account compliance with platform policies; coordinated lead distribution and marketing initiatives for a team of five real estate professionals.

Social Media Marketing Specialist · JL Investe ImóveisAug 2024 – Sep 2025 · 1 yr 2 mos

Created and managed content across Facebook, Instagram, and TikTok; developed social media campaigns to increase audience engagement and visibility. Assisted with PPC advertising campaigns and online lead generation initiatives. Supported brand awareness and online marketing efforts.

Digital Marketing Specialist (Contractor) · Candy Heaven LtdFeb 2023 – Apr 2024 · 1 yr 3 mos

Developed and managed social media marketing campaigns to increase brand awareness and customer engagement; launched Instagram and Facebook business accounts from zero; produced marketing assets; managed paid social media advertising campaigns with weekly CAD budgets 50–200; conducted on-site product photography sessions; designed and published brand content across Facebook and Instagram using Adobe Photoshop; produced professional video marketing content; planned seasonal promotions and giveaways; executed Google Ads campaigns; conducted market research, monitored campaign performance, and provided marketing recommendations to support growth.

Licensed Real Estate Agent · Self-EmployedMay 2017 – Jul 2019 · 2 yrs 3 mos

Education

Business Administration Diploma (Marketing Major) · SAIT2030 – 2022
Real Estate Transactions Technician Diploma · IB REP (Brazilian Institute of Real Estate Education)2030 – 2017

Certifications and awards· 5

Hootsuite Social Media Marketing Certification2030 – 2026
Adobe Photoshop Certification2023 – 2024
HubSpot Email Marketing Certification2030 – 2026
HubSpot Inbound Sales Certification2030 – 2026

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