Marketing Manager at Dèlices D'Or - Cestas Luxuosas para Momentos Refinados

As Marketing Manager for over a year, I successfully increased sales by up to 8 times during key dates such as Mother's Day and Valentine's Day. I also focused on improving customer relationships to boost recurring sales and increase Lifetime Value (LTV). I aggressively reduced Customer Acquisition Cost (CAC) to ensure higher ROI with less investment.

Marketing Manager at Dèlices D'Or - Cestas Luxuosas para Momentos Refinados

As Marketing Manager, I boosted sales up to 8x during key dates like Mother's Day and Valentine's Day. I enhanced client relationship management to increase customer retention and lifetime value (LTV). I also aggressively reduced customer acquisition cost (CAC), achieving higher return on investment with less spending.

UX Designer at Matrix Marketing, Design e UX Design (DJ BEE project)

Worked on user experience improvement, design system creation, and expansion while addressing new functionalities based on qualitative and quantitative research for the DJ BEE app. Also created a new visual identity for the project to support the design system and app layouts.

UX Designer at DJ BEE (formerly Hang the DJ)

Improved user experience by creating and expanding a design system and adding new functionalities based on user research. Created a new visual identity to facilitate design system creation and app layouts.

Designer gráfico at CPS - Soluções em Tecnologia de Meios de Pagamentos

Focused on modernizing corporate identity and adding value. Developed a new visual identity reflecting company quality, created color schemes for light/dark modes, physical/digital stationery, and led website redesign focused on UX to improve navigation and customer interaction.

UX Designer at CPS - Soluções em Tecnologia de Meios de Pagamentos

Led qualitative and quantitative research to derive best solutions for projects. Created wireframes and high-fidelity interactive prototypes to ensure quick validation, reducing implementation errors and rework by up to 75%. Developed initial CPS Design System for future tools and designed user-centric solutions for payment certification simulators in partnership with ELO software development team.

Designer gráfico at CPS - Soluções em Tecnologia de Meios de Pagamentos

Modernized company branding including new visual identity applications, color schemes for light/dark modes, physical and digital stationery, and led website redesign focusing on UX to enhance navigation and user access to key information, strengthening market presence.

UX Designer at CPS - Soluções em Tecnologia de Meios de Pagamentos

Conducted qualitative and quantitative research to find optimal project solutions. Created wireframes and interactive prototypes to validate projects quickly, reducing implementation errors and rework by 75%. Developed initial Design System CPS and user-driven solutions for payment certification simulators in partnership with Elo Cartões tech teams.

UX Designer at Techlise Soluções em Tecnologia

Full UX/UI design responsibilities on critical projects including user journey formulation, wireframes, and prototyping. Simulated over 90% of the user experience pre-development, greatly reducing rework and enabling more efficient delivery aligned with client expectations.

UX Designer at Techlise Soluções em Tecnologia

Full responsibility for UX/UI development in critical projects. Designed user journeys, wireframes, and both low and high fidelity prototypes with navigation simulations. Enabled over 90% of user experience simulation pre-development, cutting rework rates substantially and easing client validations.

Designer gráfico at Grupo Multifarma

Implemented agile methodologies in marketing and design sectors improving productivity by 20-30%. Temporarily led graphic design team, managing social media, creating educational and promotional materials, and organizing live events for client training.

Designer gráfico at Grupo Multifarma

Implemented agile methodologies in marketing and design departments raising productivity by 20-30%. Temporarily led design and marketing teams managing social media, marketing materials, and live broadcasts providing client training, significantly improving efficiency and customer satisfaction.

UX Designer at Matrix Marketing, Design e UX Design (Ventilator App Project)

Designed a user experience for a mechanical ventilator configuration app in ICUs, enabling a significant reduction in process time from 3-5 minutes to under one minute (with arterial blood gas analysis). The app was widely used during the pandemic by over 10,000 professionals worldwide to assist COVID-19 patient admission.

UX Designer at Unspecified Physiotherapy App Project

Designed a user-centric app to optimize mechanical ventilator settings in ICUs, reducing setup time significantly from 3-5 minutes to under a minute, facilitating patient admission during the COVID-19 pandemic with over 10,000 professionals worldwide using the app.

