Marketing Specialist at VJ Coach

Responsibilities include: → Brand Identity & Messaging Development: Defining and developing the brand’s visual and verbal identity from the ground up, including brand book creation, communication tone, and visual style guidelines. Adapting messaging tone and content format for professional audiences on LinkedIn, balancing clarity, warmth, and strategic positioning → Content Creation (Short-Form, Copywriting & Visual): Producing social media content for LinkedIn: • post creation and design (Canva) • copywriting aligned with brand tone • video editing (CapCut, Premiere Pro) → Social Media Strategy, Management & Analytics Reports: Planning and publishing content strategically. Monitoring engagement to refine content direction and analytics report. → Lead Generation & LinkedIn Sales Workflow: Built a targeted lead list of 200+ contacts in a few days using AI tools, manual research, and profile analysis. → Market & Audience Research: Conducted research on local job market dynamics for diverse cities in Finland, including target audience needs, and financial/environmental context to support business launch and positioning decisions. → Content Calendar Management: Organizing and tracking social media posts in Trello to ensure consistent, strategic content creation. → Brand Campaign Execution: Translating brand identity into real content output, moving from concept → messaging → visual identity → publishing.

Content Creator at Trustmary

Responsibilities included: → Video Production and Content Creation: Produced videos for TikTok and LinkedIn based on both original ideas and repurposed content. Recorded and edited videos that followed the brand guidelines and tone of voice. Wrote engaging descriptions and selected relevant hashtags for videos to enhance visibility. • video recording (iPhone, Canon EOS M50) • video editing (Premiere Pro, Capcut, Zeemo) • created visual materials such as posters/posts (Canva) → Content Repurposing: Authored a blog post and transformed it into a multi-platform campaign - including social media posts, an email newsletter, and video content. Demonstrated the ability to align content across B2B communication channels, tailoring messaging for professional audiences. → Marketing Strategy Development: Created a framework for a social media marketing strategy. This included platform-specific tactics, and targeting the B2B audience. → Social Media Management: Scheduled and posted a dozen videos on the company’s TikTok account and monitored their engagement. Proposed 30 creative video content ideas to support and grow the brand’s online presence. → B2B Marketing Experience: Gained hands-on experience in B2B marketing, including adapting tone and messaging for business-focused platforms such as LinkedIn, TikTok, and email.

Marketing Content Creator & Social Media Manager at JAMK

Service design and content creation for JAMK IB Instagram, social media campaigns, social platform monitoring and analytics

Marketing Coordinator at Experience Workshop

→ Content creation: Video recording and production, photography, editing of advertising posters; incorporating shooting and editing videos for brand promotion. → Analysis and management of existing channels: Creation and refinement of Google business card profiles; involving social media management and company analysis. → Verification and improvement of data analysis: Utilizing Google Console and Analytics for monitoring results and metrics; related to market analysis and planning a marketing strategy. → Recommendations for improving brand and product visibility: Employing strategic keyword usage to enhance visibility; integral to working on and executing the marketing strategy. → Search engine optimization of keywords: Analyzing and creating a list of keywords, developing a strategy for their implementation on websites; a part of the planning and execution phase. → Implementation of events.