Available to hire
Hello! I’m Denitsa, a creative, results-driven digital marketing specialist with a background in international relations. I thrive on building brands through compelling content, smart social media strategies, and authentic influencer partnerships. I’m fluent in English and Bulgarian, with a knack for turning data into actionable campaigns.
I’m passionate about shaping purpose-led brands that connect with people on an emotional level, and I love collaborating across teams to deliver engaging campaigns from concept to execution.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Language
Bulgarian
Fluent
English
Fluent
German
Beginner
French
Beginner
Work Experience
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentResponsible for creative and result-driven digital marketing activities. Skilled in content creation, social media strategy (Meta, TikTok, Instagram Reels), influencer communication, and campaign planning.
Professional Make-up Artist & Brow Specialist at Brow Bar
May 1, 2025 - August 6, 2025Managed marketing activities for the Bulgarian market of a leading European beauty e-commerce platform. Developed and executed social media campaigns on Instagram, TikTok, and Facebook. Collaborated with influencers and content creators for product promotions and brand awareness. Analyzed campaign performance using Google Analytics and Meta Business tools. Provided professional beauty services, consultations, and brow/lash lamination. Built strong client relationships and maintained an organized, aesthetic workspace. Gained in-depth knowledge of cosmetic products and customer experience.
Customer Support Agent at Telus International
May 1, 2022 - August 6, 2025Supported English-speaking customers via email and chat for a tech client. Solved account and product issues efficiently and with empathy.
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentResponsible for digital marketing initiatives, focusing on content creation, social media strategy, and influencer communications within the beauty industry. Utilizing analytics and digital advertising tools to enhance brand engagement and campaign effectiveness.
Professional Makeup Artist & Brow Specialist at Brow Bar
May 1, 2025 - August 6, 2025Managed marketing activities for the Bulgarian market of a leading European beauty e-commerce platform. Developed and executed social media campaigns across Instagram, TikTok, and Facebook. Collaborated with influencers and content creators for product promotions and brand awareness. Analyzed campaign performance using Google Analytics and Meta Business tools. Provided professional beauty services including consultations and brow/lash lamination. Maintained strong client relationships and organized an aesthetic workspace. Gained in-depth knowledge of cosmetic products and customer experience.
Customer Support Agent at Telus International
May 1, 2022 - August 6, 2025Supported English-speaking customers via email and chat for a tech client. Resolved account and product issues efficiently and with empathy.
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentManaging digital marketing campaigns and activities, focusing on social media strategy and influencer collaborations to promote the brand and products.
Professional Makeup Artist & Brow Specialist at Brow Bar
May 1, 2025 - August 6, 2025Managed marketing activities for the Bulgarian market of a leading European beauty e-commerce platform. Developed and executed social media campaigns across Instagram, TikTok, and Facebook. Collaborated with influencers and content creators for product promotions and brand awareness. Analyzed campaign performance using Google Analytics and Meta Business tools. Supported website content updates, product launches, and CRM campaigns. Provided professional beauty services including consultations and brow/lash lamination. Built strong client relationships and maintained an organized and aesthetic workspace. Gained in-depth knowledge of cosmetic products and customer experience.
Customer Support Agent at Telus International
May 1, 2022 - August 6, 2025Supported English-speaking customers via email and chat for a tech client. Solved account and product issues with efficiency and empathy.
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentDevelop and execute digital marketing strategies and campaigns focused on social media marketing. Lead content creation and customer communication initiatives to enhance brand awareness and engagement.
Professional Makeup Artist & Brow Specialist at Brow Bar
May 1, 2025 - September 1, 2025Managed marketing activities for the Bulgarian market of a leading European beauty e-commerce platform. Developed and executed social media campaigns across Instagram, TikTok, and Facebook. Collaborated with influencers and content creators for product promotions and brand awareness. Analyzed campaign performance using Google Analytics and Meta business tools. Provided professional beauty services, consultations, and performed brow and lash lamination. Built strong client relationships and maintained an organized and aesthetic workspace.
Customer Support Agent at Telus International
May 1, 2022 - September 1, 2025Supported English-speaking customers via email and chat for a tech client. Efficiently resolved account and product issues with empathy and professionalism.
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentManage marketing activities for the Bulgarian market of a leading European beauty e-commerce platform. Develop and execute social media campaigns across Instagram, TikTok, and Facebook. Collaborate with influencers and content creators for product promotions and brand awareness. Analyze campaign performance using Google Analytics and Meta Business Tools. Support website content updates, product launches, and CRM campaigns.
Brow Bar – Professional Makeup Artist & Brow Specialist at Brow Bar
May 31, 2025 - October 9, 2025Provide professional makeup artistry and brow services; manage marketing activities for the Bulgarian market of a leading European beauty e-commerce platform.
Customer Support Agent at Tech Client (via email & chat)
May 31, 2022 - October 9, 2025Supported English-speaking customers via email and chat for a tech client; resolved account and product issues with efficiency and empathy.
Digital Marketing Specialist at Pink Panda International
October 1, 2024 - PresentDevelop and execute social media campaigns across Instagram, TikTok, and Facebook; collaborate with influencers and content creators for product promotions and brand awareness; analyze campaign performance using Google Analytics and Meta tools; support website content updates, product launches, and CRM campaigns.
Brow Bar Professional Makeup Artist & Brow Specialist at Brow Bar
May 31, 2025 - October 9, 2025Marketing activities for the Bulgarian market to a leading European beauty e-commerce platform; Develop and execute social media campaigns across Instagram, TikTok, and Facebook; Collaborate with influencers and content creators for product promotions and brand awareness; Analyze campaign performance using Google Analytics and Meta Tools; Support website content updates, product launches, and CRM campaigns.