Game Developer / UX Designer at Glimpsy

Managed a social advergame moving into XR social platform, responsible for hiring specialized personnel and device compatibility testing to ensure broad mobile device support. Led UX implementations using Unity3D to maximize experience sustainability across devices.

UX Designer at Glimpsy

Used UNITY 3D to create interfaces providing optimal experiences across devices. Conducted ongoing research and developed custom solutions to ensure best user engagement with XR social platform.

Desenvolvedor de jogos at Glimpsy

Led the transformation of an advergame into an XR social network, managed specialized hiring, and directed the project for two years. Conducted device compatibility tests ensuring sustainability and best user experiences across a wide range of mobile devices.

Game Designer / Graphic Designer at For Us Studios

Led level design and user experience across three games, managed graphic design and social media content creation including identity visuals and video editing aligned with strategic media management.

Designer de videogames at For Us Studios

Handled level design and UX for three video games, ensuring engaging gameplay and user experience. Delivered consistent graphic design and marketing assets including identity, video editing, and social media content management under media manager supervision.

Co-founder, Creative Director / Designer gráfico / Game Developer at JMG Soluções Digitais

Directed creative processes and graphic designs for online and offline assets. Developed games in Unity 3D including environment interaction and scripting mechanics using C#. Delivered a successful 3D interactive virtual model for a training center.

Designer gráfico / Desenvolvedor de jogos at JMG Soluções Digitais

Co-founded and directed creative and graphic design; led all briefing and research for visual identities and marketing materials. Developed Unity 3D projects, scripted mechanics in C#, and delivered interactive 3D virtual maquettes for training centers and client presentations.

Designer gráfico / UX Designer / Social Media Specialist / Web Designer Consultant at Atma Interativa

Created visual identities, offline and online stationery, and brand assets increasing client recognition by up to 25%. Managed social media profiles, strategic planning, and content curation, boosting visibility and authority by over 65%. Handled extensive HTML/CSS optimizations to accelerate project delivery by 30-50%, easing development team pressure and restoring client trust.

Consultor de web design at Atma Interativa

Reduced project finalization time by 30-50% by tackling accumulated HTML/CSS adjustments effectively. Supported development team and restored client confidence. Participated actively in building websites and landing pages.

Especialista em marketing em mídias sociais at Atma Interativa

Managed strategic social media profiles to boost engagement, community building, and client base growth. Implemented collaborative biweekly planning and curated engaging original content, enhancing digital presence and authority by over 65% during tenure.

UX Designer at Atma Interativa

Managed all project phases from briefing to delivery, producing highly relevant user experience designs. Conducted qualitative and quantitative research, developed design documentation, wireframes, and interactive prototypes greatly reducing creation costs and aligning final product to user needs.

Designer gráfico at Atma Interativa

Created multiple visual identities and offline/online stationery materials supporting client independence and market recognition. Developed brands, manuals, business cards, social media templates, and institutional presentations, increasing brand presence and authority by about 25%.

UX Designer at Matrix Marketing, Design e UX Design

Developed various confidential projects often focused on complex financial systems. Conducted qualitative and quantitative research that helped define essential MVP functionalities, reducing initial project scope by up to 60%, which optimized development time. Created navigation maps and low-/high-fidelity prototypes to validate concepts early, reducing post-development rework by up to 45%.

UX Designer at Matrix Marketing, Design e UX Design

Led confidential projects and applied qualitative and quantitative research resulting in MVP scope reductions by up to 60%, creating navigation maps and prototypes to validate concepts early, lowering rework by 45%. Also worked on multiple client projects improving user interface and experience in financial and software sectors.

Designer gráfico / E-commerce Manager at Aramez Acessórios

Supported finishing and management of the company's e-commerce platform. Maintained and evolved the company's visual identity, created flyers, catalogs, product photography, and social media content to keep customer engagement active.

Designer gráfico at Aramez Acessórios

Supported e-commerce construction and management; maintained and evolved company's visual identity. Developed promotional materials and product photography, curated and managed social media content to sustain customer engagement.

Designer gráfico at Matrix Marketing, Design e UX Design

Started focusing on graphic design for entertainment events and expanded coverage to multiple sectors over almost 16 years. Strategically created impactful visual identities, offline and online marketing campaigns, and custom visual communication, helping clients grow their businesses up to 5 times and increase market value.