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Derek Hobson

Available to hire

I’m Derek Hobson, a data-driven digital marketing leader with 13+ years of experience building and leading high-performing organic marketing teams.

About

I’m Derek Hobson, a data-driven digital marketing leader with 13+ years of experience building and leading high-performing organic marketing teams. I specialize in SEO, AI search/GEO, and holistic paid-and-organic growth strategies across DTC and B2B, with a track record of driving user acquisition, increasing revenue, and improving performance through creative, testable marketing.

I’ve led teams at multiple scales—from managing North America SEO/CR0 efforts to directing global initiatives and product/program development. Highlights from my career include securing millions in new revenue through thought leadership and strategy, building scalable internal processes (including cross-sell/upsell), and accelerating delivery by integrating new channels and AI into marketing workflows. Today, I’m delivering SEO/AI Search consulting from the Netherlands to help clients grow sustainably.

  • 16 years' experience
  • Joined November 2026

Industry experience

  • Professional Services
  • Media & Entertainment
  • Education
  • Retail
  • Consumer Goods
  • Healthcare
  • Software & Internet
  • Other

More experts in Amsterdam, Netherlands

Work experience· 14 roles

SEO/H AI Search/GEO Consultant · Self-Employed (SEO/H AI Search/ GEO consulting agency)Jul 2026 – Present · 5 mos

Relocated to the Netherlands and provides SEO and AI Search consulting services to multiple clients, focusing on organic growth, AI-driven search visibility, and strategy execution.

Director, SEO · Stella Rising (marketing agency)Dec 2025 – Mar 2026 · 4 mos

Led a 35-person SEO organization for global beauty brands, owning SEO strategy and delivery. Shaped agency SEO/content/AI product offerings and led new business efforts including client strategy. Co-developed offerings to support growth and innovation in organic and AI-assisted search.

Senior Director, SEO · Brainlab (marketing agency)Apr 2024 – Dec 2025 · 1 yr 9 mos

Served as a key member of the SEO Senior Leadership (SSL) team focused on new product development, monthly round tables, thought leadership, and co-managing a North America team of 100 SEOs. Responsible for mentoring and managing direct reports. Delivered global initiatives across India, APAC, UK, SA, and North America; created processes and programs including SEO Academies and accreditation pathways for managers/directors. Worked on holistic search and integrated new channels and AI into agency offerings while driving revenue growth and retention.

Account Director, SEO · Brainlab (marketing agency)Nov 2021 – Present · 5 yrs 1 mo
SEO Manager · Hunt A Killer (in-house; board game company)Mar 2021 – Oct 2021 · 8 mos
Sr. SEO Manager · People Connect (in-house; people search & social platform)Dec 2018 – Mar 2021 · 2 yrs 4 mos
Organic Search Manager · GroupM (digital marketing agency)Apr 2018 – Nov 2018 · 8 mos
Organic Search Manager · Gasworks Media, LLC (digital marketing agency)Sep 2016 – Feb 2018 · 1 yr 6 mos

Education

Web Design & Development Certification · Foothill College2016
B.A., English · Concordia University (Irvine)2012

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