Available to hire
Hi there! I’m Denise Gene—a creative digital strategist and visual storyteller with 10+ years shaping content, imagery, and brand narratives for fashion and lifestyle brands. I bring an editorial eye, cinematic visual direction, and a knack for building cohesive digital identities across social, e-commerce, and content platforms.
I blend hands-on content creation with strategic rigor from Condé Nast to startup brands, building cohesive digital identities across social, e-commerce, and content platforms while elevating brand storytelling through editorial-grade visuals.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Fluent
Chinese
Fluent
French
Intermediate
Spanish; Castilian
Beginner
Work Experience
Founder & Creative Director at Big D Pups
January 1, 2022 - PresentBuilt a lifestyle-driven brand identity using cinematic photography, first-person narrative, and curated social grids to establish emotional connection and trust. Art-directed and produced original photo, video, and written content, maintaining a cohesive visual language across Instagram and owned channels. Created 150+ editorial-style pet profiles (stills, video, copy) for Tobie’s Small Dog Rescue, achieving a 100% adoption rate through consistent storytelling and visual cohesion.
Founder & Creative Director at THE IRREVERENT
January 1, 2020 - January 1, 2022Defined brand aesthetic and visual identity rooted in editorial fashion and modern luxury. Curated and produced high-volume imagery (stills, video, copy) for Instagram, site, and campaigns, ensuring tonal and visual consistency. Collaborated with influencers and creatives to expand reach while preserving a cohesive, cinematic brand language.
Digital Manager, Global & US Sally Hansen at Coty Inc.
January 1, 2018 - January 1, 2018Led visual and content direction for global digital campaigns across social, paid, and owned platforms. Partnered with creative, editorial, and regional teams to ensure consistent brand expression across markets. Relaunched the global digital content roadmap, aligning imagery, tone, and storytelling across channels.
Digital Manager, Global & US at Coty Inc. (Sally Hansen)
January 1, 2018 - January 1, 2018Led visual and content direction for global digital campaigns across social, paid, and owned platforms. Partnered with creative, editorial, and regional teams to ensure consistent brand expression across markets. Relaunched the global digital content roadmap, aligning imagery, tone, and storytelling across channels.
Senior Manager, Global Digital Marketing at Clarins Group
January 1, 2016 - January 1, 2018Oversaw visual identity and digital content strategy for US e-commerce and global markets. Developed multimedia brand guidelines to ensure consistent visual storytelling and localized execution.
Marketing Manager (MM), Digital Platforms (Promoted from Associate MM and Assistant MM) at Condé Nast
January 1, 2013 - January 1, 2016Worked within Condé Nast’s editorial ecosystem supporting visually driven digital storytelling across premium fashion and lifestyle media brands. Collaborated with editorial, design, and product teams to enhance digital presentation and audience engagement.
Marketing Manager, Digital Platforms (Promoted from Associate MM and Assistant MM) at Condé Nast
January 1, 2013 - January 1, 2016Worked within Condé Nast’s editorial ecosystem supporting visually driven digital storytelling across premium fashion and lifestyle media brands. Collaborated with editorial, design, and product teams to enhance digital presentation and audience engagement.
Education
Master of Business Administration (MBA) at University of Southern California, Marshall School of Business
January 1, 2018 - January 1, 2020Bachelor of Arts in Economics at Pace University
January 1, 2006 - January 1, 2010Master of Business Administration (MBA) at University of Southern California, Marshall School of Business
January 1, 2018 - January 1, 2020Bachelor of Arts in Economics; Minor: Marketing at Pace University
January 1, 2006 - January 1, 2010Qualifications
Industry Experience
Media & Entertainment, Retail, Professional Services, Consumer Goods, Other
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