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Hi, I’m Denise Tan, an experienced brand designer passionate about beauty, visuals, and storytelling. With 8+ years driving digital and e‑commerce experiences for global brands, I specialize in graphic design, content strategy, art direction, and photography to help brands communicate compelling stories through visuals and content. I love collaborating cross-functionally to turn ideas into high‑performing assets—from static and video ads to EDMs, PDPs, banners, and packshots—optimizing for ROI and conversion. I’m skilled at guiding creative direction across D2C, retail, and marketplace channels and crafting trend-led content that stays consistent with global brand standards while resonating with regional audiences.…Hi, I’m Denise Tan, an experienced brand designer passionate about beauty, visuals, and storytelling. With 8+ years driving digital and e‑commerce experiences for global brands, I specialize in graphic design, content strategy, art direction, and photography to help brands communicate compelling stories through visuals and content. I love collaborating cross-functionally to turn ideas into high‑performing assets—from static and video ads to EDMs, PDPs, banners, and packshots—optimizing for ROI and conversion. I’m skilled at guiding creative direction across D2C, retail, and marketplace channels and crafting trend-led content that stays consistent with global brand standards while resonating with regional audiences.

Denise Tan

Brand Designer, Graphic Designer, Art Director, +2

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Hi, I’m Denise Tan, an experienced brand designer passionate about beauty, visuals, and storytelling. With 8+ years driving digital and e‑commerce experiences for global brands, I specialize in graphic design, content strategy, art direction, and photography to help brands communicate compelling stories through visuals and content. I love collaborating cross-functionally to turn ideas into high‑performing assets—from static and video ads to EDMs, PDPs, banners, and packshots—optimizing for ROI and conversion. I’m skilled at guiding creative direction across D2C, retail, and marketplace channels and crafting trend-led content that stays consistent with global brand standards while resonating with regional audiences.…Hi, I’m Denise Tan, an experienced brand designer passionate about beauty, visuals, and storytelling. With 8+ years driving digital and e‑commerce experiences for global brands, I specialize in graphic design, content strategy, art direction, and photography to help brands communicate compelling stories through visuals and content. I love collaborating cross-functionally to turn ideas into high‑performing assets—from static and video ads to EDMs, PDPs, banners, and packshots—optimizing for ROI and conversion. I’m skilled at guiding creative direction across D2C, retail, and marketplace channels and crafting trend-led content that stays consistent with global brand standards while resonating with regional audiences.

Available to hire

Hi, I’m Denise Tan, an experienced brand designer passionate about beauty, visuals, and storytelling. With 8+ years driving digital and e‑commerce experiences for global brands, I specialize in graphic design, content strategy, art direction, and photography to help brands communicate compelling stories through visuals and content.

I love collaborating cross-functionally to turn ideas into high‑performing assets—from static and video ads to EDMs, PDPs, banners, and packshots—optimizing for ROI and conversion. I’m skilled at guiding creative direction across D2C, retail, and marketplace channels and crafting trend-led content that stays consistent with global brand standards while resonating with regional audiences.

Skills

Email Design

Web Design

Experience Level

Email Design

Expert

Web Design

Expert

Language

English

Fluent

Work Experience

Senior Brand Designer at Coco & Eve

June 1, 2023 - Present

Led creative strategy and execution across D2C, retail, marketplace and social; launching campaigns and product drops from conceptualisation to live performance. Directed in-house and external production to deliver high-performing creative assets (static/video ads, EDMs, PDPs, banners, packshots), optimised for ROI and conversion. Owned cross-functional stakeholder coordination, timelines and prioritization to ensure on-time delivery and measurable campaign outcomes.

Digital Designer at Sand & Sky

January 1, 2022 - May 1, 2023

Partnered with brand and design leadership to shape creative direction for global campaigns, ensuring consistent and scalable brand execution. Produced performance-driven digital assets (static/video ads, EDMs, web) optimised for traffic engagement, and conversion across D2C channels. Conceptualised and produced trend-led social content for Instagram and TikTok. Delivered retail and marketplace-ready assets to support global distribution and brand consistency.

Visual Designer (Freelance) at SK-II

August 1, 2021 - December 1, 2021

Art direction, digital design, video editing and photography; produced and localised digital visual design assets such as banners, landing pages, product thumbnails for SK-II e-commerce project launches and campaigns in Japan (Rakuten) and China (Tmall). Collaborated with cross-functional teams to ensure visuals are on-brand and fresh.

Content Production Executive at Kylie DTC APAC

March 1, 2021 - July 1, 2021

Managed marketing calendar and site merchandising for Kylie AU DTC, coordinating with global stakeholders. Executed and localised multi-channel content strategies across web, email, SMS, and social while balancing global brand consistency with regional market relevance to drive engagement and conversion.

Assistant Regional E-commerce Merchandiser at L’Oréal

July 1, 2018 - November 1, 2020

Produced creative digital content for South APAC countries for Maybelline, L'Oreal Paris and Garnier. Delivered seamless graphics and successful e-commerce experiences for all 3 brands’ Shop-in-Shop (Shopee, Lazada and more) for more than 70 product launches. Coordinated timelines, processes and production of product packshots and A+ content, and managed various vendors and creative agencies to ensure efficiency and accuracy.