Digital Marketing Specialist / Social Media Manager at Pink Panda International
October 1, 2024 - October 30, 2025Creative and results-driven Digital Marketing Specialist responsible for developing and executing social media campaigns across Instagram, TikTok, and Facebook, collaborating with influencers, managing content creation, and analyzing performance using Google Analytics and Meta tools. Supported website content updates and CRM campaigns.
Professional Makeup Artist & Brow Specialist at Brow Bar
May 31, 2025 - May 31, 2025Professional makeup artistry and brow/lash services for the Bulgarian market; developed social media content and campaigns, collaborated with influencers, conducted client consultations, and maintained an organized, aesthetically pleasing workspace. Built strong client relationships and gained in-depth knowledge of cosmetic products and customer experience.
Customer Support Agent (English-speaking)
May 31, 2022 - May 31, 2022Supported English-speaking customers via email and chat for a tech client; solved account and product issues with efficiency and empathy.
Education
Bachelor’s Degree in International Relations at University of National and World Economy (UNWE), Sofia, Bulgaria
September 1, 2021 - June 1, 2025Digital Marketing Program at SoftUni – Sofia, Bulgaria
November 1, 2023 - June 1, 2024High School Diploma at Romain Rolland Foreign Language School – Stara Zagora, Bulgaria
September 1, 2016 - May 1, 2021Bachelor’s Degree in International Relations at University of National and World Economy (UNWE), Sofia, Bulgaria
September 1, 2021 - June 1, 2025Digital Marketing Program at SoftUni – Sofia, Bulgaria
November 1, 2023 - June 1, 2024High School Diploma at Romain Rolland Foreign Language School – Stara Zagora, Bulgaria
September 1, 2016 - May 1, 2021Bachelor’s Degree in International Relations at University of National and World Economy (UNWE)
September 1, 2021 - June 1, 2025Digital Marketing Program at SoftUni – Sofia, Bulgaria
November 1, 2023 - June 1, 2024High School Diploma at Romain Rolland Foreign Language School – Stara Zagora
September 1, 2016 - May 1, 2021Bachelor’s Degree in International Relations at University of National and World Economy (UNWE), Sofia, Bulgaria
September 1, 2021 - June 1, 2025Digital Marketing Program at SoftUni – Sofia, Bulgaria
November 1, 2023 - June 1, 2024High School Diploma at Romain Rolland Foreign Language School – Stara Zagora, Bulgaria
September 1, 2016 - May 1, 2021Bachelor's Degree in International Relations at University of National and World Economy (UNWE)
September 1, 2016 - May 31, 2021Digital Marketing Program at SoftUni
November 1, 2023 - June 1, 2024Bachelor’s Degree in International Relations at University of National and World Economy (UNWE)
September 1, 2016 - May 31, 2021Digital Marketing Program at SoftUni
September 1, 2021 - June 30, 2025Bachelor's Degree in International Relations at University of National and World Economy (UNWE)
September 1, 2016 - May 31, 2021Digital Marketing Program at SoftUni
November 1, 2023 - June 1, 2024Qualifications
Digital Marketing Certificate, SoftUni
January 11, 2030 - August 6, 2025CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - August 6, 2025Professional Make-up Artist, Make-up Academy by Tania Hristova
January 11, 2030 - August 6, 2025Master in Brow & Lash Lamination – Inlei Academy
January 11, 2030 - August 6, 2025Computer Literacy Certificate – Ministry of Education
January 11, 2030 - August 6, 2025Digital Marketing Certificate
January 11, 2030 - August 6, 2025CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - August 6, 2025Professional Makeup Artist
January 11, 2030 - August 6, 2025Master in Brow & Lash Lamination
January 11, 2030 - August 6, 2025Computer Literacy Certificate – Ministry of Education
January 11, 2030 - August 6, 2025Digital Marketing Certificate
January 11, 2030 - August 6, 2025CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - August 6, 2025Professional Makeup Artist
January 11, 2030 - August 6, 2025Master in Brow & Lash Lamination
January 11, 2030 - August 6, 2025Computer Literacy Certificate – Ministry of Education
November 30, 0002 - August 6, 2025Digital Marketing Certificate - SoftUni
January 11, 2030 - September 1, 2025CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - September 1, 2025Professional Makeup Artist – Makeup Academy by Tania Hristova
January 11, 2030 - September 1, 2025Master in Brow & Lash Lamination – Inlei Academy
January 11, 2030 - September 1, 2025Computer Literacy Certificate – Ministry of Education
January 11, 2030 - September 1, 2025CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - October 9, 2025Digital Marketing Certificate – SoftUni
November 1, 2023 - June 1, 2024Digital Marketing Certification
September 1, 2021 - October 9, 2025Certificate in Advanced English (CAE) – Cambridge
January 11, 2030 - October 9, 2025Master in Brow & Lash Lamination
January 11, 2030 - October 9, 2025Digital Marketing Certificate
November 1, 2023 - June 1, 2024CAE – Cambridge Certificate in Advanced English (C1)
January 11, 2030 - October 30, 2025Professional Make-up Artist
January 11, 2030 - October 30, 2025Master in Brow & Lash Lamination
January 11, 2030 - October 30, 2025Industry Experience
Retail, Consumer Goods, Media & Entertainment, Professional Services, Education, Software & Internet
In order to create more engagement for makeup and cosmetics campaigns, I am in charge of Pink Panda’s social media:
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