I am a results-driven digital marketing and business development professional with over 8 years of experience in executing comprehensive marketing strategies. I have successfully developed and implemented marketing strategies that drive brand growth, customer acquisition, and revenue generation. I have managed global paid advertising campaigns across Facebook, Google, TikTok, and other platforms, delivering strong performance in both B2B and B2C sectors. I specialize in increasing brand visibility, driving partner acquisition, and generating significant revenue growth through a full-scale marketing approach.

Daryna Doroshenko

I am a results-driven digital marketing and business development professional with over 8 years of experience in executing comprehensive marketing strategies. I have successfully developed and implemented marketing strategies that drive brand growth, customer acquisition, and revenue generation. I have managed global paid advertising campaigns across Facebook, Google, TikTok, and other platforms, delivering strong performance in both B2B and B2C sectors. I specialize in increasing brand visibility, driving partner acquisition, and generating significant revenue growth through a full-scale marketing approach.

Available to hire

I am a results-driven digital marketing and business development professional with over 8 years of experience in executing comprehensive marketing strategies. I have successfully developed and implemented marketing strategies that drive brand growth, customer acquisition, and revenue generation. I have managed global paid advertising campaigns across Facebook, Google, TikTok, and other platforms, delivering strong performance in both B2B and B2C sectors. I specialize in increasing brand visibility, driving partner acquisition, and generating significant revenue growth through a full-scale marketing approach.

See more

Language

English
Fluent
German
Advanced
Polish
Beginner
Russian
Fluent
Ukrainian
Fluent

Work Experience

Team Lead, Media Buying & Support at GSM Agency
March 1, 2025 - Present
Lead the development and performance-driven growth of Shopify e-commerce stores for agency clients, including launches, redesigns, and scaling across international markets. Directed cross-functional teams (media buyers, developers, designers, customer support), increasing operational efficiency and profitability by 40%. Drove paid media strategies across Meta and TikTok Ads, achieving an average ROAS of 3.0, with AOVs up to 8%. Owned client relationships and aligned business objectives with KPIs, growth targets, and revenue goals. Scaled 200 economics.
Senior Media Buyer at Madgicx
February 1, 2021 - November 1, 2021
Designed and drove global B2B growth and partnerships strategies across multiple international markets. Led partners sourcing, negotiations, and deal structuring, including conference networking and strategic outreach. Secured and onboarded 600 high-value partners.
User Acquisition Manager at Govitall
January 1, 2020 - February 1, 2021
Oversaw Meta Ads budgets up to $60K/month across multiple client accounts. Built and optimized performance funnels, running A/B testing and scaling high-performing campaigns. Delivered ROAS of 2.5 and reported user acquisition metrics.
Media Buyer / Affiliate Marketing Specialist at Crypto & Gambling Projects
September 1, 2019 - December 1, 2019
Ran CPA performance campaigns across affiliate networks, achieving ROI up to 259%. Implemented cloaking, moderation, and compliance strategies for high-risk verticals.
Social Media & PR Specialist at Everad
April 1, 2016 - April 1, 2019
Planned and delivered social media strategies, influencer campaigns, and PR initiatives. Coordinated content production, community management, and performance tracking.
Team Lead Media Buying & Support at GSM Agency
March 1, 2025 - Present
Lead development and performance-driven growth of Shopify ecommerce stores for agency clients, including launches, redesigns, and scaling across international markets. Directed cross-functional teams (media buyers, developers, designers, customer support), increasing operational efficiency and profitability. Drove paid media strategies across Meta and TikTok Ads, achieving ROAS of 3.0 and enabling increases in client revenue. Owned client relationships, aligning objectives with KPIs, growth targets, and revenue goals.
Senior Business Development Manager at AdsEmpire
November 1, 2021 - Present
Designed and drove global B2B growth and partnership strategies across multiple international markets. Led partner sourcing, negotiations, and deal structuring, including conference networking and strategic outreach. Secured and onboarded 600 high-value partners.
User Acquisition Manager at GovIt All
January 1, 2020 - February 1, 2021
Oversaw Meta Ads budgets up to $60K/month across multiple client accounts. Built and optimized performance funnels, ran A/B testing and scaling campaigns in collaboration with creative teams.
Affiliate Marketing Specialist at Everad
September 1, 2019 - January 1, 2020
Ran CPA/CPL performance campaigns across affiliate networks, achieving ROI up to 259%. Implemented cloaking, moderation, and compliance strategies for high-risk verticals.

Education

Master's Degree in Advertising and Public Relations / Journalism at Kyiv National University of Culture and Arts
January 1, 2012 - January 1, 2012
Master's Degree in Advertising and Public Relations at Kyiv National University of Culture and Arts
January 11, 2030 - January 1, 2012

Qualifications

Master's Degree in Advertising and Public Relations
January 11, 2030 - March 18, 2026

Industry Experience

Media & Entertainment, Professional Services, Software & Internet