Daryna Doroshenko
I am a results-driven digital marketing and business development professional with over 8 years of experience in executing comprehensive marketing strategies.
About
I am a results-driven digital marketing and business development professional with over 8 years of experience in executing comprehensive marketing strategies. I have successfully developed and implemented marketing strategies that drive brand growth, customer acquisition, and revenue generation. I have managed global paid advertising campaigns across Facebook, Google, TikTok, and other platforms, delivering strong performance in both B2B and B2C sectors. I specialize in increasing brand visibility, driving partner acquisition, and generating significant revenue growth through a full-scale marketing approach.
- 10 years' experience
- Joined February 2026
Skills· 15
Languages
- EnglishFluent
- GermanAdvanced
- PolishBeginner
- RussianFluent
- UkrainianFluent
Industry experience
- Media & Entertainment
- Professional Services
- Software & Internet
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Work experience· 9 roles
Lead development and performance-driven growth of Shopify ecommerce stores for agency clients, including launches, redesigns, and scaling across international markets. Directed cross-functional teams (media buyers, developers, designers, customer support), increasing operational efficiency and profitability. Drove paid media strategies across Meta and TikTok Ads, achieving ROAS of 3.0 and enabling increases in client revenue. Owned client relationships, aligning objectives with KPIs, growth targets, and revenue goals.
Lead the development and performance-driven growth of Shopify e-commerce stores for agency clients, including launches, redesigns, and scaling across international markets. Directed cross-functional teams (media buyers, developers, designers, customer support), increasing operational efficiency and profitability by 40%. Drove paid media strategies across Meta and TikTok Ads, achieving an average ROAS of 3.0, with AOVs up to 8%. Owned client relationships and aligned business objectives with KPIs, growth targets, and revenue goals. Scaled 200 economics.
Designed and drove global B2B growth and partnership strategies across multiple international markets. Led partner sourcing, negotiations, and deal structuring, including conference networking and strategic outreach. Secured and onboarded 600 high-value partners.
Education
Certifications and awards
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