My journey in PPC started with practical, hands-on work and a deep curiosity about how advertising translates into real profit for a business. Early on I realized that effective marketing isn’t just about turning on campaigns; it’s about understanding the product, the numbers, and the growth logic behind a company. I’ve worked with real businesses across e-commerce, B2B, and service projects, which taught me that every advertising decision must be economically meaningful and measurable. Today I’m a PPC & Performance Marketing Specialist with a clear focus on scalable revenue and sustainable growth, not just managing ad accounts. My core areas include Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), GA4, GTM, and Meta Pixel; funnel analysis and ROAS; structuring accounts for long-term scaling; testing hypotheses, creative concepts, audiences, and bidding strategies; and optimizing budgets to align with business goals. I collaborate with content and design teams to ensure ads reflect the product and brand, and I aim to connect performance marketing with analytics and product strategy, expanding into multi-step funnels, automation, and international markets, especially the DACH region.…My journey in PPC started with practical, hands-on work and a deep curiosity about how advertising translates into real profit for a business. Early on I realized that effective marketing isn’t just about turning on campaigns; it’s about understanding the product, the numbers, and the growth logic behind a company. I’ve worked with real businesses across e-commerce, B2B, and service projects, which taught me that every advertising decision must be economically meaningful and measurable. Today I’m a PPC & Performance Marketing Specialist with a clear focus on scalable revenue and sustainable growth, not just managing ad accounts. My core areas include Google Ads (Search, Shopping, Performance Max), Meta Ads (Facebook & Instagram), GA4, GTM, and Meta Pixel; funnel analysis and ROAS; structuring accounts for long-term scaling; testing hypotheses, creative concepts, audiences, and bidding strategies; and optimizing budgets to align with business goals. I collaborate with content and design teams to ensure ads reflect the product and brand, and I aim to connect performance marketing with analytics and product strategy, expanding into multi-step funnels, automation, and international markets, especially the DACH region.WWWW…