I am a Paid Media Specialist with over 5 years of experience in managing and scaling performance marketing campaigns. My background allows me to craft data-driven strategies that enhance ROI and optimize advertising efforts. I thrive in dynamic environments and enjoy collaborating with teams to achieve business goals. I believe in leveraging technology and creativity to deliver engaging and impactful marketing solutions. In my role, I have honed my skills across multiple platforms, including Meta, Google Ads, and TikTok. My experience with A/B testing and advanced analytics has equipped me to make informed decisions that drive results. I am eager to continue growing in the field of digital marketing and explore new strategies that push boundaries and create meaningful connections with audiences.

I am a Paid Media Specialist with over 5 years of experience in managing and scaling performance marketing campaigns. My background allows me to craft data-driven strategies that enhance ROI and optimize advertising efforts. I thrive in dynamic environments and enjoy collaborating with teams to achieve business goals. I believe in leveraging technology and creativity to deliver engaging and impactful marketing solutions. In my role, I have honed my skills across multiple platforms, including Meta, Google Ads, and TikTok. My experience with A/B testing and advanced analytics has equipped me to make informed decisions that drive results. I am eager to continue growing in the field of digital marketing and explore new strategies that push boundaries and create meaningful connections with audiences.

Available to hire

I am a Paid Media Specialist with over 5 years of experience in managing and scaling performance marketing campaigns. My background allows me to craft data-driven strategies that enhance ROI and optimize advertising efforts. I thrive in dynamic environments and enjoy collaborating with teams to achieve business goals. I believe in leveraging technology and creativity to deliver engaging and impactful marketing solutions.

In my role, I have honed my skills across multiple platforms, including Meta, Google Ads, and TikTok. My experience with A/B testing and advanced analytics has equipped me to make informed decisions that drive results. I am eager to continue growing in the field of digital marketing and explore new strategies that push boundaries and create meaningful connections with audiences.

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Language

Urdu
Fluent
English
Fluent

Work Experience

Paid Media Specialist at Valtech Creative AB
May 1, 2021 - Present
Managed and optimized multi-channel paid media campaigns across Meta, Google Ads, TikTok, LinkedIn, Spotify Ads, and XING Ads. Developed and executed full-funnel performance marketing strategies to improve conversions and customer acquisition. Conducted A/B testing on creatives, audiences, and messaging to improve campaign performance. Monitored, analyzed, and reported campaign performance using Funnel, Looker Studio, and Google Analytics.

Education

Masters in Health Sciences at Linnaeus University
August 1, 2019 - February 28, 2021
BDS (Bachelor of Dental Surgery) at Dow University of Health Sciences
November 1, 2008 - April 30, 2016

Qualifications

BDS (Bachelor of Dental Surgery) Credentials approved by Socialstyrelsen.
January 11, 2030 - April 1, 2026