Greetings! I am an experienced marketer with a proven track record in managing multichannel marketing campaigns, developing influencer marketing programs, and orchestrating events and public relations initiatives. Let's connect! I strive to lead marketing efforts that increase product visibility, revenue growth, and consumer engagement through strategic planning and coordinated campaigns across online, social, and retail channels. I have a strong background in building and maintaining relationships with Key Opinion Leaders (KOLs), bloggers, and media outlets to expand brand networks and improve media coverage. My experience includes influencer program management, campaign execution, sales support, and analytics to ensure business and revenue objectives are met consistently.

Greetings! I am an experienced marketer with a proven track record in managing multichannel marketing campaigns, developing influencer marketing programs, and orchestrating events and public relations initiatives. Let's connect! I strive to lead marketing efforts that increase product visibility, revenue growth, and consumer engagement through strategic planning and coordinated campaigns across online, social, and retail channels. I have a strong background in building and maintaining relationships with Key Opinion Leaders (KOLs), bloggers, and media outlets to expand brand networks and improve media coverage. My experience includes influencer program management, campaign execution, sales support, and analytics to ensure business and revenue objectives are met consistently.

Available to hire

Greetings! I am an experienced marketer with a proven track record in managing multichannel marketing campaigns, developing influencer marketing programs, and orchestrating events and public relations initiatives. Let’s connect! I strive to lead marketing efforts that increase product visibility, revenue growth, and consumer engagement through strategic planning and coordinated campaigns across online, social, and retail channels.

I have a strong background in building and maintaining relationships with Key Opinion Leaders (KOLs), bloggers, and media outlets to expand brand networks and improve media coverage. My experience includes influencer program management, campaign execution, sales support, and analytics to ensure business and revenue objectives are met consistently.

See more

Work Experience

Manager Regional Marketing at MYFIRST TECHS SDN BHD
March 1, 2024 - Present
Managed regional marketing across key markets including Singapore, Malaysia, UK, and Australia by formulating and executing integrated marketing strategies to support both commerce and retail teams. Strategically planned and oversaw marketing campaigns aligned with company goals to drive product visibility, revenue growth, and consumer engagement. Led creation, management, and execution of marketing collateral across online, social, and retail channels, ensuring brand consistency. Identified target audiences and developed tailored marketing initiatives including live events, exhibitions, influencer collaborations, and strategic partnerships. Built and maintained relationships with Key Opinion Leaders (KOLs), bloggers, and media outlets to expand the brand's network and improve media coverage. Successfully drove leads and conversions through well-coordinated campaigns designed to maximize sales and brand awareness.
Creators Collective Program & Campaign Manager (MY) at Clozette (M) Sdn Bhd
October 31, 2023 - September 3, 2025
Ensured Clozette Creators Collective Program achieved its business and revenue objectives. Oversaw and championed program management practices and methodology. Served as the primary communication point for Clozette and influencers. Supported sales teams with influencer recommendations, costing, and insights to propose suitable influencers to clients. Ensured smooth execution of influencer-led campaigns and meeting of KPIs by working with internal stakeholders, external clients, and influencer liaisons. Reviewed analytics and metrics to report on campaign performance and developed campaign post-mortems to guide future optimization.
Marketing Manager at RX Click Global Solutions Sdn Bhd
February 28, 2023 - September 3, 2025
Led marketing efforts aimed at enhancing outreach and user engagement for a proprietary mobile platform focused on the pharmacy sector. Managed content marketing, WhatsApp marketing with an average open rate of 70%, influencer collaborations, and on-ground activations with an average CPI of RM1, among other strategies.
Genre Manager at Tamago (Astro)
December 31, 2018 - September 3, 2025
Established and cultivated the Malaysian segment for livestreaming, overseeing recruitment and management of content creators while developing a content program. Supported marketing efforts through social and digital promotions and produced a weekly livestreaming show. Conducted analytics assessments to enhance performance and ensure positive ROI. Built a segment comprising 60 channels streaming content daily within five months.
Marketing Manager at 12 Medias Sdn Bhd
July 31, 2018 - September 3, 2025
Successfully pitched and secured clients and assumed a leadership role in strategic planning and coordination across all teams to execute multiple integrated marketing campaigns spanning social media and ads, in-app advertisements, on-ground events, and EDM. Initiated and developed an influencer program which became a primary revenue source for the company.
Business Development Executive at Rainwalker Ecosystems Sdn Bhd
December 31, 2016 - September 3, 2025
Handled business development and sales for Belum Adventure Camp & Laketown Adventure Park, executing ‘Green Ranger’ camps and other on-ground initiatives.
Business Development Executive at GSRT Trainings Sdn Bhd
October 31, 2013 - September 3, 2025
Handled business development and B2B sales for HRDF endorsed training.
Projects Executive at Youth Asia Sdn Bhd
December 31, 2010 - September 3, 2025
Executed events and on-ground activations campaigns.
Operations Executive at Don’t Panic Sdn Bhd
March 31, 2009 - September 3, 2025
Supervised production and distribution of company publication. Built, expanded, and onboarded distribution networks. Executed on-ground, campus, and in-store campaigns.

Education

Diploma, Digital Marketing at Shaw Academy
January 1, 2019 - December 31, 2019

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Retail, Software & Internet, Professional Services, Travel & Hospitality