Founder at PLACEBO

Developing growth strategies financially and creatively, establishing DNA and concepts for designers to follow. Creating mood boards, story boards, and color palettes. Managing all departments including Design, R&D, Law, and PR. Collaborating with customers like threeASFOUR, Mugler, and Beyond. Representing the brand at conferences and events; speaking at fashion weeks, Premier Vision, and Fashion Summit Hong Kong.

Junior Designer - Men, Kids, Young and Denim at H&M

Hand picked for denim lines; creating tech packs, communicating with suppliers, and commenting on fits and samples. Analyzing selling reports and implementing conclusions in the design process. Asia market project lead; led and created capsule collection for the Asia market: customer description and market research; designed collection for Asian aesthetic and fit.

Lecturer - Fashion Design at Shenkar College – Think Tank

Lecturing students in design, creative, and technical tools. Mentoring graduation projects.

Fashion & Accessories Consultant at H&M Consulting

Providing advice across various departments: menswear, jersey basics, kidswear, and accessories. Integrating 3D tools into the creative process to enhance sampling, prototyping, and communication.

Lecturer - Think Tank (Fashion Design) at Shenkar College

Lecturing on digital and 3D fashion; instructing students in design, creativity, and technical tools; mentoring graduation projects and collaboration courses.

Founder at PLACEBO

Developing growth strategies financially and creatively; establishing DNA and concepts for designers to follow; creating mood boards, storyboard boards, and color palettes; managing all departments (Design, R&D, Law, PR); collaborating with clients such as SFOUR, Mugler, and Beyoncé; representing the brand at conferences and events; speaking at fashion weeks and industry events.

Junior Designer - Men, Kids, Young and Denim at H&M

Graduation fashion show selected by H&M; worked with denim, woven, jersey, knitwear; created tech packs; communicated with suppliers; commented on fits and samples; analyzed sell-in reports and implemented conclusions in the design process; led Asia market capsule collection project; designed customer description and market research for Asia aesthetic and fit; CLO 3D super user; integrated CLO 3D into design process.

Fashion & Accessories Consultant at H&M

Advising across departments: men's wear suits, jersey basics, kids wear, accessories; integrating 3D tools into creative process; enhancing sampling, prototyping, and communication.

3D Concept Designer Consultant at RES SX CONSULTING

Create concept, mood board, and collection overview; design digital accessories; manage layouts and visual language; connect technical execution with creative direction.

Design Manager, Men, Kids, Young and Denim at H&M

Responsible for Asia market projects; developing growth strategies both financially and creatively; establishing DNA and concepts for designers to follow; creating mood boards, storyboards and color palettes; coordinating with Design, R&D, Legal, and PR; collaborating with brands such as ASFOUR, Mugler, and Beyoncé; presenting at fashion weeks; leading cross-functional teams across multiple departments.

Co-founded at Placebo

Co-founded Placebo; overseeing design direction and brand development; driving strategy, collaborations and market initiatives; leading creative leadership across fashion categories.

Junior Designer - Men, Kids, Young and Denim at Placebo

Junior designer focusing on Men, Kids, Young and Denim; involved in Asia market projects and product development.

Lecturer - Fashion Design (Digital & 3D Fashion) at Shenkar College

Lecturing students in design, creative, and technical tools. Mentoring graduation projects.

Junior Designer at H&M

Men's, Kids, and Denim lines; hand picked by H&M for denim collections.

3D Concept Designer Consultant at DRES SX CONSULTING

Create concept boards, mood boards, collection overviews; design digital assortments; connect technical execution with creative direction.

Junior Designer - Men, Kids, Young and Denim at H&M

Working with different garment groups: Denim, woven, jersey, knitwear. Creating tech packs, communicating with suppliers, and commenting on fits and samples. Analyzing selling reports and implementing conclusions in the design process.

Founder at Placebo

Developing growth strategies financially and creatively; establishing DNA and concepts for the brand; creating mood boards, story boards, and color palettes; managing all departments including Design, R&D, Legal, and PR; collaborating with customers like ASFOUR, Mugler, and Beyond; representing the brand at conferences and events; speaking at fashion weeks, Première Vision, and fashion summits.

Fashion Design Lecturer at Shenkar College

Lecturing in digital and 3D fashion. Instructing students in design, creative, and technical tools. Mentoring graduation projects and collaboration courses.