Dennis Gu

Lead CRM and lifecycle marketing strategy for a large academic health system, managing segmented email and SMS programs that drive patient acquisition, engagement, and retention across critical care pathways. Improved patient engagement and conversion rates by designing and deploying automated email and SMS lifecycle campaigns across acquisition, onboarding, and retention stages. Built scalable lifecycle communication systems by partnering with clinical, digital, and operations teams to automate outreach programs.

Owned end-to-end email and SMS CRM strategy for Clark's Americas, managing lifecycle campaigns, automation flows, segmentation, and performance optimization across ecommerce and retail channels. Drove $3M+ in SMS-attributed revenue by scaling lifecycle marketing programs and optimizing segmentation, execution, and automated messaging across email and SMS. Increased subscriber base to 500K+ through targeted acquisition campaigns and lifecycle-triggered messaging flows. Built and optimized automated lifecycle flows (welcome, abandoned cart, browse abandonment, post-purchase, win-back) and improved CTR/CVR through structured A/B testing and targeted messaging. Ensured 100% campaign accuracy and on-time deployment by managing QA, deployment, and cross-functional workflows. Developed segmentation strategies based on behavioral, transactional, and engagement data to improve targeting and revenue.

Supported digital marketing and CRM initiatives for international education programs, focusing on campaign execution, lead generation, and lifecycle engagement. Executed multi-channel campaigns including email marketing deployments and paid digital campaigns to support lead generation and conversion goals. Improved email campaign performance via segmentation, targeting, and A/B testing. Increased PPC lead generation and organic traffic through content and SEO enhancements. Supported lifecycle communication strategies for prospective student engagement.