Collaborated with a team of developers to design an informative website for U.S. elections using Figma; simplified complex voting data into clear visuals for the public; prototyped state-specific layouts to help residents access relevant voter information; maintained and updated a WordPress site for a bird rescue organization to improve usability and structure.

User Researcher/ Strategist at The Fishing School (NGO)

June 1, 2024 - August 1, 2024

Analyzed their current business model and improved it to be more approachable for the relevant audience; planned outreach strategies in phases to reach a wider funding audience; conducted donor research and crafted personalized, user-centered strategies to boost engagement; presented research findings to leadership and recommended actionable insights; created a compelling pitch deck to secure $600,000+ in funding.

Graphic Designer and Strategist at The Y Bar, Savannah

May 1, 2024 - July 1, 2024

Conducted competitor analysis with 7+ competitors and market research to plan competitive offerings; developed a robust customer engagement strategy to acquire and retain clients; strategized price tiering for offerings including yoga classes, subscriptions, and annual memberships; planned benefits and seasonal discounts such as grand opening specials and early bird offers.

Project Manager, Research Lead at BMW x SCAD Pro

September 1, 2023 - November 1, 2023

Led UX research initiatives, mentoring a team of 16 in advanced methodologies including survey design, interview protocols, and qualitative data analysis; conducted 30+ in-depth user interviews with affinity mapping and clustering to synthesize actionable insights; delegated tasks and managed budget; directed the project from research to user testing and final prototype in 10 weeks; created a 100+ page process book to compile research, key insights, design iterations, and development; presented project outcomes to BMW stakeholders.

Design Researcher at Younite

March 1, 2023 - June 1, 2023

Developed a conflict resolution and team bonding game for corporate settings; researched diverse stakeholders with 20+ interviews and 200+ survey responses; brainstormed solutions to address gaps in conflict resolution and strategized the entire game plan from start to end; conducted market research with Blue Ocean strategy, ERRC, and Porter’s 5; shaped brand development using the business model canvas; crafted effective marketing strategies to enhance brand presence and attract more customers; conducted user testing with mid-fidelity prototypes to identify improvements.