Available to hire
Beauty creative with 8+ years of experience driving high-performing digital and e-commerce experiences across global brands. I specialize in graphic design, content strategy, art direction, and photography—helping brands communicate through compelling visuals that support growth.
Experience Level
Language
English
Fluent
Work Experience
Senior Brand Designer at RMIT University (Coco & Eve)
June 2, 2023 - PresentLed creative strategy and execution across D2C, retail, marketplace, and social. Launched campaigns and product drops from conceptualisation to live performance. Directed in-house and external production for performance-focused creative assets (static/video ads, EDMs, PDPs, banners, packshots), optimizing for ROI and conversion. Owned cross-functional stakeholder coordination, timelines, and prioritization to ensure on-time delivery and measurable campaign outcomes.
Senior Brand Designer at Coco & Eve
June 1, 2023 - PresentLed creative strategy and execution across D2C, retail, marketplace and social; launching campaigns and product drops from conceptualisation to live performance. Directed in-house and external production to deliver high-performing creative assets (static/video ads, EDMs, PDPs, banners, packshots), optimised for ROI and conversion. Owned cross-functional stakeholder coordination, timelines and prioritization to ensure on-time delivery and measurable campaign outcomes.
Digital Designer at Sand & Sky
January 1, 2022 - May 1, 2023Partnered with brand and design leadership to shape creative direction for global campaigns, ensuring consistent and scalable brand execution. Produced performance-driven digital assets (static/video ads, EDMs, web) optimised for traffic engagement, and conversion across D2C channels. Conceptualised and produced trend-led social content for Instagram and TikTok. Delivered retail and marketplace-ready assets to support global distribution and brand consistency.
Skills Visual Designer (Freelance) at SK-II
August 1, 2021 - December 31, 2021Art directed and designed digital assets for SK-II e-commerce project launches and campaigns in Japan (Rakuten) and China (Tmall), including banners, landing pages, and product thumbnails. Collaborated with cross-functional teams (designers, project managers) to ensure consistency and visual novelty. Produced localized and campaign-ready creative while managing project execution from concept through delivery.
Visual Designer (Freelance) at SK-II
August 1, 2021 - December 1, 2021Art direction, digital design, video editing and photography; produced and localised digital visual design assets such as banners, landing pages, product thumbnails for SK-II e-commerce project launches and campaigns in Japan (Rakuten) and China (Tmall). Collaborated with cross-functional teams to ensure visuals are on-brand and fresh.
Content Production Executive at Kylie DTC APAC
March 1, 2021 - July 1, 2021Managed marketing calendar and site merchandising for Kylie AU DTC, coordinating with global stakeholders. Executed and localised multi-channel content strategies across web, email, SMS, and social while balancing global brand consistency with regional market relevance to drive engagement and conversion.
Assistant Regional E-commerce at L'Oréal
July 1, 2018 - November 30, 2020Produced creative digital content for South APAC countries for Maybelline, L'Oréal Paris, and Garnier. Delivered graphics and e-commerce experience for Shop-in-Shop initiatives (e.g., Shopee, Lazada) for 70+ product launches across the region. Coordinated timelines and production of product packshots and A+ content, managing vendors and creative agencies to ensure efficiency and accuracy.
Assistant Regional E-commerce Merchandiser at L’Oréal
July 1, 2018 - November 1, 2020Produced creative digital content for South APAC countries for Maybelline, L'Oreal Paris and Garnier. Delivered seamless graphics and successful e-commerce experiences for all 3 brands’ Shop-in-Shop (Shopee, Lazada and more) for more than 70 product launches. Coordinated timelines, processes and production of product packshots and A+ content, and managed various vendors and creative agencies to ensure efficiency and accuracy.
Education
Bachelor of Design (Communication Design) with Distinction at Temasek Polytechnic
January 1, 2012 - January 1, 2015Diploma in Communications and Media Management at Temasek Polytechnic
January 11, 2030 - June 5, 2026Certificate in Interior Design (3D Visualisation) at NAFA
January 1, 2022 - January 1, 2022Bachelor of Design (Communication Design) at RMIT University
January 1, 2015 - January 1, 2017Diploma in Communications and Media Management at Temasek Polytechnic
January 1, 2012 - January 1, 2015Certificate in Interior Design (3D Visualisation) at Nafa
January 1, 2022 - January 1, 2023User Experience Design at Vertical Institute
January 1, 2022 - January 1, 2026Qualifications
Bachelor of Design (Communication Design) with Distinction
January 1, 2012 - January 1, 2015Diploma in Communications and Media Management
January 11, 2030 - June 5, 2026Certificate in Interior Design (3D Visualisation)
January 1, 2022 - January 1, 2022Bachelor of Design (Communication Design) with Distinction
January 1, 2015 - January 1, 2017Diploma in Communications and Media Management
January 1, 2012 - January 1, 2015Certificate in Interior Design (3D Visualisation)
January 1, 2022 - January 1, 2023User Experience Design
January 1, 2022 - January 1, 2026Industry Experience
Consumer Goods, Retail, Media & Entertainment, Software & Internet, Professional Services, Education
Experience Level
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